What do CPA, CPS, CPC, CPD, CPT and CPM mean in APP promotion?

CPC/CPM/CPD/CPT/CPA/CPS, etc. represent different settlement models.

CPM: Cost per thousand people. As long as the advertiser's content is displayed to a sufficient number of users, the advertiser will pay for it. Advertisements billed under this method are generally based on brand display and product release, such as GD ads on news clients, and the exposure effect is usually better.

CPT: Cost per time period. Buy out advertising space for a period of time at a fixed price, such as open-screen ads, rich media ads, or drop-down keywords in the application market, etc.

CPC: Cost per click. You are charged based on the number of times your ad is clicked. Keyword bidding generally adopts this model, which is more common in information flow advertising systems.

CPA: Cost per action. For example, according to a registration, search behavior, browsing behavior, etc. Email marketing (EDM) is now carried out in many ways using CPA.

CPD: Cost per download. CPD is a paid-for-download advertisement, which charges based on the number of times the advertisement is downloaded. For example, if the APP in this advertisement is downloaded for 10 yuan and is downloaded 10 times, then 100 yuan will be charged.

Extended information:

The difference in promotion methods——

The content of communication is different: the product information disseminated by traditional mobile phone media is only some literal reactions, and users cannot Comprehensively understand a product. The application contains some pictures and videos, and you can also experience the product in an all-round way. For example, in a car application, you can not only see pictures and videos of the car, but you can also experience the car through games. performance.

Information dissemination methods are different: traditional mobile phone media mainly uses text messages as the main dissemination method. This dissemination method allows consumers to passively receive product information, while APP marketing is where companies plant product information into It is used for application production, for users to download, and information dissemination is achieved through the application.

Differences in user behavior: Traditional mobile phone media passively accepts information, which can easily cause the audience to have a rebellious mentality, and often achieves the opposite effect. However, APP marketing requires users to download it themselves, which makes it easier for them to accept product information, and is more Easy to achieve communication effect.