How about promoting the second-class e-commerce SMS?

Many bosses who have just started to do secondary e-commerce will encounter various problems, such as how to choose products, how to choose platforms, how to improve the signing rate, how to reduce advertising costs and so on. These problems have been bothering everyone.

First, communicate more and understand the market situation. Short-term explosions made by second-class e-commerce companies should consider the choice of products from the popular products in the current market and customer needs, rather than simply testing the market because it is convenient and cheap to get goods.

Second, don't put eggs in one basket. In the early stage of testing products, you should test products more and make a good budget. If there is no trend in the number of products within the specified budget, you can consider whether this product is worth trying. If it's not worth it, we should put more resources into products with more potential.

Third, understand the distribution mechanism of information flow platform. Understanding the traffic distribution mechanism is the basis of doing a good job of single channel. Different places have different traffic sizes and trigger mechanisms. For a single channel, understanding its traffic distribution mechanism can help us to do this channel well. There are two important indicators in the traffic distribution mechanism, the first is quality, and the second is brand.

Fourth, fully prepare and seize the opportunity of testing products in the early stage. If it is found that the test results are not ideal, it is even a loss. At this time, don't retreat directly, but analyze the reasons for the unsatisfactory effect, and then consider whether to continue spending or stop spending according to the reasons. If you have confidence in your products, have a good grasp of market conditions and know your ability to take risks, then try as much as possible within your ability.