How to attract investment in building materials and home furnishing market

Merchants communicate directly with merchants one-on-one.

2. Advertising investment

Investment promotion advertisements registered through newspapers, outdoor advertisements, trade periodicals and other media.

3. Activities to attract investment

Including some organized business inspection projects, leading business signing conferences, brand business entry activities, key project launching ceremonies, etc.

4. Investment promotion through trade associations

Alliance with trade associations, use trade associations to bridge the gap and attract investment.

Investment objectives and characteristics at different stages

The first stage: investment preparation stage: investigation and preliminary business contact stage.

At this stage, the overall investment focus is on leading merchants, especially ceramic bathroom leading merchants. To sum up, it is "the building materials market for those who win ceramic sanitary ware!" . The investment promotion of ceramic sanitary ware merchants plays a decisive role. As far as the region where the merchants are located is concerned, the focus is mainly on the leading households of various local categories. At this stage, it is mainly to establish a list of various types of merchants, including local, off-site and origin merchants in different regions; Establish contact with leading merchants and sign an intention agreement.

The second stage: the official start-up stage of investment promotion: the project has investment promotion conditions.

At this stage, the key target of overall investment promotion is leading merchants: at this stage, we should pay close attention to leading merchants, facilitate the signing of formal investment promotion contracts with leading merchants, and continue to promote the investment promotion of local, off-site (surrounding areas, domestic large-scale building materials markets), producing areas and other general merchants by taking advantage of the leading effect of leading merchants.

The third stage: the continuous stage of investment promotion: expanding the achievements of previous investment promotion.

At this stage, the overall investment target is ordinary merchants in the local and surrounding cities' building materials markets. Through various investment promotion activities of the project, such as the signing meeting of brand merchants and the inspection activities of origin merchants, these ordinary merchants will be driven to enter.

The fourth stage: the later stage of investment promotion.

At this stage, the investment targets are mainly merchants and individual entrepreneurs who have been waiting and seeing in the early stage. On the basis of attracting investment in the first three stages, we will further crack down on wait-and-see businesses and promote their presence. At the same time, when the investment promotion rate is not ideal, we will start attracting investment from individual entrepreneurs, focusing on individual entrepreneurs who have had entrepreneurial experience in other industries.