How to improve the reading efficiency of mass notification

If you have been a class cadre and sent a notice, you must have had a similar experience: it is obvious that a very important thing is notified by text message or email, but some students never read your notice. Even if some students have seen it, there will always be a discount. For example, if you ask him to hand in the document in the format of "student number-name", there are always some students who ignore your format requirements.

The above two situations correspond to two parts of the "efficiency of being read" (hereinafter referred to as efficiency) in the title of the article: first, the probability of the audience browsing the mass notice (hereinafter referred to as notice); Second, the audience understands the proportion of the preview content to the total content. In short, first, let as many readers as possible read your notice, and second, let them understand the contents of the notice as much as possible and grasp the main points of the notice.

In view of the first point, I suddenly had a little experience today. Because there will be a farewell party in the class, it is natural to send a mass notice first and count how many people will attend. A strange thing happened: I learned the same thing by mass email and short message. A few hours later, only three students replied. I suddenly remembered that WeChat also has a group sending function, so I sent it again with a group sending assistant, and the content was still the same. As a result, in just a few seconds, my WeChat seems to have uploaded a nude photo of a nearby person. The message prompt sounded like an uninterrupted twitch and was directly overwhelmed by the reply.

I wonder why there is such a big difference between notices with roughly the same content. I suddenly remembered a book I read some time ago-40 Research on Change Psychology. One of the experimental conclusions may provide a perspective for explaining this phenomenon. This experiment shows a phenomenon in social psychology-the spread of responsibility. The definition in the book is this:

This is so contrary to our mentality. The more people there are, the fewer people are willing to lend a helping hand. If it is extended to the two information carriers of notification, mass mail and Fetion, readers have become accustomed to me as a monitor and have been posting group notifications on it for a long time. The audience may think, if I don't do these things, someone will do them. Even if I need to do it, the class cadres will eventually rush me. This is a kind of responsibility diffusion.

On the other hand, WeChat, an information carrier, has long been regarded as a social tool. Chatting is two-way, even if it is a group chat. This is different from group mail and Fetion. I publish information unilaterally and the audience just reads it. It's like mass mailing &; Fetion is Weibo, I'm V, I keep sending it, and you keep reading it. Even in the face of mass emails and flying letters, you have no chance to comment. Think back to how you drew Weibo. Will you look at them one by one? But wechat is different. The above notice is not a notice, but a chat. The audience no longer accepts information unilaterally, but feels that they are communicating with me one-on-one. This is exactly what happened in that experiment. In the face of emergencies, the fewer onlookers, the more people respond.

Of course, this method can be further carved in skills. For example, when sending a notice, try to create a one-on-one dialogue environment. Try not to use the words "hello" and "dear". Because it gives the audience an intuitive feeling, you are not the only one who talks about this with TA. If there is software that can realize mass notification, it should be better to add the audience's name or nickname at the beginning.

For the second point, I think we should cut in from the perspective of cognitive psychology. However, I have nothing to say. Just sharing some fragmentary experiences.

1, the number of notification words should be as small as possible. Extract important information points such as time, place, people and things.

2. Multiple notices are separated by Arabic numerals. Humans tend to classify information, especially unknown information. Clear format is also a classification. Classified information will reduce people's understanding difficulty.

3. Important information points, such as time and place, such as the file format I mentioned at the beginning of the article. In short, any information point that you think is important but the audience may forget should highlight its sense of existence. For example, add red, bold, adjust font size and so on.

Wechat sending notifications also has disadvantages. Wechat needs networking, unlike Fetion, which is unrestricted. It is recommended that important information be combined.

Seeing this, if you were my classmate, would you take a breath and think, "Damn, Jiang Terminal is so scheming." Interestingly, a few days ago, someone commented on my article-ordinary people who changed psychology-40 research notes on changing psychology?

This question has risen to the philosophical level: Is it correct to "achieve the highest morality by hook or by crook"? Whether the injustice of the procedure will lead to the injustice of the result and whether your purpose is fair. I personally agree with the former, as Mencius said.

In a word: kindness, regardless of traces; By malice, regardless of heart.