Planning scheme of father's day promotion activities

In order to effectively ensure the level and quality of things or work, it is essential to make a plan in advance, which is a written plan arranged from the aspects of purpose, requirements, methods, methods and progress. What problems should we pay attention to when making a plan? The following is my Father's Day promotion plan. Welcome everyone to refer to it, I hope I can help you.

Father's Day Promotion Plan 1 Activity 1: Father's Day Gift 88 yuan =200 yuan.

Activity content: June1June-June 2 1.

After shopping in 200 yuan (except catering, entertainment, supermarkets, home appliances, mobile phones, digital photos, gold, platinum and special items), you can get a "dad card" at the designated place, and the dad card can only be used in Xinglong family on June 19. With this card, customers can purchase goods with a value below 200 yuan (including 200 yuan) (if the value is less than 200 yuan, the discount difference of Dad Card will not be refunded), and the goods with a value above 200 yuan will be supplemented by customers in cash (special goods such as small household appliances, fitness equipment and furs will be charged in proportion).

Issuance time: June1June-June 2 1. Card use time: June 2 1.

Card replacement location: card issuing office on each floor.

Card usage details:

1. This card is only applicable to the part where extended families participate in activities.

2. Each dad card can only buy one product.

3. This card cannot be exchanged for cash, and the cash consumed in the card will not be donated cumulatively.

4. When cash consumption is returned, it is necessary to return the dad card or the discount received by the customer to the mall.

5. For credit card consumption, when returning goods during the activity, the dad card will be returned to the customer together with cash.

6. For credit card consumption, only the cash part will be refunded when returning goods after the activity.

7. This card may not be bought or sold; This card has been damaged, tampered with or copied.

8. This activity is explained by Xinglong Family Business Supervision Office.

Activity 2: Happy Father's Day, children send blessings, win prizes for free, and send 88 cases of fine beer to dad.

Activity content: On June 19, a Father's Day signing activity will be held at the main entrance of the extended family. Customers who participate in the activity can write down their wishes and names on the signature cloth, and then receive a lottery ticket to participate in the circular lottery of the day.

The whole day is divided into four lottery periods:11:00:/13: 00:/15: 00:/17: 00.

Draw 22 lucky customers in each time period and reward a case of fine beer; Activity details:

1. Customers need to write down their wishes and names on the designated signature cloth to their father before they can receive the lottery tickets (each person is limited to one, and repetition will be deemed invalid).

2. The front of the lottery ticket should indicate the name and ID number of the holder.

3. The ticket holder should write down the customary address and greetings to his father on the back of the lottery ticket, otherwise it will be regarded as an invalid lottery ticket.

4. After completing the form, put the lottery ticket into the designated lottery box.

5. Stop selling lottery tickets 10 minutes before each lottery.

6. Each lucky draw will draw 22 lucky customers.

7. The lucky draw customers need to take away the prizes before the next lucky draw period, and the expired prizes will be given up automatically.

8. The Xinglong family is responsible for the interpretation of this activity.

Activity 3: Wine tasting contest.

Activities: On June 19, a wine tasting contest will be held at the main entrance of the extended family. The winner of the preliminary contest can enter the next round until the final winner.

The competition is divided into three games:

The first game: when tasting beer, say the name of the wine, and the person who says the name the most will enter the next round.

Game 2: Name the liquor, and the person with the right name will enter the next round.

Game 3: Beer Quick Drink Competition. The fastest person to finish a bottle of beer enters the final.

Activity details:

1, each of the three games is one game, and each game will decide a champion; Applicants can apply for one event alone or three events at the same time.

2. In the first and second competitions, the contestants first taste all kinds of beer (or liquor) prepared by the staff, judge the name of the wine according to the taste, and correctly say the person with the most wine names to enter the next round.

3. If the contestants say the same number of wine names in the competition, the first place in this competition will be decided through the wine culture examination questions.

In the beer fast drinking competition, the fastest person in each group enters the next round. If the speed is the same or it is impossible to judge who drinks the fastest, the first place in this group will be decided in the form of wine culture questions, and the next round will be entered.

All the players eliminated in the competition will get a beautiful gift.

6. The final winner of each competition will get a case of high-quality beer.

7. The Xinglong family is responsible for the interpretation of this activity.

Activity 4: Congratulations on Father's Day. Major shopping malls 100 offers discounts on many kinds of goods.

Activities: In order to cooperate with Father's Day activities, major shopping malls have launched wonderful promotional activities to enrich the content of Father's Day, so that every consumer can have a happy Father's Day in the big family.

Father's Day Promotion Plan 2 June xx is the annual Father's Day. As a country of etiquette, the Chinese nation has always attached importance to filial piety and returning kindness, so we should make full use of this opportunity to carry out interactive family culture marketing.

I. Theme of the event:

Caring for and filial to parents, xx (name of shopping mall) shows true feelings. I am your pride, and you are my sun.

Second, the activity time:

20xx June 8-17

Third, the purpose of the activity:

Awaken the concept of respecting the elderly in people's hearts, remind people of the arrival of festivals, and at the same time seize the hot-selling goods related to festivals to promote sales.

Four. Campaign slogan:

Fatherly love is the heaviest love in the world. With it, you will have the greatest wealth in the world. On the occasion of Father's Day, let's bless our great father. 5. Interactive activities: Father's Day in the mall.

1, Subject: Dad, I want to tell you.

Time: June 8-17, customers can write down what they want to say to their father on the message board in the lobby. (All employees can participate). The exhibition board is placed in the position of SEPRIT and will be on display for 2-3 days.

2. Welcome the Universiade, good luck and happy dribbling. Activity method: it will be carried out on a 20-meter straight runway, with one end of the runway as the starting point and the other end as the end point. At the beginning of the game, two groups of father and son/father and daughter set aside two balls (basketball and volleyball) with a wooden stick at the starting point, hit the "ball" to the "ball fence" and stopped at the moment when the second ball entered the "ball fence".

Rules of the game: On the way to catch the ball, as long as any ball rolls off the runway, it will be eliminated immediately. In the competition, you can only drive with a stick, and you can't use your hands and feet. In chronological order, the one with less time comes first.

Award setting: The first prize is a set of 1 men's wear worth 596 yuan on Desburg Road.

Second prize Desburg Road, a T-shirt worth 328 yuan, 2 people.

Third prize Desburg Road, tie worth 298 yuan, 3 people.

A pair of 15 men's socks with encouragement prize.

Registration time: May 26th-June 16.

Registration place: shopping mall service desk

Competition time: June 17, 15: 00- 17: 00.

Venue: Damen Square

3. Large display boards at the entrance of department stores, glass stickers in supermarkets, and short messages.

Cost estimation:

4. The prize cost is 3364 yuan (sponsored by men's clothing suppliers), and the publicity cost is 65438 yuan +0.500 yuan. The effect evaluation and prediction will stimulate Longhua's household consumption and increase men's wear sales.

5. The activities are strongly linked, and the supermarkets are combined with games, gifts and other promotional means to guide the strong passenger flow of supermarkets to department store consumption, upgrade the third floor and enhance the overall sales of department stores.

6. The activity has the selling point of attracting children, driving parents to spend in Longhua area and improving their competitiveness in the same industry.

7. Activities have lasting influence, which can be promoted and expanded in summer vacation and winter vacation, forming a unique shopping center in Longhua business district.

Father's Day Promotion Plan 3 Activity Theme:

Thanksgiving for Father's Love (Father's Day, June 17)

Activity time:

20xx June 17 to June 28th.

Participating stores:

DM Planning: Be generous and open.

Commodity selection:

1, 60 DM goods;

2. Give priority to seasonal goods, cooperate with some Father's Day goods, and highlight the low-priced image of Father's Day;

3. Attract customers at low prices, supplemented by fresh and scattered products;

Activity content:

Activity 1: Send filial piety and fans to tell the truth on holidays.

During the activity, anyone who has made a one-time shopping trip to 38 yuan in Ai Jia can get a beautiful fan at the service desk free of charge with the shopping receipt (which is not accumulated or broken down).

Activity 2: Give my father a blessing, and the birthday cake will be 50% off.

/kloc-fathers (over 22 years old) born in June, 0/7 can enjoy 50% discount on birthday cakes in xx store and xx store ... June 17 with valid certificates.

Activity 3: Show Dad's style and win Wei Xue beer.

On June 17, the first beer contest in xx was held on the square stage outside xx shopping center. Welcome all male friends to sign up, there will be rich prizes waiting for you!

Prize setting:

Champion 1 Prize xx 3 cases of beer

Runner-up 1 Award xx 2 cases of beer

Third runner-up 1 prize xx beer 1 box

Participate in several prizes, xx a bottle of beer.

Competition time: June/afternoon of KLOC-0/7 17: 00.

Venue: Square Stage outside xx Shopping Center

Organizer: xx Co., Ltd.

Organizer: xx Beer Shop Branch

Registration method: on-site registration

Registration conditions: healthy male friends can sign up for the competition.

Rules of the game:

* * * Divided into 9 groups with 3 people in each group. * * * is divided into three games. During the competition, each person will be given a number plate, and the players will wear the number plate for the competition.

Game 1: team individual bottle blowing competition

600ML beer fast drinking competition, whoever finishes a bottle of beer first will win, and can participate in the next round of semi-finals, with 1 winner in each group and * * * 9 winners.

Game 2: semi-final of British talent gathering

In the first competition, nine winners took part in the competition at the same time. The top five people who finish a bottle of beer through a straw win, and they can participate in the final. There are five winners.

Game 3: Super Wine King Finals

The five winners of the second competition took part in the competition at the same time. The first person to finish two bottles of beer (blowing a bottle of beer and sucking a bottle of beer through a straw) is the champion, and so on, they are the champions, runners-up and runners-up.

Precautions:

1. Do not miss or waste beer during the drinking competition, otherwise you will automatically abstain;

2. Don't try it if it is not suitable for drinking, otherwise all the consequences and responsibilities arising therefrom will be borne by yourself;

3. Participants have more than 4 bottles of beer, and their bodies are normal after drinking 4 bottles;

4. Participants have no record of trouble after drinking and promise not to drive after drinking;

5. The organizer and the undertaker have the final right to interpret this activity.

The first game method: open the whole bottle of 600 ml beer and put it on the table. After giving the order, the players quickly picked up the bottle and drank it. After drinking, they quickly put the bottle on the table. Whoever runs the fastest will win, and there are 9 winners in each group 1.

Rules of the game: The player can only take the bottle away from the table after giving the order. Put the bottle back on the table quickly after drinking, and stop timing. Spilling, spilling and leaking wine in the competition are regarded as invalid results. The remaining wine in the bottle should not exceed 50 ml, otherwise the result is invalid.

The second game method: after opening the whole bottle of 600 ml beer, put it on the table, insert a straw into each bottle, and after giving the order, the team members quickly picked up the bottle and sucked it up, and then put it on the table quickly. Whoever smokes the fastest wins, and the top five win.

Rules of the game: The player can only take the bottle away from the table after giving the order. Put the bottle back on the table quickly after drinking, and stop timing. Spilling, spilling and leaking wine in the competition are regarded as invalid results. The remaining wine in the bottle should not exceed 50 ml, otherwise the result is invalid.

The method of the third game: open two bottles of 600 ml beer and put them on the table. One bottle is opened, and the other 1 bottles are inserted with straws. After giving the order, the players quickly picked up the bottle and drank it. After drinking, quickly put the bottle on the table. Whoever finishes them fastest will win, and the champion, runner-up and runner-up will be judged according to the length of time.

Rules of the game: The player can only take the bottle away from the table after giving the order. Put the bottle back on the table quickly after drinking, and stop timing. Spilling, spilling and leaking wine in the competition are regarded as invalid results. The remaining wine in the bottle should not exceed 50 ml, otherwise the result is invalid.

Interspersed activities:

1. On-site audience prize-winning quiz: Before the second and third games, five and three spectators were selected from the scene to have a prize-winning quiz on the game results.

2. Prize-winning Q&A: The host asked questions about the preferential parent-child tour, Father's Day, beer legend, beer knowledge Q&A and the sponsors of this event, and rewarded the players who answered correctly on the spot.

Father's Day Promotion Plan 4 I. Activity Time

June 1 1 -2 1

Second, the theme of the event

Dress up your father in June.

III. Contents of activities

June gift to dress up my father-colorful to win the grand prize

During the Father's Day activities, the goods will be 28% off the whole audience. Those who buy the goods at a discount and get a single ticket of 128 yuan or more can take part in the "Colorful Winning Prize, Drawing Father's Day Gifts for Father" activity with their computer receipts to present their fathers with exquisite Father's Day gifts.

Prize setting:

Grand Prize: Choose a dress.

First prize: giving away the designated goods.

Second prize: 20% off shopping.

Third prize: 30% discount on purchase.

Fourth prize: a star poster.

Activity details:

1. Put a long promotion table at the entrance and exit of the store checkout counter and spread it with red cloth; Put two lottery boxes on the table, and each box contains five kinds of table tennis *** 1 1, which are four white, three blue, two green, yellow 1 and red 1.

2. As long as the ping-pong balls that customers grab from the box twice in a row have the same color, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.

Put "Don't forget to call my father today" and "When is my father's birthday?" Father's holiday is only one day. "For my father's birthday?" And so on, warm words cards and so on. The name and advertisement of the new century are printed below.

Remarks: Starting from the emotional needs of consumers, it is easy to cause children who work outside the home to miss their fathers, and this kind of publicity is of a public welfare nature, and customers will not have any resistance at all. It has played a very good role in establishing an image of sensibility and responsibility in the new century.

Make a beautiful message board in front of the store, use pink as the bottom plate, draw a picture about father in the upper right corner, write a poem about father in the lower left corner, put a paper crane big heart in the middle and a careful shape next to it, and carefully connect them.

All people can write blessings to their fathers on it. Just like a public welfare activity, it can increase popularity and people can give customers a good image.

Father's Day Promotion Plan 5 I. Activity Background

June 16 is Father's Day, a festival dedicated to father, and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can create family ties and better spread culture, and it is also the golden period for students to shop on holidays after the college entrance examination.

Second, the theme of the event

Kindness is as deep as the sea, and father's love is boundless

Third, the activity time

June11-June 16

Four. moving target

1, men's goods sell well in summer-,driving the audience.

2. Create a Father's Day atmosphere and experience family marketing.

3. The sales of the whole store are guaranteed to increase by 20%.

Verb (abbreviation of verb) activity content

Happy father's day, family price!

All the sales areas in the audience give customers who buy men's goods by credit card a certain profit.

1, noble father jewelry watch, yellow platinum is the lowest in the city, and men's jewelry and watches are ultra-low discount.

2, handsome dad cosmetics mainly promote men's sunscreen skin care products and summer makeup new products, full reduction, gifts.

3. Love my dad's women's shoes and flexibly carry out activities such as discounts, full reductions and gifts.

4. Summer new products recommend energetic dad sports products, outdoor functions, and ultra-low discounts on sports products and equipment for middle-aged and elderly people.

5. Fashion father leisure brand flexibly carries out activities such as discount, full reduction, buying and giving.

6. Shuxin's dad's holiday gift recommendation of Dashang Electric Appliances, small household appliances, mobile phones, digital goods and other gifts. Modern household appliances make my father's life more comfortable, and the gifts for him are also very heavy. There are also brand plus gifts, holiday special gifts, and package purchase gifts.

7. Food from Healthy Dad Mansion, food from Dashang Supermarket, health products, tobacco, alcohol, sugar and tea are very popular as holiday gifts.

Love father's day, shopping double gift!

Brand gifts: each brand in each sales area organizes brand gifts by itself, which is novel and practical and conforms to brand characteristics.

Industry gifts: large-scale buying and giving activities are launched in various industries, and gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer products and so on. Pay attention to family and gifts, and the level of gifts is determined by the industry and reported to the marketing department.

Bless the gold medal list, make an offer to students and emancipate their minds;

1, big price of trendy clothes: you can enjoy 0,5-1discount when shopping in various clothing industries with your student ID card, and you can also give brand gifts on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. Product display should highlight the fashionable and young atmosphere, carry out brand discount or new product recommendation activities for students, carry out outdoor product publicity week according to the characteristics of students' travel, and refer to the sports storm.

2. 3c digital price of Dashang Electric Appliances: 3c digital products (mobile phones, computers, photos) should be launched at low prices in time, and brand gifts should be given when shopping.

Membership activities:

1. During the activity, you can apply for a credit card for men's products or a student ID card-building membership card for free, and give gifts to members when shopping in 200 yuan or above with the card.

2. Discount coupons of travel agencies when shopping in 300 yuan or above with men's shopping credit cards or student ID cards.

Special events:

1. Excellent essays or poems or stories in the "Father's Love" store were exhibited. Play a few excellent essays or poems or stories (ultra-short stories) describing father's love and praise, cooperate with burning music, arouse customers to sing, carry out free song-ordering activities, and create a family atmosphere.

2. Filial piety series story exhibition: several traditional filial piety stories in China were produced with pictures and texts, and displayed in front of the main gate or in the store, calling for filial piety awareness and rendering the family atmosphere of building as home.