Platform shortcomings of SMS interactive platform

1. Small information capacity and low appeal to people

Because the SMS platform can only be edited with text and lacks corresponding image data, it is relatively boring, and now SMS There are too many advertisements, but the reading rate may not be too high. The cost of sending MMS messages is too high.

2. Terminal data is difficult to collect

The SMS platform needs corresponding numbers before it can be sent. How to collect these numbers and which customers they should be sent to after collection becomes a very big problem. This is an important issue, so the customer coverage rate of SMS platforms is not necessarily comprehensive.

3. The number and time of sending are subject to certain restrictions

General SMS platforms have certain restrictions on the number of messages sent, which are thousands or even tens of thousands. The sending time is 8 p.m. Basically, it cannot be sent in the future, and the flexibility and management are not as good as the SMS grid interactive platform.

4. The existing interactivity is relatively small and the scope of application is relatively narrow

General SMS interactive platforms are used in TV media and are sent to public *** SMS platforms through SMS. On the other hand, for public interactions, private interactions have basically no application, and the breadth and applicability of its applications are not as good as the interactivity of the team grid.