Is it illegal to promote in taobao guest?

Promotion in taobao guest is not illegal. Taobao guest promotion and taobao guest sales promotion are both methods to promote products, while taobao guest promotion is legal and sales promotion is illegal. Taobao's sales promotion does not conflict with taobao guest's. If it is carried out at the same time, the effect may be surprisingly good.

1. Is it illegal to promote in taobao guest?

Promotion in taobao guest is not illegal.

Taobao guest promotion and taobao guest sales promotion are both methods to promote products, while taobao guest promotion is legal and sales promotion is illegal. Taobao's sales promotion does not conflict with taobao guest's. If it is carried out at the same time, the effect may be surprisingly good.

2. When using taobao guest for promotion, what actions are illegal?

1, false transaction

False trading is severely cracked down, that is, the act of obtaining illegitimate interests by fabricating or concealing trading facts, so as to obtain false commodity sales.

There are also several kinds of false transactions, namely, false orders and false accounts to assist false transactions. If Taobao receives a false transaction notice, but there is no false punishment.

Taobao customers need to provide the cancellation punishment record of fake transactions of buyers/sellers in the background of Taobao account, or provide a real promotion chain to appeal.

2. SMS violation

Often before the big promotion, many Taobao customers will use SMS to promote it, which will inevitably lead to violent marketing, false propaganda and misleading consumers.

Violent marketing, such as pushing messages without the other party's prior consent, the other party's prior consent but refusing to push them afterwards, and pulling people into the group through SMS.

False propaganda refers to propaganda that is untrue or does not exist. Misleading consumers, such as sending text messages in the official name, during which the words Tmall, Taobao and Taobao appeared.

3. Violation in the station

Taobao guest turned the normal in-station traffic of advertisers into amoy traffic, which violated the rights and interests of sellers.

For example, Taobao Store A has no actual goods, so we will attract customers to place orders by releasing goods, and then go to Store B to purchase orders through taobao guest promotion link, and finally Store B will deliver goods to customers.

4. Advertising evaluation

Taobao guest station promotion, if you use words or pictures to guide customers to add QQ, maintenance, etc. , is a violation of advertising evaluation, need to be punished, serious when the title will appear.

5. Store coupons

Taobao guest attracts customers to buy through coupons or low-priced goods, but the actual sellers fail to deliver the goods. This is mainly to promote Taobao customers. This is also illegal, and 54 points will be deducted to freeze income.