Why you need to test before sending group text messages

Be sure to test before using Niu Xinyun International Cloud Communication Platform to send group text messages. Generally speaking, the purpose of testing is as follows:

1. Whether there are possible sensitive words that are blocked

Since the information content of bulk text messages is subject to the supervision and management of relevant departments in overseas countries, if prohibited words appear in the content of bulk text messages, the text message will be blocked by overseas operators after submission, and customers will not be able to receive it. Companies going overseas not only waste money but also miss business opportunities. The banned words of overseas operators are updated from time to time, so a test must be carried out before each group message is sent. If it can be received, it means that the text message content can pass, will not be blocked, and can be sent in large batches.

2. Will the number of words be divided into two text messages?

When a complete text message is sent through the overseas operator's system, there is generally a word limit of one text message. If it is exceeded, it will be counted. If you send two text messages, the cost is calculated based on two text messages. In addition to increasing marketing costs, it also increases the user's reading costs. Therefore, we should strictly control the content of text messages within the word count.

3. What is the number displayed in the received message? Will it be moved to the trash can or blocked by most mobile phones by default?

When selecting test subjects for testing, it is best to choose different mobile phone numbers to send, that is, numbers in different mobile phone number segments. If there is no problem receiving, it means the SMS channel is normal.

Testing can be carried out through the following methods:

1. Regional sending test: Sensitive words in different countries and regions are different, so numbers in different countries and regions need to be tested. Testing to ensure that information can be sent timely and accurately to the countries and regions where overseas users’ mobile phones are located.

2. Operator test

The test numbers should include different overseas operators. When you confirm that most of the number segments among your customers have no problems, you can send them.

3. Increase the frequency of sending text messages

The frequency should be as high as possible every time you conduct a test, because the success of a single test is likely to be accidental, and other situations may exist. happens, so one success doesn’t mean anything. Only after testing multiple times and ensuring that it is correct can mass text messages be sent in large batches.