Why is Nokia's advertising slogan "people-oriented technology" more lasting than "connecting life and realizing the possibility"?

First of all, it should be clear that advertising serves the strategy of enterprises, and advertising slogan is an idea and a value that enterprises want to convey to customers. When enterprises adopt different strategies, advertising slogans must also match, so Nokia changed its advertising slogans when implementing a brand-new brand strategy. As for the exchange, there are some possibilities, but I think it may be because this advertising word has produced a kind of * * * sound in the hearts of customers, which has become a part of their brand image and cannot be easily replaced, so they realized it and switched back! For example, Haier's advertising slogan of "Sincerity Forever" will not change easily! Of course, this is only one possible reason! /Voice of Nature Free Marketing Consultation