Internet Company Marketing Department Responsibilities

The company’s most important goal is to more effectively meet the user needs of the target market. The following is a practical information column for studying abroad. I have compiled the responsibilities of the marketing department of Internet companies for your reference. I hope it will be helpful to you. Please click to view more details. Responsibilities of the Marketing Department of Internet Companies 1

1. Responsible for market competition analysis and overall layout of the provincial and national regional markets;

2. Responsible for integrated marketing plans, formulation and implementation of promotions Plan, continue to focus on maintaining and improving the company's market competitiveness;

3. Maintain and develop cooperation platforms for various mobile companies, and be responsible for business contacts, relationship maintenance, business negotiations, contract signing and Fulfillment;

4. Responsible for forming department teams to improve department efficiency and overall team capabilities. Internet Company Marketing Department Responsibilities 2

1. Responsible for the development and maintenance of business cooperation channels, and complete the goal of channel traffic introduction;

2. Familiar with Internet traffic cooperation, content cooperation, event cooperation, and integration Various channel resources, formulate cooperation implementation plans, and carry out in-depth cooperation;

3. Communicate and coordinate with various departments of the company to obtain cross-department support and cooperation;

4. Maintain coordination Sensitivity and tracking of information in relevant fields of partners, providing feedback and making reasonable optimization suggestions; Internet Company Marketing Department Responsibilities 3

　1. Formulate and implement the Internet and e-commerce promotion strategy of the overseas marketing department

2. Participate in and implement the overall marketing management of the marketing department;

3. Responsible for the formulation and management of department systems and processes;

4. Responsible for the daily management of the sales team and Expand, allocate business department personnel goals, assist and guide salesmen to complete market development, sales services, etc.; and lead business negotiations and contract signing;

5. Responsible for overseas market information and product information research, and market research Analyze and plan, and formulate marketing plans;

6. Maintain and consolidate the customer relationship between the company and customers, conduct effective management and communication with customers, and provide timely feedback and summary. Internet Company Marketing Department Responsibilities 4

1. Responsible for the formulation and implementation of marketing strategies and specific work plans (online promotion), and achieving market goals;

2. Collect and analyze market information , respond to market changes in a timely manner;

3. Responsible for the recruitment, training, assessment, and guidance of department personnel;

4. Responsible for the daily management of the department, as well as coordination and communication between departments. Internet Company Marketing Department Responsibilities 5

1. Responsible for initiating and promoting various corporate projects, formulating cooperation plans, initiating customized financial product requirements based on corporate needs and tracking their implementation;

2. Responsible for group product promotion, including community promotion, traffic delivery, media promotion and conversion, etc.

3. Responsible for the marketing and business achievement of various products on the website, and completing sales targets;

4. Regularly organize, collect and explore customer needs, provide timely feedback, and propose targeted solutions Improvement opinions;

5. Responsible for the resource planning, integration and promotion of the project’s external cooperation content, and increase the number of website visits, registrations and communication effects;

6. Organize and implement the goals Various trainings, presentations and activities for groups and partners.

Responsibilities of the marketing department of Internet companies 6

1. Brand strategy management

1. Formulation, dissemination and maintenance of company brand and company employer brand strategy;

2. Coordinate the formulation, dissemination and maintenance of the company's brand strategy for each product line;

2. EPR management

1. Lead search engine optimization related to the company and its products;

< p>　2. Lead the operation of WeChat, Weibo and other self-media;

3. PR management

1. Lead the writing and placement of PR manuscripts for industries, investors, and governments;

2. Maintenance and relationship with key media resources;

3. Crisis public relations management;

4. Marketing activity management

1. Lead the company’s offline marketing meetings, cross-industry cooperation and other market activity management;

2. Guide each brand manager to work closely with each product line to promote online operations and promotion activities;

< p> 5. Team Management Internet Company Marketing Department Responsibilities 7

1. Responsible for Internet and other media promotions

2. Brand promotion and public relations promotion activities

3 , Internet promotion

4. CRM marketing (membership grading, EDM marketing, member cooperative marketing, data mining, etc.);

The functions of the marketing department include two parts, external promotion and cooperation , internally it is marketing analysis. The two functions overlap and collaborate with each other. Promotion cooperation must be based on marketing analysis to improve promotion effects.

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