E-commerce New Year Shopping Festival Event Planning Plan

In order to ensure that the event proceeds safely and smoothly, it is usually necessary to formulate a complete event plan in advance. The event plan is a written plan that is formulated after comprehensive consideration of factors related to the event. So how should we develop an activity plan? The following is the e-commerce New Year Shopping Festival activity planning plan I compiled, I hope it can help everyone. E-commerce New Year Shopping Festival Event Planning Plan 1

1. Event theme

This event mainly relies on the official platform hosted by "Cloud Shibing".

Combined with the offline service platform advantages of "Shi Bing E-Commerce Company Service Center" and the network popularity of "Guizhou E-commerce Cloud", "Taobao", "Jingdong.com", etc.

***Together we will create an online and offline promotion event with the theme of "delivering New Year's goods to the countryside, quality guaranteed". The activities mainly focus on on-site physical exhibitions and online product purchases.

Slogan: "New Year's goods are sent to the countryside, with guaranteed quality; specialties are sold in the city, and we are here to help." You can choose all the special things, and famous mountains and holy waters will accompany you!

2. Objectives of the event

1. Focus on promoting the "Cloud Shibing" platform and implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on the spot)

4. On-site motivation will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving bookmark-like brochures, and on-site staff carefully guiding operations)

5. Use this event to re-establish the functionality of the "Cloud Shibing" brand.

3. Activities objects

New Year goods consumer groups in towns and villages in Shibing County; product dealers in Shibing County;

4. Event time

From December 12, 20xx to January 12, 20xx (a month-long cycle of promotion and publicity in various towns and villages)

5. Activity location

Services in various towns and villages in Shibing County Site

6. Setting up the event content display area:

1. Display of New Year’s goods and local specialties; a product display area is planned during the event to display the information of the organizer and other franchisees peripheral products. (This activity is mainly implemented by Guizhou Yuntai Business Co., Ltd. to assist various towns and villages)

2. E-commerce purchasing experience; set up an e-commerce area with an eye-catching location, mainly distributing e-commerce brochures to people coming and going. . Guide consumers to register and purchase, and register merchants who need to join. Content design:

3. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly guided. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

4. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (Conditions permit, merchants can be granted preferential policies for joining: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.)

5. For e-commerce training students and merchants, certain discounts can be given to activities on the day .

7. Promotion of the event

(1) Promotion time

The event will be carried out from December 12, 20xx to January 12, 20xx

(2) Publicity methods:

1. Shi Bing News Broadcast

2. Mass messaging, (mobile phone text messages, WeChat)

3. Interaction Forum (other online platforms)

4. Leaflet (print the content on the leaflet)

(3) Promotional content:

1. Time , location, contact information and event content.

2. Discount objects and discount content.

3. Information from mainstream franchise merchants.

8. On-site layout

1. A number of 3x6 advertising tents (according to the number of specific merchants)

2. There are 2 computers in the exhibition area (within the scope of capabilities) The more the merrier), network cable, and three power sockets.

3. 4 on-site tables, 10 chairs and tablecloths.

4. Promotional posters on display stands, background inkjet printing, and on-site banners. E-commerce New Year Shopping Festival Event Planning Plan 2

1. Purpose of the event

The Spring Festival is the most lively and solemn festival among my country’s traditional festivals. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of going shopping. Seek pleasure and happiness while strolling on the streets, and welcome the arrival of the new year while shopping. Today, when our county is vigorously developing e-commerce, we must make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering the local economy", this New Year's Goods Festival aims to provide the people of Zhuanglang and even the whole country with a county-wide online shopping platform that integrates procurement, entertainment and consumption through the exhibition and sales format of the "New Year's Goods Festival" , and at the same time build an online trading platform for the majority of agricultural specialty product enterprises, dealers and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods to the city", and encourage township and village e-commerce service stations and points to play their role, Accelerate the transformation of local business marketing models and lay the foundation for the creation of the "Zhuanglang Model" suitable for the development of e-commerce in poor areas, so that people can truly experience the impact of the Internet economy, and merchants can truly feel that the era of e-commerce has arrived. , now it is not a question of whether to do it or not, but a question of how to do it better.

2. Activity time and carrier

1. Time: January 18, 20xx - February 23, 20xx

2. Carrier: Zhuang Lang LifeBao "Shengla Mall"

III. Event organization and requirements

1. Hold a kick-off meeting: Zhuanglang is initially scheduled to be held at the New Space E-commerce Training Center on January 18 The first e-commerce "Welcome the New Year and Send New Year's Goods" event kick-off meeting.

2. The county e-commerce service center is responsible for organizing the heads of e-commerce service stations in each township and the heads of logistics and express companies to participate.

3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, put goods on shelves and sell them, so that the transaction volume of village-level service points on the Zhuanglang e-commerce platform reaches a certain amount.

4. The logistics and express company is responsible for the express delivery service of this event. It is necessary to ensure the circulation of goods according to the order address of the platform quickly, with high quality and efficiency. Delivery within 1.5 kilometers in the same city is free, and delivery beyond 1.5 kilometers is based on domestic standards at the best price.

5. Zhuanglang New Spacetime E-commerce Company is responsible for organizing various online sales companies and merchants participating in this event. The products provided by each enterprise and merchant must be registered according to quantity and price. Each enterprise and merchant must issue written quality assurance letters for the products provided, and actively do a good job in after-sales work for the products.

IV. Objects of the event

Residents within Zhuanglang County, people from outside Zhuanglang and people who are concerned about the economic development of Zhuanglang.

5. Activity theme

Develop e-commerce and prosper local economy

6. Promotional slogan

1. To buy New Year goods, go to Zhuanglang Life Treasure;

2. Where to find this year’s New Year’s goods, Life’s Treasure has them all;

3. Where to find this year’s New Year’s goods, they are all available online and offline;

4. E-commerce is really convenient, and New Year’s goods are delivered to your home;

5. Cheap and good-quality New Year’s goods are available, and life treasures are available for sale within a limited time

6. New channels for farmers to increase their income, agricultural goods are brought to the city for living Treasures

7. There are everything in supermarkets and shopping malls, but convenience is still a daily treasure

8. No more carrying big and small bags, and the annual goods flow into the house

9. Don’t worry when you are away from home, place an order online to send homesickness

10. This year’s Chinese New Year is different, just because of the New Year Festival

7. Activity content

1. Coupon: 10 yuan off for purchases over 100 yuan in Sangla Mall (coupons can only be used in the same way as for the full discount event)

2. Full discount: 7 yuan off for purchases over 50 yuan; 7 yuan off for purchases over 99 11 yuan off for purchases over 139 yuan; 20 yuan off for purchases over 139 yuan (the discounts are all allocated from the lowest price provided by the manufacturer, and are limited to registered users of the LifeBao platform and those following WeChat)

3. Limited time sale: organize various Participating merchants actively carry out special discount and limited-time sales activities based on the nature and classification of products. (Limited to registered users of Shengshengbao platform and users following WeChat)

4. New Year’s gift package: It is based on a combination of products provided by merchants in the county.

5. New Year’s gift coupons: New Year’s gift certificates are issued to other enterprises and can be used on the Shengshengbao platform through the gift certificate code.

6. Free red envelopes for purchases of more than 50 yuan at one time: 5 yuan red envelopes and small gifts (offline users)

7. Flagship stores and e-commerce service points Intra-city delivery: Flagship stores and e-commerce service points support intra-city delivery. Online orders and door-to-door pickup are free of logistics. Delivery within 1.5 kilometers is free, and delivery fees beyond 1.5 kilometers start at 10 yuan

8. Delivery of New Year's goods: If Zhuanglang borrows an out-of-towner or Zhuanglang's friend from other places and places an order of more than 500 yuan through the platform, the platform or merchant can help them deliver New Year's goods to their home, and the freight will be in accordance with the county's logistics rules.

9. Sell New Year’s goods and send Spring Festival couplets. It can be combined with the cultural "Three Going to the Countryside"

8. Event promotion

1. WeChat Moments: a. The New World Customer Service Department is responsible for the promotion of WeChat Moments; b. Public accounts Marketing and promotion; c. Participating merchants (enterprises) actively participate (forwarding in Moments, posting on major forums in Pingliang City, Baidu Tieba, Weibo)

2. Distributing leaflets: a. Part-time job assignments are available (The number of part-time workers is about 6 per day) Local promotion: Recruiting part-time local promotion orders, 65 yuan/day, and leave contact information, 2 x display racks, 2 tables, 1,000 small gifts, starting on January 25th, Until January 31st *** 6th.

3. Online promotion of Lifebao; the production department is responsible for: a. Product beautification; b. Production of banner ads; c. Inspection and testing of the order process

4. Media Advertising: County TV stations and other county media.

5. Promotional videos: mobile phone videos, website promotional videos.

6. Publicity: Give away New Year’s goods to lonely elderly people and cleaning workers.

9. Event preparation

Production Department:

1. Event materials: event theme posters, DM orders, banners, in-store theme materials, couplets, mascots , from the date of product photography and plan establishment, the design should be completed before January 20;

2. Improvement of merchants and online stores of each service point, creation of event theme atmosphere, advertising theme design, product art, and settings Coupon design will be completed before January 22 from the date the plan is established.

Department of Commerce: a. From the date the plan is established; b. Collect the required products before January 20th

Operations Department: a. From the date the plan is established; b. Implement inventory warehouse and warehouse management; c. Establishment and construction of event venues

Customer service department: a. Statistics of daily orders; b. Statistics of number of registered users; c. Entry of event product portfolio

Vehicle use: New Spacetime and related enterprises and merchants

10. Activity cost

The initial estimate is about 100,000 yuan, and it is planned to be funded by each merchant, and the county commerce bureau supports part.

11. New Year’s goods:

Provided by merchants, registered

12. Social benefits

Our county has been Determined as a national comprehensive demonstration county for e-commerce entering rural areas, offline experience stores have been built at county, township and village service outlets. However, the actual situation is that only a small number of outlets and individuals use national third-party platforms such as Taobao and Weidian. The social effects of selling county agricultural products or domestic brand products on county economic development, stimulating consumption, and helping farmers increase their income are not very obvious. The offline experience is like a rootless tree. In order to create an atmosphere for the development of e-commerce in the county, activate the enthusiasm of merchants and enterprises in the county to participate in the online economy, accelerate the transformation of local business marketing models, promote the further development of e-commerce, and create a "Zhuanglang" suitable for the development of e-commerce in poor areas. "Model" lays the foundation, and this year the country will also hold its first online "New Year's Festival". We can take advantage of this opportunity and follow the trend to hold a vigorous "New Year's Festival" within the region, so that the people can truly experience the impact of the Internet economy. Let merchants truly feel that the era of e-commerce has arrived. Now it is not a question of whether to do it or not, but how to do it better. E-commerce New Year Shopping Festival Event Planning Plan 3

1. Purpose of the exhibition:

Inherit Chinese traditional New Year customs and culture, and stimulate economic consumption during the Spring Festival.

Improve the environment and quality for citizens to purchase New Year goods and meet their one-stop shopping needs. Focus on displaying famous and high-quality products from all over the country to promote corporate products and brands.

Enrich the life content of the communities around Xindi City and bring convenience to residents.

Lay the foundation for property sales and investment promotion in Xindicheng and gather popularity.

2. Exhibition time:

To be determined

Exhibition location: Huamao 1958 Plaza

3. Exhibition theme:

20xx Xindicheng New Year Goods Taobao Food Festival

4. Organization:

Organizer: Xindicheng

Organizer: Anhui Shinhwa Advertising Media Co., Ltd.

5. Exhibition content:

Merchants at each booth will promote new year goods. The organizing committee organized activities such as on-site Spring Festival couplet writing, a thousand-yuan gift pack lottery, the God of Wealth’s arrival and red envelopes, and glutinous rice dumpling tasting for the New Year.

VI. Exhibition Scope

1. Beverages: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local specialties Products, agricultural products, etc.;

3. Daily necessities: household appliances, kitchen and bathroom ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, festival supplies, kitchenware , smart toys, etc.;

4. Gifts: various gift boxes, flower pots, paper-cut calligraphy and paintings, strange stones and jade, etc.;

5. Clothing: bedding, clothing, shoes Hats, etc.;

6. Specialty products: Wuxi specialty sauce ribs, oily gluten, steamed buns, vegetarian cakes, Huishan clay figurines; 7. Imported goods: specialty foods from all over the world, etc.;

VII. Activity Form

1. Thousand-Yuan Gift Pack Lucky Draw: Customers who purchase over 50 Yuan can receive a free lottery ticket from the merchant. One raffle ticket is valid for one raffle entry. If you buy over 100 yuan, you will get two raffle tickets, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Invite calligraphers from the Calligraphers Association to write Spring Festival couplets on site and give away Spring Festival couplets. Free gift for purchases over xx yuan.

3. The God of Wealth gives out red envelopes: The first two hundred customers who come to the New Year Exhibition every day can receive a free red envelope. Note: Each person is limited to one red envelope. The red envelope may contain a blessing word, a couplet, one yuan, or a greeting card.

4. You shop and I pay: The organizer will randomly find a customer who is paying. As long as the customer answers a simple question about this New Year's Festival within 30 seconds, he will be free of charge. .

5. Large-scale group buying: Make a catalog of new year goods and send it directly to units and enterprises to promote group buying while promoting products.

6. Literary performances: lion dance, guzheng performance, pipa performance, and singing of representative Spring Festival songs.

7. Window grill cutting: On-site teaching of window grill cutting skills.

8. Free tasting of glutinous rice balls, spring rolls and other special New Year snacks.

8. Publicity Plan

This New Year Shopping Festival will focus on pre-publicity and hype, linking media resources in the city, and maximizing the attraction of potential consumers from around Xindicheng and even the whole city. .

Publicity methods: event advertising, dynamic reports, and topic hype.

1. Internet: Post on major forum websites to expand publicity.

2. Print media: You can place advertisements in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News or place a large number of DM single pages

3. Car carriers: buses, taxis Advertising information

4. Community poster posting: Tailor-made promotional posters will be set up for this New Year Shopping Festival to increase market attention and accumulate popularity for this New Year Shopping Festival.

5. Plan 4 for the Glider E-commerce New Year’s Goods Festival

1. Activity Projects

New Year’s Goods Expo, Group Buying Exhibition, and Online Shopping Cart

2. Purpose of the event

●To improve the environment and quality of citizens purchasing New Year goods and meet their one-stop shopping needs.

●Fully display Liuyang’s local specialties and promote the brand of Liuyang’s agricultural and sideline products.

●Concentrated display of famous and high-quality products from all over the country, while promoting corporate products and brands, while enriching the Liuyang New Year market.

●Inherit Chinese traditional customs and culture and stimulate economic consumption during the Spring Festival.

3. Organizational unit

Initiator: xxx

4. Exhibition time and location

Time: xx, xx, 20xx Until xx day (***8 days)

Venue: Tentative (you can book our square)

5. Exhibition description

The exhibition period is divided into three All-round display and promotion of corporate products:

On-site large-scale exhibition.

Time: xx, xx to xx, 20xx

Location: To be determined

Booth area: 3x10m

Activity content: Merchants set up exhibitions on site to promote their products and brands. At the same time, the organizing committee organized free distribution of luxury gifts; on-site Spring Festival couplets were written; and charity New Year goods donations and other activities , to attract popularity

Group buying alliance

Time: xx, xx to xx, 20xx

Format: Beautiful product catalog printed by xx daily , sent to all government agencies and enterprises across the city, and organized group purchases of products by administrative institutions and enterprises.

Requirements: Merchants on the product list adopt the principle of appropriate profit sharing to promote consumption.

Online Shopping Cart

Time: January 20xx

Form: Set up a new year purchase platform on xx.com, describe corporate products, and attract citizens to shop online .

6. Exhibition Scope

◆1. Sugar and wine: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

◆2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts , local products, agricultural products, etc.;

◆3. Daily necessities: household appliances, kitchen and sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, fireworks, Festival supplies, kitchen utensils, smart toys, etc.;

◆4. Gifts: various gift boxes, flower potted plants, paper-cut calligraphy and paintings, strange stones and jade, etc.;

◆5. Clothing: Bedding, clothing, shoes and hats, etc.;

◆6. Specialty products: honey, fried cakes, vegetarian dishes and other famous Liuyang products.

7. Publicity and promotion

In order to ensure the strong popularity of the exhibition, the organizing committee will choose various forms and channels to conduct planned exhibition reports:

1. Liuyang Daily: Make a brand list during the exhibition investment promotion period, which will last for 1 month Timely promotion of the exhibition, introducing the details of the event with pictures and texts.

2. Liuyang.com: For exhibitors, we will conduct centralized promotion on Liuyang.com and organize online group purchases. At the same time, we will expand the influence of the festival through special publicity, promotional information, new year goods flash sales and other activities.

3. Print and distribute 20,000 promotional color pages, activate 2 highway pillar advertisements, send 100,000 mobile phone text messages, and release 20 balloons on busy urban sections, and comprehensively disseminate in multiple forms and channels. Exhibition information.

4. Make a New Year’s group buying catalog and send it to administrative institutions, enterprises and other interested group buying units.

8. Supporting activities (please consult the organizing committee for details)

1. New Year’s flash sales: several varieties of products are launched every day, in the form of “flash sales”, through super preferential prices , attract customers.

2. Large-scale group buying: Make a catalog of new year goods and send it directly to administrative institutions and enterprises to promote group buying while promoting corporate products.

3. Get prizes every day: In order to attract popularity, many prizes are set up. For example: 100 people will receive free exquisite gifts every day during the exhibition. During the exhibition, customers will be organized to draw prizes to win cash.

4. Exhibition Arrangement Awards: Among the companies participating in the exhibition arrangement, the "Most Popular Award", "Best Sales Award" and other exhibition awards will be selected, and the organizing committee will provide certificates and medals.

5. Free Spring Festival couplets: Invite members of Liuyang Couplet Association to write Spring Festival couplets on site and give them to citizens who come to participate in the event for free.

6. Square theatrical performance: Invite Huagu Theater Troupe and band to perform live.

9. Investment Promotion Forms

(1) Title Sponsorship Category

1. Total sponsorship for the New Year Festival

This New Year Festival There will be one general sponsor, and the theme of the expo will be "xxxx" Liuyang City's first New Year's Festival and Group Buying Exhibition.

Funding: 100,000 yuan

Return:

(1) All event advertisements reflect the words "xxx" Liuyang City's First New Year Festival;

　(2). The two most eye-catching advertising spaces will be given priority at the opening ceremony;

(3). The leader or person in charge of the sponsoring party will be invited to speak at the opening ceremony of the New Year Festival;

(4) Liuyang Daily shall display the name of the sponsoring unit or product promotion in a prominent position in the New Year's Festival advertising page and news page no less than 10 times;

(5) Provided at the exhibition site Two designated booths. (area 3mx3m)

(6). Before xx, xx to xx, 20xx, ***4 pages of Liuyang Daily will be provided. The content can be determined by the sponsor. .

(7). The group buying directory displays the words "xxx" Liuyang City's First New Year Shopping Festival and Group Buying Exhibition, and reports a batch of layouts.

(8) The words "xxx" Liuyang City's first New Year Festival and Group Buying Exhibition are highlighted on the online shopping platform.

(9) The name of the sponsor should be reflected in outdoor, text message, balloon and other promotional advertisements.

2. Naming of theme event days

This New Year Festival sincerely invites all major industries and dealers of all types to actively participate, and implement naming of theme days. For example, "Tang Renshen" Food Day, in the form of "Jinhao" Grain and Oil Day.

Cost: 20,000 yuan

Return:

(1). Reflect the name and products of the sponsoring unit on the brand list before the New Year Festival.

(2) One page of Liuyang Daily worth 10,000 yuan was completed before the expo.

(3) Enjoy 2 designated standard booths and one on-site advertising space at the exhibition.

(4) The name and products of the co-organizers are reflected in the group purchase directory.

(5). The name and products of the co-organizer will be reflected on the online shopping platform.

(6). Determine a certain day during the exhibition as the event day for the sponsoring unit, carry out promotional activities in the square, and set up exhibitions on the podium.

(2) Production of group buying directory

In order to advocate group buying and promote corporate brands, 10,000 group buying directories are specially produced and distributed to administrative institutions, enterprises and group buying customers in the city.

Charging standards:

Cover 20,000 yuan (limited to 1 company), back cover 12,000 yuan (limited to 1 company), inner pages 8,000 yuan

Return:

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(1). Reflect the name and products of the co-organizers on the brand list before the New Year Festival.

(2) 1/2 page of Liuyang Daily, completed before the expo.

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(3) Enjoy 1 standard booth designated by the New Year Shopping Festival Organizing Committee. Standard booth (3mx3m)

(4) The name and products of the co-organizers are reflected in the group purchase list.

(5). The name and products of the co-organizers will be reflected on the online shopping platform.

(6) Participate in the selection of the most popular New Year products among consumers.

(3) On-site Exhibition Setup

This New Year’s Festival sincerely invites dealers from all industries and types to set up exhibitions on site.

Cost: 5,000 yuan

Return:

(1). Reflect the name and products of the co-organizers on the brand list before the New Year Festival.

(2). 1/4 of the Liuyang Daily page will be completed before the expo.

(3). Enjoy 1 standard booth designated by the New Year Festival Organizing Committee.

(4) The name and products of the co-organizers are reflected in the group purchase directory.

(5). The name and products of the co-organizer will be reflected on the online shopping platform.