Program planning book

The planning book is a written book of goal planning and a street lamp to achieve the goal. Writing a planning book is to use existing knowledge, develop imagination and achieve the goal at the fastest speed under the realistic situation of existing resources. The following is the program plan book I compiled for you. I hope it will help you.

Program plan book 1 Activity significance: In order to enrich campus cultural life, create a good campus cultural atmosphere, show the youthful, enthusiastic and energetic style of our students, expand their comprehensive quality and ability, and pay attention to the broadcasting and hosting business of our school, the Wine Institute is specially held? The third session? Gold microphone? Cup campus radio program, host the National People's Congress? .

Purpose of the activity: to enrich after-school life, exercise communicative response ability and select excellent hosts.

Campaign slogan: I host my program.

Target audience: all undergraduates and junior college students of Northwest A&F University.

I. Organizer: * * Committee of Northwest A&F University of the Communist Youth League

Organizer: Youth League Committee and Student Union of Northwest A&F University Wine College.

2. 1. Time of preliminary competition: determined by each department.

The learning departments of all departments organize themselves and carefully select excellent hosts. Requirements: Mandarin standard, articulate, quick on-the-spot response, and individual hosting style. Each department finally recommended 1-2 contestants, and submitted the details of the contestants to the wine institute office (the first floor of the Youth League Committee Building) from 4: 00 to 6: 00 pm on April 9.

2. rematch

Time: April 16 at 6:30 pm.

Venue: Lecture Hall, 2nd floor, Building 7

Judges: the president of the student union of the school and various departments or the deputy secretary of the Communist Youth League Working Committee, a member of the broadcasting group of the school radio station.

Semi-final process:

1, decoration site. The staff prepares the necessary items, and the etiquette team and the discipline inspection department maintain the order of the venue.

2. Competition process: ① The host announces the start of the competition and introduces the guests and judges; (2) players enter the stadium and introduce themselves; ③ Competition content:

(1) basic skills test? The recitation will divide the contestants into groups of four and draw lots to decide. Each group will recite an article or a poem together with background music.

(2) Personality Hosting Show Each contestant simulates hosting or reorganizing a column according to his own specialty, and the content can be tourism, news, conversation, rule of law, etc. (bring your own tape or hard disk)

(3) During the entertainment time, two small programs, songs or dances, are connected in series to ease the tense atmosphere of the competition. The scorekeeper calculates and checks the scores.

(4) The host announced the results of the competition and selected thirteen players from the crowd to participate in the final of the host contest.

⑤ After the semi-final, the personnel leave the venue and the staff tidy up the venue.

3. Finals

Time: 7:30 pm on April 25th.

Venue: Xiushan Student Activity Center

Participants: Twelve hosts selected after the rematch, each with about 100 friends and relatives.

Judges: counselors or teachers who manage student work in schools and departments; Teachers with rich experience in speaking and hosting; The director of the school radio station and the head of the broadcasting host group.

Process: 1. The study minister of the participating department leads the relatives and friends group to arrive at the activity site in advance, and the staff leads them into the fixed seats, and the relatives and friends group can print slogans;

2. Competition: The host announced the official start of the finals and introduced the judges;

Final process:

( 1)? First impression, big competition? That is, 12 contestants come on stage to introduce themselves in numerical order (including their own talent show, which lasts no more than 5 minutes).

(2)? Professional test? That is, players draw lots in sequence (including six news and six entertainment). If the news is drawn, the host will broadcast a 30-second news (once), and then the players will repeat the news; For entertainment, listen to a piece of music and introduce the songs. Completed within 30 seconds, overtime deduction.

(3)? High-level showdown That is, 12 players pair up and choose the program they want to perform from the following three items. First, give three irrelevant words and make up a meaningful sentence by yourself; Two, ask and answer each other, the question shall not exceed ten words, and the answer shall not exceed three words; Third, imitate each other. Players in pairs imitate each other.

(4)? A loving family? All the contestants perform entertainment together. The scorekeeper checks the scores.

3. Comments by guests or judges

4, the host announced the winners and awarded prizes.

The final is over. When the personnel leave the site, the staff will clean up the site.

Project plan 2 1, purpose and significance

? XX home project? Up to now, it has received enthusiastic support from the majority of owners, and more than 600 customers have become the owners of XX homes. The success of XX home project brand benefits from the self-dissemination of brand value and the word-of-mouth dissemination of project value.

Before the opening of XX Home, a customer association will be held to provide a platform for new and old customers to understand the progress of project development, experience happy and healthy community culture and exchange common concerns. Through this platform, the new home project can fully display the charm of the project, make old customers feel a sense of belonging, enhance their pride, and consciously or unconsciously spread the value of the project; Enhance the purchasing confidence of prospective customers, and ultimately promote the increase of sales.

Second, the time and place

Time: xx, xx, XX 18: 30? half past ten in the evening

Address: XX Jiayuan Fengqing Street

Third, the scale of activities.

1 XX households with about 600 owners.

Part II Intentional Customers

3 leaders, guests and staff

Four. Activity summary

The whole party is divided into four parts: self-help tour activities, song and dance performances, lottery and interaction. These four parts are intertwined to create community culture, transmit project information, strengthen information dissemination density and deepen customers' understanding of the project.

1, self-help park activities

The main purpose of arranging garden activities is to let the owners entertain themselves freely in a relaxed and pleasant environment, to narrow the distance between the owners, intended customers and developers, and to let everyone experience relaxed, lively and diverse leisure feelings. In relaxed and comfortable activities, a small success can make people smile contentedly. This kind of atmosphere is exactly what community culture needs, and it is also easy to move people.

Interesting garden activities are conducive to creating a happy activity scene, especially for owners who participate with their families, providing them with a platform to enjoy family happiness, making it easier for owners to have a strong sense of identity with the project value and be willing to spread the project value.

Self-help park activities are activities that customers can freely participate in, so the activities are all suitable for all ages with moderate difficulty, such as blindfolding, blowing balloons, voting in Fei Biao and other projects, and those who pass the customs smoothly will be rewarded.

2. Song and dance performances and interactive programs

Song and dance performances are easy to gather popularity and are the concentration area of the whole activity. The owner is easy to accept the project information and introduce the project with elegant and wonderful cultural performances.

Setting up song and dance performances and interactive programs can not only adjust the atmosphere of the whole activity site, but also make people relax themselves in a lively and tense environment and devote themselves wholeheartedly to the activity in the process of relaxation.

At this stage of performance, the programs of young actors will be given priority to, making the party lively, harmonious and more friendly. During the activity, one or two owners and their families will be specially invited to perform on stage, so that the owners can participate in our activities as owners.

Step 3 draw a lottery

This link is interspersed in the performance. The lottery and song and dance performances are interspersed, which can better mobilize the atmosphere and improve the effect of the activities.

In order to let the owners who participate in the activities cooperate with the activities from beginning to end, actively participate in the activities, and at the same time reflect the developer's concern for customers and return the sincerity of the owners, the lottery link is specially set up. The establishment of the lottery link can make participants pay more attention to our future activities and our projects, which is more conducive to the spread of project value.

Award setting: 1 grand prize, worth about 3000 yuan;

First prize 1 prize value about 1000 yuan;

Second prize 10, each prize is worth about 500 yuan;

There are 30 third prizes, each worth about 200 yuan.

* * * is about 15000 yuan.

4. Communication and interaction

After all participating customers sign in, they will distribute project information together with food, and the property consultant will guide customers to enter the venue for entertainment. In these processes, property consultants can not only convey project information in a relaxed and pleasant atmosphere, but also let customers know the progress of the project, and collect information inadvertently sent by customers in communication with customers.

In the process of singing and dancing performances, garden activities and prize cashing, some project information is also interspersed to strengthen customers' memory and consolidate the effect of information transmission, so that the project information can be transmitted to customers intensively.

Verb (abbreviation of verb) activity flow

Functional division of intransitive verb field

Check-in area:

1. Customers should report to the venue with their tickets. After the customer reports, the lottery tickets issued together with the lottery tickets are put into the lottery box.

2. The property consultant guides customers to enter the site and introduces the project.

3. Take care of customers' belongings, such as handbags and food.

Food distribution area:

1. All the food is packed and prepared in advance, and the house property information is also included. During the distribution process, the number of food distributed is counted.

2. Be responsible for distributing food and drinks to the customers attending the meeting, and the customers will implement them. Food stamps? I see.

Visit the park:

1, set up eight or ten garden spots for participants to entertain themselves. The activities in each park are organized by the person in charge.

2. Those who pass the activity (or the winners) will be issued with exchange vouchers by the staff, and the customers will be instructed to exchange prizes at designated places.

Performance areas:

1, entertainment performance.

2. Prize display: Set up a special area in the corner of the stage to display prizes to attract people's enthusiasm for participation.

3. Lucky draw. This link is interspersed in entertainment programs.

Exchange area:

1. Cash the prize coupons issued by the garden activities and register them.

2. Cash the prizes from the lucky draw.

Seven. work arrangement

(1) preliminary preparation

The preparatory work was basically completed before May 18, and all the work was combed and adjusted from May 18 to May 20.

Detailed implementation plan of 1. activity. 2. Personnel arrangement. 3. Docking with professional performance companies. 4. Material preparation. 5. Activity site layout. 6. Stage layout. 7. Customer invitation. 8. Material procurement. Procurement of food, gifts and prizes.

1, safely in place; 2. Layout of parking lot; 3. Customer registration; 4. Food distribution; 5. Garden activities; 6. Song and dance performances; 7. sweepstakes; 8. Gifts and prizes.

(3) Late follow-up.

1. Count the remaining materials, register the reusable materials and put them in the warehouse.

2. Effect analysis report. The planning department analyzes these activities and submits a report to the developer.

3. Customer tracking. Property consultants will follow up with customers who are interested in the project during the event.

Eight. active material

Sign-in area: 600 tickets, sign-in desks and chairs, lottery boxes, tablecloths, registration cards, activity billboards, activity flow charts, parking signs, warning lines, flower baskets, arches, etc.

Stage area: tables and chairs, prize-winning bulletin boards, lottery process, lottery description, prize-winning process, prize-winning description, prize display stage, lighting, sound, background, programs and related props.

Garden: signs, game boards, redemption instructions, redemption points, related props, food distribution, redemption area: food, prizes, desks, food distribution instructions, redemption process.

Note: The information underlined and italicized above is provided by professional public relations companies.

Nine. cost budgeting

Notes on project quantity, unit price and amount

600 vouchers and cards (including lottery tickets, food vouchers and game vouchers)+envelopes 2000+5000.

On-site decoration atmosphere building, air arch, flower basket, corsage, warning rope 5000

There are 2 registration cards, activity notice bulletin board, activity flow chart, award-winning bulletin board, lottery process, lottery notice, redemption process, 2 redemption notices, garden signs and 8,000 game notice cards, each of which is reported separately.

The audience seating, stage, lighting, sound, background and programs of stage programs are provided by 50,000 professional companies.

Small gifts and related props in the stage area 5000

Props related to garden activities 10000

Grand prize and first, second and third prizes 15000.

Garden Award 18000

Catering 550 40 22000

Media reporter 2000

Other 5000

Total:145,000 yuan

Note: The above expenses are preliminary budgets, which are subject to actual expenditures.

Program planning book three. Plan overview

1, program name:

2. Program section: Hotan Treasure (Product Guide), Traveler's Story, DuDu? Walk the world

3. Planned duration: 1 hour

4. Listening platform: Hotan Radio Station _ _ _ _ _ FM.

5. Broadcast time: _ _ _ _ _ _

Second, the column creativity:

1, Hotan treasure hunt

Hotan is a region rich in tourism (products) resources. Promote Hotan and let more people know Hotan. Turning the tourism (property) resources in Hotan area into wealth to a greater extent is the starting point of this column. At the same time, we also welcome friends from all over the country who want to promote their tourism industry (products) in Hotan area to provide program clues. Traveling in Hotan and Guangzhou? This column not only publicizes Hotan local tourism (product) resources; It also includes the promotion of tourism resources in other areas outside Hotan.

By running this program well, we can better guide the audience's tourism consumption and cater to the growing tourism boom.

2. The story of the traveler

Introduce characters to better interact with the audience and create a cultural atmosphere for the column.

3、? DuDu? Walk the world

Increase the interest of the column, broaden the audience's horizons and improve the listening rate of the column.

Third, the purpose of the column:

Fully display Hotan tourism resources and property resources, focus on developing Hotan tourism economy, and build a harmonious and healthy tourism (property) consumption trend; Tour guide and Tian? Go out and bring it in? Promote the contact and cooperation between Hotan area and the outside world.

Fourth, column positioning: mainly to say.

Fifth, column style: cheerful and relaxed; Rich in knowledge and strong interest; Emphasize interaction with the audience.

Six, broadcast content:

1, Hotan treasure hunt

Introducing the topic through a joke (or a legend or popular saying) of the host, the two hosts, male and female, began to introduce a tourist attraction (or a product resource) in the form of dialogue;

Introduce the recording of the person in charge (factory director, manager, etc.) appropriately. ) of the relevant departments of the tourist attractions (or product resources), to guide the audience to understand and know the discussion object;

Listeners can call the hotline or send text messages to express their recent views;

Finally, the host thinks and makes a summary.

The program can invite experts as guests. During the program, program slogans and advertisements related to tourism resources can be interspersed.

2. The story of the traveler

Main contents: let people who walk out of Hotan tell the story outside; People who come to Hotan can also talk about their impressions of Hotan area.

You can do various special topics according to the situation, such as college students admitted from other places in Hotan area, people who go out to work in Hotan area, cadres who come to Hotan to help Xinjiang, people who come to Hotan to exercise, volunteers and so on.

Audience participation methods: letter collection, hotline introduction, guest interview, SMS notification, etc.

Requirements: Give priority to telling the scenery and increase the content of telling feelings.

3、? Dudu walks the world? (about 10 minutes)

? DuDu? The voice can be obtained by the voice of the male host of the two hosts through certain technical processing, which is cute but not vulgar, similar to the cartoon children's voice and cannot be exaggerated.

With what? DuDu? As the protagonist, by? It? Introduce the magical, famous scenic spots and anecdotes around the world. The requirements are short and pithy, exquisite and peculiar.

The content of the program can be obtained through the Internet and newspaper clippings.

Seven, broadcast mode:

Recording and broadcasting combined with live broadcast. The explanation of scenic spots and products can be recorded and broadcast, and the audience's participation can be broadcast live.

Eight, procedural requirements:

1. Moderator: Two directors, a man and a woman, have some travel experience.

2. Guests: You can invite experts and full-time workers from tourism bureaus, developers, manufacturers, vendors, a property research institute and other related units, or you can invite leading actors who are experienced in the topics discussed in the program.

Nine, program production:

In the preparation stage of the program, collect information around the characteristics, value, development and sales of tourism resources (or products), visit (use) experience, make full use of network resources, and draw up a copy in advance; Contact relevant units and listeners, record interviews and arrange them into the program.

The program can be supported by tourism bureau, regional economic commission and other units, and they will provide relevant introductions of tourism resources.

If you encounter difficulties in introducing scientific knowledge, you can contact relevant scientific research units.

Regularly carry out audience essay-writing activities and arrange audience to sign up for group tourism activities.

According to the actual situation in Hotan, contact the production department in news topic for proper implementation? The story of the traveler? Theme planning.

X. Plan slogan:

(1) Title: (TBD)

(2) The prefix of Hotan Treasure:? Singing a rooster is white all over the world, and Wanfang music is played in the north and south of the Yangtze River, and Hotan is the most beautiful.

(3) Traveler's stories: Laugh at travel stories and make friends all over the world? Listen to the voice of the traveler

(3)? DuDu? To the top of the world: Take a walk east, south, north and west. Is there anything strange? -Hot! Fun! All in? DuDu? Go to the world!

XI. Program Promotion and Advertising Sources

1, which should be publicized in our station, TV station, radio and television newspaper and other media in advance;

2. When the conditions are ripe, make A according to the theme of the essay, encourage the audience to participate, obtain the source of the program, and expand the popularity of the program.

3. Hold audience friendship meetings and group travel activities in a timely manner to strengthen contact and communication with the audience.

4, contact tourist attractions, property investment sponsorship, advertising. (Charge price to be determined)

Twelve. Planned goal

Strive for brand-name programs to become the best source for listeners to obtain tourism and product information;

It has become an important platform for communicating external information with the audience.

Thirteen. comment

1. It is suggested that the female host of this program be fixed and the male host be flexible.

2. Because the work intensity of this program is relatively high (it needs a lot of preparation work and interviews, etc. ), it is suggested that the host of this program should have an appropriate product bonus.

3. It is suggested to set up relevant Uyghur programs, which can be translated into Uyghur according to Chinese scripts.

As this program is connected to the audience hotline, it is suggested to set up a director.

5. In the choice of the host, it is suggested that the host with cheerful and humorous style should be responsible.

6. It is suggested to give appropriate points to the reporters who participated in the interview of this program.

I recommend it carefully.