Hairdressing off-season activity planning

Minority point: this is mainly used for commercial and residential customers (shops along the street, commercial buildings, etc.) ) within 65,438+000m in Fiona Fang, so as to increase the memory of customers with stains and get to know our store.

Because there are only a few customers, the unit price will be generated, so the number of customers must be high in the off-season and high in the peak season.

Scheme: 1 Good Neighbor Haircut Card 1) X discount for this haircut card; 2) XX-YY hair care discount.

2) Good neighbor plastic film reversal natural vinegar treatment card 1) Free care with this plastic film reversal card 2) This vinegar treatment can eliminate chemical waste components in hair, eliminate natural waste components in hair, prevent hair loss, relieve itching and make hair feel supple.

A hair style with over 500 latest fashions must be dyed and dyed.

B prepare a guest neighbor card and get free vinegar treatment.

C prepare and record the business circle visit reservation form, and fill in the name, telephone number, birthday, etc.

2 Old customers bring new customers

Niche point; Use the network relationship of old customers to expand the number of new customers, create double achievements and create an atmosphere.

Party plan; Every time an old customer brings a new customer, we will give the old customer a roll of plastic film, plastic products or cash recharge rolls or cash.

Analyze the case; Simen is styling Miss Bingbing's hair and is an old customer of Simen. They chatted happily and stopped talking about a topic.

Simen; Miss Bing Bing, do you feel that we seem to get along well and have similar personalities?

Miss Bing Bing; Well, it seems so.

Simen; I feel that you must have many friends, right?

Miss Bing Bing; Yes, (or how do you know or ...)

Simen; Because I think a friend like you can make deep friends.

Miss Bing Bing; Is it (or)

Simen; Miss Bing Bing, how about this? I will help you invite some of your friends to go with you, so that I can get to know them, too.

Miss Bing Bing; Good (maybe good or just .........................................................................................................................................................................

Simen; Oh, here's the thing. Our shop is doing activities. Whenever new customers brought by our old customers spend money, we will give them 20% of the phone bill or .....

Miss Bing Bing; Is it?

Simen; Then find some friends you think are the best. Can I make an appointment for you? (For the fourth door, you must use Miss Bing Bing's phone and stand next to her when you make a phone call.)

Simon: Hello, are you a good friend of Miss Bing Bing?

Opposite party: Yes.

Simon: Well, I'm Miss Bing Bing's hair stylist. I want to tell you a good news. Our shop is doing activities. Good friends of our old customers can enjoy free rewind service. Bing Bing is coming. She wants you to do it, okay?

Recipient: Really? (or no time).

Simon: Really, Bingbing wants to talk to you. (At this time, give the phone to Miss Bing Bing to reassure her. )

Business circle appointment or business circle visit.

Minority spot: Through visiting, customers with traces of dyeing and perm can have a shop perm, aiming at making an appointment for merchants and pedestrians, creating a high number of customers and creating an atmosphere.

Program combination: a hairdresser+a teaching assistant, but one with strong words must be guaranteed)

The 1 combination of door-to-door service or tracking service must be a strong band and a weak band.

Mainly for female customers with dyeing marks between 18-45.

Fill in the customer reservation card (form)

Statement: Four doors: (boss, beauty, miss) Hello! We are a chain of Sassoon hair tattoo salons in Britain, and our store is a door-to-door appointment service. My name is Su Men, and this is an excellent barber (assistant) in our shop. This is the latest hairstyle. Would you please choose three hairstyles that you think are the best?

Recipient: OK. (When the other party picks any item, our company must say, "You really have a good eye. We seem to have a good reputation." ) 。

Opposite party: These three models.

Simon: (Boss, Miss Beauty) You have a good eye. We seem to have a lot of music. I think so too. However, your flowing sea can ... I can do it with water, because your face ... so you'd better be. ............

Praise her at this time, such as her skin color and how beautiful her clothes are. At this time, the customer

I already have a desire to die.

Opposite party: ...

Simon: (boss, beauty, miss) Would you please leave your message?

Next time we are doing activities, we will send you a message.

Opposite party: ...

Simon: Thank you for your cooperation with us and look forward to your coming.

Four hairdressers exchange business cards.

Minority point: Our hair stylists meet strangers every day, whether they come to work, get off work, eat, work, go out and so on. Collect four strange female customers (with traces of dyeing and perm), exchange business cards and send discount cards (good neighbor cards).

You must pay a return visit every day, send messages, and try to get customers to come over.

Simon: Hello, can we meet? I think I've seen you somewhere, where are you-

Recipient: I am at work.

Simon: No wonder it looks so familiar. Do you often come here for dinner?

Opposite party: Yes!

SIMEN: I'm a hair stylist at Sassoon Hairdressing Tattoo Chain Store in the UK. If you have any hair problems, please come to me. I'm good at this.

Recipient: Really? -

Simon: Here is my business card. My name is Simon. This is a discount card. If you want to do your hair, come to me. I will give you a discount.

Recipient: Thank you.

Simon: What do you call a young lady?

Recipient: My name is Bingbing.

Simon: Can you leave your phone number? I will send you a message or call you if there is an activity in our store.

Recipient: OK! This is my number131* * * * * *

Simon: I have to work, Miss Bing Bing. I'll go first. Call me!

5 telephone search (creating popularity)

1 Notify customers whose cycle is due to come over for hair styling, preferably in the morning.

2 notify the reserved customer.

When exchanging business cards, the mobile phone shop must have a phone book and record it separately.

Caption: Simon: Hello! Are you Miss Bingbing?

Recipient: Yes, who are you?

Simon: I'm a hairdresser in Sassoon, England. We have met before. I want to tell you that the discount card I gave you will expire soon. When can you come over?

The other party; I don't know, maybe it's Saturday!

Simon: Are you sure?

Recipient: OK.

SIMEN: OK, I suggest you come here in the morning, because there are relatively few people in the morning, so I can serve you personally, OK?

Recipient: Great.

Simon: By the way, Miss Bing Bing, what do you usually eat in the morning? So that we can prepare for you in advance.

Recipient: No need.

Simon: Yes, yes, it's a service of our company. Well, how about milk and cake for you? That's settled. I'll wait for you in the shop. [Next Page]

6. Witnesses

Minority point: mainly used to guide guests to dye consumption and create performance.

1. In-store hair dye coupons are sent to hair dye customers.

2. When making an appointment at home, send a voucher to the target guest who has filled in the information.

3. This coupon is only for dyeing protection.

Note: the store must set the reserve price for each product, because you can enjoy the discount on this basis.

In order for vouchers to work, prices must be uniform.

7. Cleaning, cutting and blow molding

Niche point:

Our stylist should educate our guests for a long time. Only curly hair is the most perfect and gentle, and it can also stimulate perm.

1 Every hairstyle must have a shape, and only when the hairstyle is perfect will it be presented.

This way, there is hope for takeout.

A brief conversation

8.balloon lottery

Niche point:

This is mainly used to create a happy atmosphere in the store and develop the consumption potential of guests.

1 The store is filled with seven-color balloons filled with different prizes, so that they can win prizes according to their consumption.

Let the customer draw the lottery in person and prepare the corresponding music.

9. Send a Thanksgiving card to my mother.

Niche point:

1 Let customers have a grateful heart by sending gratitude cards.

Play the corresponding music "Mother by Candlelight" when sending the card, so as to infect customers with music.

Tell her that there are many guests for her mother, which is very effective because her mother wants to be young forever.

Old people like to listen to "Go home often".

Speech: (Serving Miss Bing Bing)

Simon: * You live not far away, don't you?

Bing Bing: Yes, it's in the front community.

Simon: Sometimes, do you think it's not easy for mom to stay at home these years? We have suffered a lot for us and worked hard all our lives, but there is a lot of helplessness (mother by candlelight).

Bingbing: Yes.

Simon: Bingbing, so we specially designed a mother's gratitude card for her old people on this Mother's Day (activity) to make her beautiful and young. We have nothing to do. Come and do your hair with her, will you?

Bingbing: What's it like?

IMEN: Well, the total face value of this card is 228 yuan, and our mother can spend it at will. Now you can have it for only 100 yuan, which is for the elderly only.

Simon: Do you want me to help you with the formalities?

If Bingbing is still hesitating, we will help her decide and deal with it immediately.

10, selling reversal films and sending perms.

Minority point: She bought a bottle of reflective film and gave her a valuable perm, which could not stimulate the customers with perm.

(1) The cost of laminating is about 30 yuan, so we sell her 180 yuan and send her 1 time, while the cost of perming is less than that of 20 yuan, and the middle price difference is 130 yuan.

(2) Write down her name, telephone number, etc. On the reverse film. Usually, the handling fee is only RMB per 1 time.

1 1. Notice of acceptance:

The happiest thing for people is to win the prize and get promoted.

1 Tell her by phone and SMS that the information you filled in this month won the "third prize" in the lucky draw at the end of the month.

Third prize 1 free film rewinding, 1 hair dye coupon.

12, selling shampoo and getting a haircut.

Niche point:

Lock the customer base and don't lose. Introduce the benefits of shampooing before and after perming to dyeing and perm customers, and tell her that other customers can buy shampoo after 50 yuan gives them a haircut 1 time.

Statement: The assistant just washed Miss Bingbing's hair and recommended shampoo in the middle. Steven is cutting his hair and straightening it.

Sven: Beauty, do you feel very astringent, difficult to comb or dry after washing your hair?

Bingbing: Yes, how do you know?

Sven: Sure. Am I a hair stylist? Your hair is short of water and amino acids, coupled with chemical pollution in the air, which is certain.

Bingbing: What should I do? Could it be better?

Steven: Of course, there are two ways. One is to reverse the film, and the other is to choose shampoo.

Bingbing: Anti-film is too much trouble. I have no time to come here often.

Sven: Then you should choose a professional shampoo.

Bingbing: The shampoos I chose are all very good. Why are they still dry?

Sven: That must be unprofessional, or shampoo is not suitable for you.

Bingbing: No way, they are all bought in the supermarket.

Sven: The shampoo in the mall is very good, but it is not targeted. Just like a doctor seeing a doctor, there is no cure for a disease without medicine. In addition, after shampoo enters the mall, there are many expenses (1) TV advertisement (2) employee salary (3) agent profit (4) entrance fee, etc. These expenses have all been added. These things are more popular and can't be used well.

Bingbing: What should I do?

Sven: We have a daily shampoo suitable for your hair, and it's not expensive. You can get a 1 haircut if you buy it today.

Bing bing:-.

13, send and receive perms

Niche point:

An item not recommended in the store, if you use a perm, can stimulate customers' spending power.

Short hair, medium hair, let her take it, and then perm it.

Caption: Simon is cutting Miss Bing Bing's hair, but it is medium-long hair.

Simon: Beauty, what do you think of that hairstyle on the wall?

(Must have long hair and a perm)

Bingbing: It's beautiful!

Simon: Do you like this hairstyle?

Bingbing: Yes, I like it!

Simon: Do you want a perm like this?

Bingbing: Yes, but not long enough.

Simon: That's all right. We can connect it.

Bingbing: May I?

Steven: Of course, by the way, I forgot to tell you that we are doing activities now. We give curlers to anyone who sends or receives them. It is the best of both worlds!

Bingbing: Is it expensive? Or how much it costs.

Si Wen: Not expensive. It won't cost much. Two pieces are only 100 yuan, and one piece is less than 100 yuan. How affordable.

Bingbing: But I have no money. I don't have enough money and time.

Sven: You like this hairstyle, don't you?

Bingbing: I like it.

Steven: 1 Never mind. When it is finished, our assistant will go with you to get it. It's very convenient. Don't delay sending it back.

It doesn't matter. Give as much as you want. You can bring it back at your convenience, or we can take it away.

Well, because we are engaged in activities now, there will be no discount after the activities. With the deposit, you can come at the current price at any time.

Bingbing: Yes (she hesitates)

Sven: Forget it. I'll book it for you. Let's get started. [Next Page]

14, selling plastic film for 1 year haircut.

Minority point: lock in customers, enter the store for consumption, and hope to do dyeing and drinking projects in our store.

Formula: 1 If the cost of film mulching is 30 yuan, you need 180 yuan, and you get 10 haircuts. (Takeaway is priced according to in-store charges)

2 attracting customers and dyeing care projects.

3. Every time a customer takes care, he needs water and electricity-RMB.

Pay attention to meaning; Make use of the consumer psychology we have learned to make a deal.

15, permanent wave highlights

Minority point: further attract customers' consumption by highlighting the beauty of our works.

Scheme: 1 Add-yuan on this basis, and you can send the full head high-light design.

When pushing a perm, inform the customer of the effect of highlighting and the reason for sending highlighting.

The effect of dyeing hair after highlighting will be more perfect.

16, selling reverse films and sending stored-value cards.

Minority point: the purpose is also to lock the guests and not suffer. Through this guest, try to attract her network relationship and achieve the purpose of returning to the store for consumption.

Analysis: The cost of film inversion is 50 yuan. Customers can buy a set of film inversion only by spending 280 yuan, and they can give their customers 200 yuan's consumption stored-value cards. Customers can do any project.

17, SMS advertisement

1 can handle the telecom group sending business, and it is stipulated that hair stylists must send 10 short messages every day.

When we have a special price, we send text messages in groups.

3. Send text messages in groups on major festivals.

Unified design of SMS in advance. The language is concise and attractive, leaving the phone number and name of our store.

18, free experience of natural vinegar therapy.

Minority point: increase the passenger flow in the morning and reach the popular standard.

Prescription: 1 exclusive prescription vinegar treatment essence

Free distribution, and indicate that you can experience it for free every morning from 9: 00- 12: 00.

After the experience, pay 3 yuan's shampoo fee.

4 do a good job in post-tracking and information work.

19, it's up to you.

Minority point: eliminate the psychology of customers paying high prices and spend everything with this card.

The guests have the final say.

Scheme: 1 design a good product: analysis

(1) Perm Pricing-RMB

(2) Hair dyeing pricing-RMB.

(3) Hair care pricing-yuan

(4) Rationalize pricing-Yuan only needs to open his mouth to clinch a deal.

Only one product has a slightly higher price.

3 Speak well and guide consumption.

20. A million dollars is waiting for you.

Minority point: attract more people to pay attention to our store and spend money in it, because everyone wants to win the grand prize, and the more prizes, the better, especially women, whose desire to win the prize is stronger.

Scheme: Every customer spends 1 lottery ticket in 30 yuan, and every customer spends 15 lottery ticket in 300 yuan.