520 activity drainage plan

In order to effectively ensure the quality level of the activity, we need to formulate an activity plan in advance. The activity plan can clarify a general direction for an activity. What issues need to be paid attention to when formulating an activity plan? Below is the 520 activity drainage plan (generally 6 articles) that I have collected and compiled for your reference. I hope it can help friends in need. 520 Activity Drainage Plan 1

1. Activity Theme

Time is silent - true love is eternal.

2. Event time

May 20, 20XX.

3. Activity location

Store and surrounding areas.

4. Theme Explanation

The theme highlights the jewelry store’s grand theme of online Valentine’s Day to send warm and romantic service wishes to customers.

5. Purpose of the event

Mainly focus on warm, romantic, carnival and game activities, in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation, and enhance customers' recognition of the company. Establish a strong brand for online Valentine's Day activities to influence the store. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: Welcome when you enter

The first 10 shoppers on the day of the activity will receive a diamond ring worth 688 yuan;

And during the activity There will be a limited sale of 100 colored gold rings priced at 68 yuan on the same day;

A rose will be given as a gift.

Specific activity plan 2: Table tennis sucking exhibition match

Theme: The secret of "attraction"

Awards: Attraction Award

Organization method: Four groups of lucky couples/families are randomly selected from all the people on site. Each group chooses one person to be responsible for sucking up the table tennis balls from one place to another with a straw, and one person to be responsible for holding a tray or a small basket. The winner is the couple/family that sucks the most ping pong balls for three minutes. This competition is divided into two rounds, with four groups in each round. The winner will receive an attractiveness award.

Reward mechanism: The winner will receive a piece of exquisite diamond jewelry awarded by the company.

Organization method: 4 couples or couples are randomly selected. The woman covers her head with a red hijab, and the man wears a bow tie. Anyone who peeks is considered a violation and will be disqualified the fastest. for the winner. This competition is divided into two rounds, with four pairs in each round, and the winner will receive the Tacit Lover Award.

Competition supervision: On-site customer registration or random drawing

Reward mechanism: The winner will receive a piece of exquisite diamond jewelry awarded by the company. 520 activity drainage plan 2

1. Activity details

Activity target: high-quality, high-income unmarried men and women.

Activity positioning: 520, Internet Valentine’s Day.

Activity theme: 520 - Online Valentine's Day, romantic hand in hand.

Number of applicants: 50 men and 50 women, ***100 people.

Activity time: 520 night. 18:30--20:30

Activity location: xx (xx Road, xx District)

Activity purpose: to exaggerate the 520 atmosphere, promote the sales of the company's products during Valentine's Day, and enhance Brand affinity.

2. Implementation Plan

1. This activity focuses on mid- and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant, warm, and reflect elegance, taste, and standards. , the atmosphere created by the on-site host (professionals are recommended) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, giving them ample opportunities to show themselves, increase their attractiveness, and achieve the original purpose of participating in this event.

2. The personnel are required to have a college degree or above and a male and female couple with a salary of xx-3,000 yuan or more.

3. The advertising design needs to be novel and visually refreshing (it is recommended to use the ideas of professionals). In terms of publicity, it should reflect the serious and responsible attitude of this activity, improve the company's trust, and show that it is in line with others. What makes this type of activity different.

4. After the event, the customer service staff will conduct a telephone return visit to reflect the company's sense of responsibility and service. They will collect relevant questions raised by the applicants and lay the foundation for the weekend dinner plan.

5. Office staff are responsible for the registration matters and information management of applicants.

6. In order to ensure the authenticity of the information and reduce the intensity of the company’s review, applicants for this activity must use their work unit as the main carrier.

7. The customer service staff will verify the reliability of the applicant’s identity through the applicant’s work unit in a covert manner, but must ensure that the applicant’s privacy is not leaked.

8. Promote publicity through newspapers, posters and other media to arouse people’s awareness.

9. The qualifications of all personnel in this activity are reserved for the operation of later activities.

3. Activity content

1. Hundred-person needle-threading competition

Find your own partner, and the requirement is which pair can thread the needle within the specified time. Whoever has the most will win the final victory. You can win a pair of diamond rings as a grand prize on site. This link is based on the activities held by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and skill of the Weaver Girl. The original name was "Seven-hole needle with colorful threads". You can see the tacit understanding of cooperation between couples and the ingenuity of girls. Since it is a traditional Chinese Valentine's Day, there should be elements of traditional Chinese culture included. This point can reflect the wisdom and skill of Chinese women.

2. Game interaction

Talent show (can be plot performance, singing or other talents)

The requirement for plot performance is to perform a modern version An ancient love story (finding your own partner). Based on the love story of the Cowherd and the Weaver Girl. Those who participated in the performance will receive souvenirs.

Venue layout

Taking into account the venue environment of Bund Fashion, we do not make too many extras and only use them on site.

Lighting: Hang a small light source in the paper crane garland. Because the venue itself is relatively dim, two spotlights are needed for stage effects.

Use ribbons, paper cranes, flowers, and candles as simple decorations, and use lights to create effects.

Colorful ribbons: Use colorful ribbons to tie a flower ball on the ceiling and stretch out four frames. Hang colorful strips, paper cranes, and flower petals on the rack.

Paper cranes: Make two garlands under the flower ball and hang paper cranes.

Flowers: Place lilies and orchids in prominent locations on the venue.

Candles: Place one candle on each table. Set off a romantic atmosphere.

Equipment required for the event

Number plate (designed in the shape of a heart), TV, DVD (VCD), microphone, stereo, special love song disc, recent pop music, wire, Lamps, origami, candles, hosts, staff, needles and threads (for safety reasons it is best to order them without needle tails, which should be larger and the threads should be thicker accordingly. The threads should be made of at least three or four colors. Each pair One meter is enough), souvenirs.

Slogan

520, Romantic Internet Valentine’s Day.

For the memory of forgetfulness, use actions to remember the immortal legend.

520 activity drainage plan 3

1. Background analysis

May 20, the abbreviation "520", the homophonic meaning of "I love you".

As the first day with a hype gimmick after the May Day promotion, we plan to use the 520 concept to deeply tap the market potential that has not been tapped by the May Day activity, and provide sales terminals that are fighting in the fierce competition this year. A helping hand. At the same time, it avoids the promotion peak of competing products and serves as a link and smooth connection between the May Day promotion and the summer promotion.

Double Tiger 520 - for the theme promotion of Love Home, 200 selected stores across the country have been selected to implement this activity. This activity is supplemented by promotion, through media and terminal publicity, to enhance the brand image and make up for 5 ? 1. Brand damage caused by price war.

2. Activity theme

This year’s 520·Which bed will you sleep on?

——Shuanghu Furniture Brands 20xx Love Theme Promotion

3. Theme Hype

This year’s 520·Which Bed Do You Sleep Theme Hype Promotion Table

Stage 1 Stage 2 Stage 3 Stage 4

Time 5.105.13—5.165.16—5.205.20—

Project online and Questions are raised offline to arouse public opinion on hot topics and hyped issues, leading the issue in a positive direction to the Double Tiger bed, telling the functions of the Double Tiger bed, its benefits for sleep, etc. to guide discussion on this year's 520. Did you sleep on the Double Tiger bed?

IV. Activity Time

20xx.5.17-5.20

V. Activity Content

Public Relations Project Operation Method Activity Content Remarks

This event of "xx Reality Show" only uses posters, exhibition stands and information desks. Interested customers will be given group purchase tickets. After taking photos at the event, they can scan the QR code to participate in the ipadmini lottery and win Admission ticket, (this event needs to be set up in an area with a large flow of people in the city, and it is recommended to be in a bustling urban area)

Prizes: First prize: ipadmini1

Second prize: ipodnano5 Taiwan

Third prize: 10 instant cameras. This project can be promoted starting on May 12th

"Long-length luxury cars escort love". During the event, you can purchase any Shuanghu After filling in your personal information, wedding date, location, etc. after the product, you can participate in the lottery of Hummer as a wedding car. The winner can use a Shuanghu Hummer with the date of use.

"It's 520 this year, which one will you sleep on?" Bed" Viral Video Company shoots micro videos and love manual four-frame comics to promote the project on the Internet. The company directly promotes this project.

《Your Big Bed》

1. We recommend you to buy a double tiger bed and enjoy a happy life;

2. Are you satisfied with your current bed? Not satisfied? Then come and design a bed that you like;

3. Participate in the "Your Big Bed" design competition and have the opportunity to receive a set of your own designed big bed from Shuanghu Furniture. ;

In-store group purchase project Shuanghu 520 is a value-preserving product. During the event, if you purchase Shuanghu furniture products, the full price will be paid, that is, from the date of payment to the date of installation (December 20xx 30 days), you can enjoy a 1‰ daily interest rate cashback on the full payment.

This group buying project can be held from May 17th to 20th. Customers with group buying tickets can enjoy the group buying price. Customers without tickets can purchase at the normal price

Buy a large bed and get premium wedding home textiles. During the event, you can get a set of high-quality wedding home textiles by purchasing regular-priced queen-sized beds and mattresses;

(Home textile products are purchased by specialty stores themselves)

Buyers of furniture will get free home appliances during the event Purchase a regular-priced product for RMB 8,000 or more and get a juicer for free

During the event, purchase regular-priced products for RMB 12,000 or more and get a microwave oven for free

Purchase regular-priced products for RMB 18,000 or more during the event. Get a fully automatic washing machine for every 1 yuan you spend

During the event, you will get a hanging air conditioner when you purchase regular-priced products for 28,000 yuan or more

The whole city shows love and anyone who purchases Shuanghu products in the store during the event Consumers will have the opportunity to enjoy urban outdoor billboards or bus stop signs and other billboards for 3 days. It can be used to express love to your loved one, propose marriage, etc. If there are a large number of participants, this activity may be conducted in the form of a lottery. Qualified specialty stores can participate in this activity. They need to provide 1 or 2 urban areas. The cost of screen replacement will be borne by the specialty store

Activity gimmicks

1. Say you loudly Aiying iPad gift

2. Go to Shuanghu to use an extended Hummer as a wedding car 3. Buy furniture and give home appliances and get it all in one place

6. Event products

The products of this event all use the May Day promotional products

7. Terminal activity execution nodes

Time matters

5.6 The market center issues an activity plan

5.6 Issue material templates for company promotional activities.

5.8 Each branch will hold a project communication meeting: understand, be familiar with, and master the significance and implementation points of this event, deeply understand the spirit and content of the plan, and make relevant work arrangements and promote the event plan to the event store. .

5.10 Finalize promotional materials for each district.

5.10-5.12 Production of promotional materials for each specialty store

5.12 ??peripheral publicity implementation.

Activities will be carried out from 5.17 to 5.20.

5.30 Activity evaluation submission.

(The company will conduct spot checks on the execution of store activities on May 9th. If this activity node is not implemented or is not implemented in place, the branch will be punished)

8. Event organization

Functional leader of the working group

Commander-in-chief

1. Responsible for the decision-making of this event

2. Responsible Appointment and work allocation of the working group

3. Responsible for government coordination

Public relations group

1. Responsible for the approval of event procedures

2. Responsible for the implementation and approval of event venues

3. Responsible for the approval of floats, arches, floats, and x teams

4. Responsible for event follow-up

Publicity Team

1. Arrange the advertising cycle according to the advertising schedule

2. Produce advertising materials according to the advertising design template

3. Supervise the release of advertising and implementation

4. Organizational arrangements for temporary promotion personnel and waist drum team personnel

Product group

1. Responsible for the implementation of promotional products

2. Responsible for the statistics of slow-selling products, as this special sale item

Sales team

1. Responsible for the pricing of event products

2. Responsible for this event Publicity and implementation of details

3. Responsible for order statistics and tracking

9. Material list

10. Store atmosphere layout 520 activity drainage plan 4

1. Activity background

May 20th, Internet Valentine’s Day is a love festival in the information age, scheduled for May 20th and May 21st every year. The festival originated from the close connection between "520" and "Internet Lover" in singer Fan Xiaoxuan's "Digital Love", which is compared to "I love you", and the musician Wu Yulong's online song. Later, "521" was gradually given the meaning of "I do, I love you" by couples. "Internet Valentine's Day" is also known as "Auspicious Wedding Day", "Confession Day", "Coquettish Day" and "Courtship Day".

In this youthful, spiritual and implicit festival, "520 (521) 1314 I love you (I will) for the rest of my life" is its classic digital quotation, Wu Yulong's "Internet Lover" A holiday staple. In these two days, people boldly say (show) love through (mobile phones, PC traditional) Internet (using VX, QQ, Weibo, forums, etc. as platforms) or mobile phone text messages, and even send gifts (red envelopes) to express love and go on blind dates to find love. There are even countless couples getting together to register for marriage and hold grand wedding banquets. Many businesses are also taking advantage of the situation to carry out group purchases, discounts and other promotional activities, setting off a wave of holiday craze both online and offline. With the increasing number of festival participants, 520 and 521 "Internet Valentine's Day", "Confession Day" and "Coquettish Day" have become popular reports in various media (newspapers, TV, Internet, etc.).

2. Activity theme

"Xinyu Xingwang" uses the romantic star to make a sincere wish to continue the fate of the previous life with him (her).

3. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event;

4. Event Time

May 10-May 20

5. Event Location

XX Jewelry North China The selling points of the district

6. Organizer

XX Jewelry Co., Ltd.

7. Event details

Divided into three parts:

1. Dedicated to lovers who can spend Valentine’s Day to the fullest;

2. Dedicated to lovers who cannot spend Valentine’s Day to the fullest;

3. Dedicated to single nobles.

The details are as follows:

1. Dedicated to lovers who can spend Valentine’s Day perfectly

Compose a romantic song with him (her) Poems, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life. .

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and he (her), The unchanging true feelings and eternal expectations are just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the incarnation of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when the colorful discs come in pairs, let us temporarily put down our burdens, We have a date with the shooting star, and I believe it will fly with our wishes to the place where our dreams come true.

Recommended: "Angel's Kiss"

Activity Highlight 1

"Heart Words and Star Wishes"

To your ( She) made a sincere vow to let the shooting stars carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true.

(Purpose: Create a romantic atmosphere for lovers, let them feel the difference of XX jewelry.)

Props preparation: meteorite, placed in a delicate glass box , represents one hundredth, one thousandth, one ten thousandth, one hundred millionth of the eternal love of the shooting star.

Activity Highlight 2

"Recruitment for Declarations of True Love"

Participants fill in your declaration to him or her in the card we specially made for you On May X, we will select the most creative declaration, the most touching declaration, and the most romantic declaration. Be sure to leave your contact information for him/her! We will help you convey your deep feelings to your him/her. (Purpose: To create a space and venue for lovers to vent their feelings. On the other hand, it can also increase the brand’s visibility and reputation.) 520 activity drainage plan 5

1. Foreword

A flower shop is a beautiful and elegant place, and floral art is the soul of the shop. Beautiful flowers convey people’s colorful emotions.

Fortunately, our flower shop has also become an important part of weaving this beautiful city! Here, we work hard and struggle just for the fragrant garden, people's bright smiles, and a bright future!

Valentine’s Day is approaching. This romantic, emotional and charming day is a day that our flower shop creates floral miracles every year, and it makes us full of expectations.

2. Target strategy

1. Overall goal:

In the Sansanmen Valentine’s Day event, achieve the success of the event and recruit more customers for the flower shop. More customers, win more people’s support and love, and ultimately achieve benefits.

2. Specific goals

During the event, strive for a three-day turnover of more than 20,000 yuan per day, order no less than xx flowers every day, and send flowers a lot of times every day At xx times. The total number of scattered flowers is xx.

3. Purpose of the event

With the improvement of people's living standards, people's various needs for the service industry are constantly developing. As it caters to market demand, the flower delivery market has huge consumption potential. Although the current consumers are not obvious, with the creation of the company's brand, the improvement of credibility and various publicity effects will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and operation model and creating our own brand. Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

4. Activities Objects

Our flower activity is mainly aimed at people aged 16-30. These young people who are xx have a mentality of seeking novelty and novelty, which will lead to A boom in consumption of this consumer product.

5. Activity theme

"Flower invites you to spend Valentine's Day together"

6. Activity method

(1 ) Determine partners

For this event, we can find companies that provide us with bouquet decorations and flower care products to cooperate and strive to obtain sponsorship from their companies.

(2) Promotional methods

1. Flower reservation activity---door-to-door flower delivery project

2. Valentine's Day theme flower exhibition activity

3. Valentine’s Day flower bouquet promotion event

4. Valentine’s Day flower arrangement special event

5. Small supplies related to flower arrangements

7. Event time and location

(1) Event time

This event will last for three days, namely May 19th, 20th and 21st.

(2) Activity location

The location of our flower shop activity this time is at the entrance of our flower shop and nearby universities, cinemas, large entertainment venues, squares, gardens, etc. A place where lovers will go together while waiting for Valentine's Day.

8. Advertising cooperation methods

1. Large display boards

2. Flyers

3. Signage design, flower shop decoration and layout

4. Website promotion

9. Early preparation

(1) Personnel arrangement

1. Recruit xx temporary people before the event date Workers (xx female, xx male) are responsible for delivery, customer service, bouquet decoration, publicity and selling loose flowers. Delivery personnel are required to be familiar with the local environment so that flowers will not be lost or misplaced. Late delivery of flowers, etc.

8 delivery personnel are needed (our store originally had xx delivery personnel and xx male temporary workers);

xx personnel are needed to answer phone calls and online orders (our store originally had xx delivery personnel and xx male temporary workers) ) xx customer service staff, xx female temporary workers);

xx bouquet decoration staff (our original xx bouquet decoration staff, xx female temporary workers);

xx bouquet decoration staff Door-to-door publicity, xx street publicity personnel (xx temporary workers, xx women, xx men, women will publicize at the door, and men will go nearby as an excuse to publicize);

Arrange xx people to sell loose flowers to nearby Universities, movie theaters, entrances to large entertainment venues, squares, gardens, and other places where Valentine's Day lovers will go together (our store originally had 1 salesperson, and xx were female temporary workers. The salesperson will give some advice to these 13 temporary workers. (Additional training);

In addition to the necessary requirements for temporary workers sent out, other temporary workers can hire some college students working part-time nearby. The cost of college students working part-time is relatively low, and hiring them can reduce costs.

(2) Material preparations

Carry out various advertising and publicity activities before the event, distribute leaflets and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely Receive various reservation bouquets and online orders, and prepare to replenish sufficient supply for large-scale flower delivery and flower selling activities at the event, and package items provided by partners as small gifts for the event.

10. Mid-term operations

During the event, consumers who spend 99 yuan or more in our store can get our store’s VIP card. Regardless of new or old customers, all VIP customers can receive only one gift with their VIP card. If customers have any doubts about this event, the sales staff should explain in detail. The final interpretation of this event rests with our store.

11. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and solve the customer's problems with our flower shop. If you are dissatisfied with the event, then xx places will be randomly selected to give out our store’s elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop Store sales rate increased by one level.

12. Cost budget

Temporary labor costs: xx people, the average xx daily salary per person is xx yuan

Store decoration: replace some old Old jewelry, a red carpet from the store entrance to the inside, the store decoration is more prominent than the adjacent store, attracting the desire of passers-by. About xx yuan

Advertising expenses: xx yuan for a banner, xx leaflets for about xx yuan, rent about 5 large display boards in the attachment area for one month, each one costs about 8,000 yuan per month

Project cost

Temporary labor cost xx yuan

In-store decoration cost xx yuan

Advertising cost xx yuan

Total xx yuan

13. Accident prevention

1. In order to avoid late delivery of flowers, we will notify the flower delivery person to arrive at the destination 5-15 minutes in advance .

2. If there is intervention from government departments, we will carry out reasonable coordination and actively cooperate with the government's work.

3. When encountering customer complaints, we will communicate with the customer in the most appropriate way, apologize to them immediately, and take appropriate measures to resolve the customer’s dissatisfaction

14. Effect Estimation

1. Form a whole system with complete facilities, perfection, meeting customer needs, adequate publicity, and home service.

2. Increase the public’s awareness of Flower Flower Shop and leave a deep impression on the public, just like melatonin comes to mind when it comes to gift-giving, making consumers the first thing they think of when it comes to sending flowers. It is our Flower Flower Shop; thus we have more loyal and stable customers.