What are the skills and words for selling milk powder?

Sales is a position that every enterprise will have, so that the company can better publicize and find more orders. Everyone knows that it is difficult to do sales. In fact, people who sell milk powder are more tired. Below I will share with you the skills and words of making milk powder sales. Please refer to them.

The promotion skills and methods of milk powder are divided into several steps.

1, in order to seize the priority of customers.

2. Introduce milk powder.

3, tell the difference between our products and other products, highlight the benefits we bring to the baby, so that customers will be easy to accept.

4. (For example, the baby doesn't like to eat milk powder, or gets angry when eating milk powder, and so on. Answer her according to the correct answer given by the company and help her solve the feeding problem. Mom will trust you very much. We can tell customers with the help of valid certificates given by the company, computer receipts purchased by customers and relevant national information, which can improve customers' trust in your products. (The quality inspection report of milk powder, the effective information of the country about milk powder, and the computer receipts of customers who bought Maigao milk powder can all be left. )

She will listen to your products only if she trusts you.

6. Leave the contact information of customers after purchase (when some customers don't want to)

When you leave a message, tell her that we can inform her of any store or company activities in the future so that we can follow up and remind the elderly.

Customers introduce new customers to give gifts.

war game

Here comes a young mother.

MGC: Hello, Miss. what can I do for you?

Customer: Let me see some milk powder.

Customer: I'll have a look (these are two different types of customers)

Guest: Yes. . . . (No answer, eyes are blindly looking at the milk powder on the counter)

Customer: I have my own opinion. I have my own milk powder.

Michael: Take your time. Now that everyone is a baby, we must be careful about the choice of milk powder. It doesn't matter. Do you think you need me to introduce you?

Michael: This is for the baby. How old is the baby?

Customer: The baby is 6 months old.

Michael: The baby is 6 months old. What brand are you eating?

Guest: I'm eating Aoyou. Bring me a can of Aoyou (Samui, Wyeth, Mead Johnson, Abbott, Dumex? This kind of customers belong to an independent line. He believes that a brand will choose for a long time if it feels good, and it also belongs to a stable customer consumption group.

Michael: Oh, yes. How do you feel? (You can ask your mother if the baby has got angry, loose bowels or constipation when eating milk powder. Waiting for childcare)

Customer: Nothing, nothing wrong. (Some suffer from excessive internal heat, constipation and diarrhea.)

Michael: Actually, different brands of milk powder have different nutrients. You can also choose milk powder that is more suitable for your baby. After 6 months, your body and development will enter a rapid growth period, and your baby will easily get sick, because the immune factors brought by your mother will also disappear. Our milk powder is imported from Australia and is the second largest dairy company in the world. Specially added IGG and IGA can enhance the baby's immune ability. In addition, prebiotics, lactoferrin, sialic acid and glycopeptide are added. It can promote baby's intestinal absorption and help memory. What do you think, mom?

Customer: I haven't heard of your brand.

Michael: Miss, you haven't even heard of our brand. It's our fault that we didn't do the work well. But it doesn't matter. You can understand it today, don't you think? The baby should eat two parts (first, lower his status to win the favor of customers)

Mccall has a history of more than 65,438+000 years in Australia, and dairy products are found in more than 65,438+000 countries in the world, such as China's Shandong, Hubei, Shanghai, Qingdao and Beijing? Most provinces and cities in China have wheat milk powder. I wonder if you usually watch CCTV 1, CCTV 3, CCTV News Channel and Shanghai Oriental TV? What about the radio station? We all have screen advertisements. (Hunan people generally watch Hunan Satellite TV, and other channels pay little attention to it. Generally, when it comes to advertising time, they will immediately change the channel and will not pay attention to advertisements. ) We will also advertise on Hunan Satellite TV this year. Speak in a friendly tone, like chatting with friends, and smile.

Guest: That's true. Then pay attention. Having said that, it shows that customers are a little interested in the products, and we can continue to talk about the selling points of the products.

Customer: No (at this time, you can still take her to the place where she needs milk powder and help her with milk powder, so that she will have a trust in you. You can pass her our milk powder information and tell her that you can take our information back to learn more about it. At the same time, you can leave her contact information for easy tracking. If there is a trial, you can also give her a trial and tell her how to transfer milk. By the way, please repeat the selling points of our products. At the same time, you can tell her your phone number and call her if you have any information about feeding or shop activities.

Michael: (You can pick up our milk powder at this time) Look at our milk powder. You can have a look at our wheat milk powder. It is rich in more than 60 kinds of nutrients, imitating breast milk formula, IGG\IGA and lactoferrin. It is the first in the world to add glycopeptide, which can improve the baby's immune ability and intestinal health. There is no essence, maltodextrin and sugar added in the milk powder, and the taste is light, similar to breast milk. (If conditions permit, you can give customers a drink on the spot. )

Customer: Your brand is not very loud. Why is the price more expensive than others?

Michael: Miss, this is a very good question. Some of our old customers had the same question before. From the brand point of view, are we really inferior? Yes, our products are more expensive than theirs, but it makes sense. (At this time, you should recognize the customer's ideas. )

All our milk powder is imported from Australia. As you know, the three countries with the best milk sources in the world are Australia, New Zealand and the Netherlands, and Maigao's milk source has obtained the international HACCP food safety certification. (Speaking of which, we can show our customers the brochures and promotional CDs of McCall, and we can also show our customers the bar code on the back of the milk powder can. Barcodes in Australia all start with 93. The quality inspection report of Macquarie's milk powder can be shown to our customers, so that they can trust the brand, and the shopping guide can generally be kept.

Guest: Yes. . . . . . At this time, if the customer doesn't talk, you can continue to talk. )

Michael: I believe you know a lot about milk powder. You see, our milk powder (pointing to the milk powder can) has much more nutrients than other milk powders. It can promote the baby's brain development and enhance the baby's immunity. Adding lactoferrin can promote the absorption of iron. The same is true of high-quality seaweed oil DHA/ARA in 1/2/3 milk powder, which can fully meet the needs of baby's brain during its growth. This is talking to a customer with a jar. )

Customer: It's as good as you said. I'll try a can first (there are also two kinds).

Customer: I'd better have a look again (as above, you can give her our information and leave her phone number at this time)

Michael: We just had an activity. Your baby has to eat anyway. We will buy two tankers for Niu Niu (at this time, we can use our promotion to make customers buy more).

Guest: OK, then take two cans.

Michael: OK, just a moment, please. Please leave your phone number, and I can contact you when our company has large-scale activities or in-store activities in the future. You can also leave my number.

Customer: I want to buy it, but it's too expensive. Can you give me a discount? This is a customer who wants to buy the original one, which is too expensive. )

Michael: Miss, you see our milk powder also has three price points. There is only one baby now, and the whole family wants to give the best to the baby. Our milk powder can not only promote the baby's brain development, but also help the baby enhance his immune ability, which is worth the money. There is just another activity now. Buy one and listen to two for free? (? According to the activities in the store, we can also choose which series of milk powder to choose for customers according to what brand of milk powder customers usually buy. If customers often eat domestic milk powder, they can take the classic series accordingly. If mom often chooses imported milk powder, she can give the original imported milk powder to the customers. )

Guys: How do you feel when you talk to someone you like, such as family or children? Are you radiant, caring, eloquent and pleasant to speak? The man who listened to you cooperated with you. Why is this happening? Because you love them. In fact, we can also come up with such a state when introducing products. The effect is not that bad.

Top 10 milk powder quality ranking 1, Mead Johnson infant formula.

Mead Johnson Company is a subsidiary of Bristol-Myers Squibb Company, a global pharmaceutical company, and one of the global nutrition companies with a history of more than 65,438+000 years. It has production bases on all continents, and its nutritional products are sold to more than 65,438+000 countries and regions around the world. Two unsaturated fatty acids, DHA and ARA, are mainly added to Mead Johnson milk powder, which can promote the development of baby's brain and retina. Mead Johnson milk powder will witness the baby's growth with parents.

2. Wyeth infant formula

Wyeth infant milk powder is 100% imported milk source. The main feed of dairy cows is natural pasture, which does not contain any additives, antibiotics and growth hormones, and is absolutely safe and healthy. Wyeth milk powder is a product trusted by nutrition experts and consumers in more than 80 countries around the world.

3. Abbott infant formula

65438-0927, Abbott baby milk powder was successfully introduced by Abbott Pharmaceutical Factory and sold well in the United States. Abbott's infant milk powder is suitable for infants with milk protein allergy and diarrhea in recovery period. The unique taurine has a good effect on the intelligence and vision development of infants, and the formula of milk powder is the most scientific.

4. Shiyoule infant formula milk powder

Shiyoule Saiyala infant formula adopts advanced production technology and wet process. The organic fresh milk is directly spray-dried and added with nutrients, which not only does not exist intermediate links such as milk powder re-dissolution, but also adopts multiple filtration processes to eliminate potential safety hazards, fully ensure various nutritional balances, and ensure the freshness and nutritional value of Shiyoule products.

5. Sumeijia infant formula milk powder

The mainland version of Meisujiaer milk powder is divided into three sections: Meisuli 1 section, Meisujiaer 2 section and Meisujiaer milk powder 3 section. Meisujiaer milk powder is mainly imported from Holland and Germany. There are two importers in the mainland, one is Shanghai Dachang Foreign Firm and the other is Tianjin Dachang Foreign Firm, so you should pay attention to buying imported Meisujiaer milk powder.

6. Beinmei infant formula

Beingmate was founded in1992165438+1October1,and its headquarters is in Hangzhou, China. Beingmate milk powder is more popular with Chinese mothers, because its ingredients are the same as many imported milk powders, which is in line with the physique of China babies.

7. Nestle infant formula

Nestle, headquartered in Switzerland, is the largest food company in the world. Nestle baby milk powder is exported by Sino-Swiss joint venture. What are the main products? Super energy series? Harbin specializes in protein, mild hydrolyzed protein formula, which significantly reduces the risk of allergies, helps the baby's brain and visual development upgrade, and adds points to the baby's intellectual growth.

8. Niulan infant formula milk powder

Nutricia is a global leader in infant health, focusing on infant health 1 16 years. It is composed of world-class nutritionists, midwives and scientific research experts. Nutrilon produced by NUTRICIA, the largest company in Europe, is the best milk powder recommended by Dutch doctors. The well-known Hong Kong Niulan and New Zealand Karicare are all brands of nutricia Group.

9. Meiji infant formula

Meiji milk powder has always insisted on providing healthy and delicious high-quality dairy products in the form of milk boxes since the establishment of 19 17. After continuous research and development, Meiji milk powder has successfully withdrawn from a variety of diversified products, mainly dairy products, including baby milk powder, butter, nutritious food and so on. Meiji milk powder has a light taste and is especially suitable for Asian babies.

10, Aoyou infant formula

Mothers all know that there are many pastures far from pollution in Australia. All cows in Australia are naturally grazing, providing fresh, high-quality and healthy milk sources all the year round.

The temperature of washing milk powder novice parents have many misunderstandings about parenting and feeding, and often make mistakes, such as washing milk powder with freshly boiled water. In fact, such behavior is very wrong. The temperature of milk powder is just over 40 degrees, but hot water with too high temperature will destroy the nutrients in milk powder.

Different brands of milk powder have different collocation instructions, but generally speaking, it is better to use warm water at 40 ~ 60 degrees Celsius. This temperature is not only conducive to accelerating the chemical reaction, but also promoting the dissolution of sugar, milk powder and so on. In the liquid, a more uniform solution is brought out, and the nutrients in the milk powder are also guaranteed not to be destroyed.

No matter what milk powder is mixed, boiled water should be used, but warm water of about 45 degrees Celsius should be used, because too high water temperature will denature protein in milk powder, and some vitamins will be destroyed, reducing its nutritional and edible value.

Infant formula milk powder is rich in trace elements such as protein, fat, carbohydrate, vitamin A, vitamin D, calcium, iron, etc., so it needs to be mixed with water before feeding the baby, but parents should pay attention to the fact that milk powder must not be mixed with boiling water. The temperature of boiling water is very high. When mixing milk powder, whey protein in milk powder will coagulate, which will affect children's digestion and absorption.

On the other hand, some vitamins that are unstable to heat will also be destroyed, especially some immune active substances added in milk powder, which will be completely destroyed. Therefore, warm water should be used to prepare milk powder to avoid the loss of nutrients. Usually, the most suitable temperature for soaking milk is 40~50 degrees. You can't soak in hot water and wait to catch cold.

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