What is the use of Taobao real person certification?

The functions of Taobao real-person authentication: 1. Shipping with code: No need to bring ID card or registration, just show the Taobao real-person pass in your mobile phone to complete the scan and mailing; 2. Credit rating: Those with a high credit rating can receive privileges such as fast refunds, quality assurance insurance, fast rights protection, and lightning returns. Real-person authentication requires taking photos for verification. It can not only lock the Taobao account to see if it is used by the same person, but also lock the person so that it cannot be faked.

The functions of Taobao real-person authentication:

1. Shipping with code: No need to bring ID card or registration, just show the Taobao real-person pass in your mobile phone to scan the code and send it

2. Credit rating: high credit rating can provide you with fast refunds, quality assurance insurance, fast rights protection, priority phone calls, lightning returns, APASS membership and other privileges;

Will be returned in the future Functions such as quick authentication for opening a store and face-scanning hotel check-in will be launched.

Taobao real person authentication is the authentication mechanism adopted by Alibaba Group to combat counterfeit goods.

For the first time, Alibaba Group demonstrated to the outside world its internal mechanism to combat counterfeit goods and some of its anti-counterfeiting results.

From January 1, 2013 to November 30, 2014, Alibaba’s investment in consumer protection and anti-counterfeiting has exceeded 1 billion yuan.

Alibaba Group currently has more than 2,000 employees engaged in consumer protection and anti-counterfeiting, and an additional 200 people will join the anti-counterfeiting team.

In addition, Alibaba has also recruited a team of more than 5,400 volunteers to coordinate daily online inspections and random inspections.

As for Taobao, which has been notorious for being "rampant with fakes", Alibaba revealed that Taobao is moving from "real-name authentication" to "real-person authentication".

Taobao’s real-name authentication was upgraded in 2014. Depending on the user’s different circumstances, additional requirements include taking photos with designated gestures, holding local newspapers in hand, and even phone verification by staff.

The designated gesture library has dozens of random gestures, and gestures are updated from time to time to minimize the possibility of counterfeiters exploiting loopholes.

What is real-person certification?

The so-called real-person certification is Taobao’s annual inspection. On the basis of “real-name authentication” for opening a Taobao store, there is also an annual “real-person certification” Certification".

Before each review, Taobao will notify the review time in advance through Wangwang pop-up windows, mobile phone text messages, site letters, emails, etc.

Sellers must follow the specific requirements of Taobao’s “Dynamic Gesture Authentication” (gestures are random), make an identical gesture, take a photo and upload it to the system to enter the review process.

After the new "real person authentication" system is launched, Taobao will conduct regular reviews of all sellers, and irregular identity reviews will be added to sellers with bad records.

So real-person authentication requires taking photos for verification. It can not only lock the Taobao account to see if the account is used by the same person, but also lock the person and prevent fraud.

At the same time, "real person authentication" can be used for wireless authentication, making it convenient for sellers to authenticate online anytime and anywhere. The submission time for seller review materials generally does not take more than 5 minutes.