Analysis of Successful Cases of Mobile E-commerce

Analysis of Successful Cases of Mobile E-commerce

Mobile e-commerce originated from the concept of e-commerce, with PC as the main interface, which is wired e-commerce. The following is a successful case analysis of mobile e-commerce that I have compiled for you. Welcome to read and browse.

A successful case of mobile e-commerce: A courier of China Post EMS rode a brand-new motorcycle on a township road in the southeast of the Pearl River Delta. At a crossroads, he stopped, picked up his mobile phone and dialed a strange number. Hello, is this a fat boy? Your courier has arrived. I'll wait for you in the billiards room at the intersection. ?

Ten minutes later, Afa came by on a motorcycle with no name, opened the box and saw a pair of brand-new Xtep sneakers, which he bought on a blind date next week? Equipment? . He looked down at the worn Nike shoes on the courier's feet, and a sense of happiness came to him?

There is no office building, no brand-name clothes, no credit card, no same-day delivery, and even no specific delivery address, but the transaction can still be completed, and the transaction scale has blown out year after year. In 20 12 years, the voice of e-commerce is endless, and there is an e-commerce that has almost never been called? Winter? Communication: most of their business is done on * *, and their customers are mostly migrant workers or farmers at the county, township and village levels. Their trading places are mainly distributed in industrial parks or manufacturing bases in the urban-rural fringe. Their customer unit price is generally around 300 yuan, which is higher than that of white-collar consumption platforms such as Ke Fan and Taobao. Most importantly, they hardly compete with traditional e-commerce for the so-called urban white-collar consumers, but expand in a new dimension? E-commerce? The extension of the crowd.

They are called mobile e-commerce, but they can't fully represent mobile e-commerce. ? We only represent one dimension of e-commerce, that is, to include those who are often overlooked into the category of e-commerce users. Zhang Xiaowei, founder and CEO of Mai Bao, told Entrepreneurship. Migrant workers, security guards, soldiers and waiters in roadside restaurants, who have been unable to access computers for a long time and thus cannot experience online shopping? Three low people? (low age, low education, low income), use the only mobile phone in your hand to connect yourself with the latest consumption trend of this era. ?

Maimaibao is one of the earliest companies to enter the field of mobile e-commerce and the largest independent mobile e-commerce in China. ? They spend tens of millions of dollars a year advertising here, and the income is very good! ? Yi Shu, founder of Li Mei Interactive Advertising Company, told Entrepreneurship. It is said that the income of 20 1 1 is close to 400 million.

Successful Case Analysis of Mobile E-commerce II The latest data from China E-commerce Research Center shows that the physical transaction scale of mobile e-commerce in China reached 2.6 billion yuan in 20 10, up 370% year-on-year. IResearch predicts that the number of mobile e-commerce users in China will be close to 250 million in 20 12. All kinds of signs have fully indicated that the domestic mobile Internet has great development potential, and the rapid development of smart phone terminals has laid a good market foundation for e-commerce mobile applications. According to industry insiders, in the near future, any netizen can shop anytime and anywhere through mobile phones, and people's demand for fast-paced life will be met to the greatest extent. Mobile e-commerce will be a big market that can't be ignored.

According to the relevant person in charge of Taoxie.com, the layout of mobile e-commerce is an important measure of Taoxie.com 2011,which aims to conform to the tide of mobile internet, meet the diversified needs of users, further expand and extend users, and fully realize the cross-platform service strategy of Taoxie.com. The person in charge also said that most users of Taobao are young people and fashionistas, and they are willing to try new consumption patterns. With the development of mobile Internet, it is inevitable for Taoxie.com to expand into the mobile Internet market. In the next 1-2 years, Taoxie.com will realize not only horizontal multi-platform mobile phone client coverage, but also vertical multi-product line coverage.

It is worth noting that users can not only buy shoes anytime and anywhere through the mobile phone client in Taoxie.com, but also enjoy the same after-sales service as shopping at the PC terminal in Taoxie.com, including 100% genuine guarantee, one penalty for ten days and seven days without reason, free freight, cash on delivery, unpacking inspection and so on. Although the mobile Internet is a new opportunity for the development of the global Internet industry, its development has just begun, and manufacturers will face fierce competition in the future. Therefore, model innovation is the' best way' for enterprises to get rid of competitors in the future mobile Internet field.

Successful case analysis of mobile e-commerce III. Mobile e-commerce is B2B and WeChat using mobile phones, PDA, PDA and other wireless terminals. It is an e-commerce launched by Tencent on 20 1 1 year 1 month 2 1 day to quickly send voice short B2C or C2C through the network. Mobile phone chat software that integrates Internet, mobile communication technology, short-distance communication technology, text, video, pictures and text, and supports multi-group chat. Users can perfectly combine other information processing technologies, so that people can contact their friends anytime and anywhere in a richer form, similar to SMS and MMS. Wechat business activities, online and offline shopping transactions, online electronic payment and the letter software itself are completely free, and there is no charge for using any function. Various trading activities, business activities, financial activities and related comprehensive service activities generated by WeChat. The network traffic fee is charged by the network operator. 20 12 On March 29th, the registered users of WeChat exceeded 1 100 million.

The WeChat public platform provides a low-cost channel for the promotion of the mobile Internet.

What is the promotion method of low price and almost free? The emergence of WeChat public platform may change this situation, and many enterprises have great promotion resources. On August 18, the WeChat public platform was officially opened for registration, and many promoters immediately smelled its value. Many popular Weibo moved to the WeChat public platform, and quickly gained hundreds, thousands or even tens of thousands of WeChat fans with the recommendation of Weibo, forums and blog resources. The attribute of WeChat fans has a natural advantage, that is, 100% is a mobile phone user, because WeChat can only log in by mobile phone. It seems that the WeChat public platform is specially built for enterprises to promote the mobile Internet. Although many functions have not been completed, I believe that it will not be long before its power will be exerted. Therefore, enterprises should seize this opportunity to quickly accumulate WeChat users in a short time and wait for the opportunity to come. The influence of WeChat public platform will not be lower than that of Weibo.

Wechat will become the fastest communication bridge for enterprises or website users.

The appearance of Weibo has made enterprises and users have a good interaction, but with the development and the appearance of various advertisements, Weibo's influence has gradually weakened. Moreover, the sources of Weibo's fans are also very complicated, which can be web pages, mobile phones and short messages to generate Weibo information synchronously. Compared with WeChat, it is only for mobile phone users, which is more accurate. Moreover, if you have more WeChat users, the communication with users will be more direct. Wechat public platform can send a graphic message every day, which is not frequent, but very professional. Users will not disturb the people, but will feel kind.

Successful case analysis of mobile e-commerce IV. The beauty of just completing the third round of financing shows that mobile commerce has a profit model. The financing was led by ggv Capital, followed by Sequoia Capital, Lanchi Venture Capital and Zero2IPO. At this point, Beauty said that it has completed three rounds of financing, and the accumulated financing amount has reached tens of millions of dollars.

Beauty said that it was established in June 2009, 165438+ 10, which is a company based on? Recommended shopping guide? Model community. It can be seen from this financing that the expectations of venture capital institutions for the future development of the e-commerce sector are not pessimistic because of the indifference of the capital market. Combined with the first round of investment of10 million dollars obtained by Qi Ming Venture Capital and steamboat ventures in July this year, social business websites that have the potential to become online shopping portals or online shopping portals in market segments are the focus of venture capitalists.

Beauty said that after getting the venture capital, she invested a lot of money in marketing and promotion, and also tried her best to increase the viscosity of customers. In particular, it is very successful and powerful in information technology to use search engines to bind smartphone users of mobile Internet with APP mobile phone clients and Internet Web users. At the same time, this method has also been used to develop smart phone APP client software for many e-commerce companies, and successfully developed a large number of users. Use the API of Tencent's development platform to attract social SNS users to enter the mobile e-commerce online store on smart phones, and use ingenious points rebate and dual marketing interlocking ways to let customers introduce more customers in the WeChat social circle, just like them. Nuclear fission type? The rapid development has made businesses ecstatic, and also realized the magical power of social SNS marketing model.

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