The latest World Telecommunications Day 2022 promotional activity plan

Do you plan to hold any promotional activities on World Telecommunications Day? Have you prepared a plan? The following is the "Latest World Telecommunications Day Promotional Activity Plan for 2022" compiled by me for your reference only. You are welcome to read it. The latest World Telecommunications Day 2022 promotional activity plan (1)

Activity theme

Try colorful services and communicate from the heart.

Event strategy

1. Global Brand Exhibition

All brands are displayed and introduced in a unified form, and the visual design is serialized and themed. Be clear and have outstanding advantages (the content may include current preferential measures) and use "jingle" to make a series of themed displays. Live demonstration and trial of colorful data services.

2. The current numerous tariff packages in the "Personalized Catering Consulting Service Area", coupled with various temporary discounts, all make consumers, especially potential consumers, confused and difficult to choose. This service area Package selection consultation and reference can be provided according to consumers' different age groups and different consumption needs. The potential significance of this service area is also:

　(1) Reflect the personalized services of City A Mobile Company;

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(2) Suggestions prompt customers to make purchases

3.5.17 true gifts (locking in 20,000 potential users)

a. Anyone who has a "5.17" birthday signs a contract with Global Communication The user gives a certain amount of phone calls or other gifts to express the gratitude of City A Mobile Company for its customer support.

b. All GSM subscribers or new account users who have signed up for the anniversary of "5.17" will receive free phone calls as gifts.

c. In order to consolidate customer retention rate on the Internet, a "bundled" sales strategy can be adopted. For example: If you open a new account with a birthday of "5.17", you will receive 240 yuan in phone calls, which will be deducted in 12 months, that is, you will receive x yuan per month. Or add a new package. If you open a new account and pre-deposit a certain amount of phone bills, you can enjoy a certain special service. The pre-deposited phone bill will also be deducted over 12 months. 5.17 True Gift Evaluation:

This gift strategy should be the highlight of 5.17. It can vigorously enter the low-end market. It is conservatively estimated that there are more than 20,000 "5.17" birthday consumers in City A, which can increase the Internet access rate and online retention rate. In terms of publicity, this gift should send out a sincere call in a very humane way.

4. Interactive participation in radio special programs

(It is an activity and a publicity, a better media for the low-end market) Carry out one to two weeks of special radio programs, open a hotline and win prizes Games or Q&A, the content is mainly about the dissemination of 5.17 event information, the promotion of global business brands, the latest preferential information, etc... (It is best to lock the winner's prize collection at the location or each service hall on the day of the 5.17 event). The prize can provide a recharge card or Offers discounts on account opening, free travel to China or M-Zone SIM cards, etc.

5. "One-cent charity auction" includes the auction of "New SF Card" beautiful numbers, the auction of MMS mobile phones, and the proceeds from the auction are donated to the Charity Foundation of City A. In the past bidding auctions, the starting price was one yuan. Yes, but a “penny” auction might give people a new feel. Advertising slogan: "One penny, one love."

6. "MMS" Photography Contest, "MMS" Wonderful Character Show

Set up a dedicated mailbox. Participants can send the photos taken by the "MMS" mobile phone to the designated mailbox and publish them. The "MMS" character show can be judged by readers' clicks or publicly by the audience. In addition to being photographed on MMS mobile phones, "MMS" can also be photographed on imitation mobile phones to participate in the competition. The MMS Photography Contest selects all outstanding works and the "Wonderful Character Show" specifically selects MMS messages. Great shot of people.

7. Launch seasonal gifts

Seasonal gifts can provide special (specially marked) sun umbrellas, sun hats and even sunscreen. Pay attention to the friendly nature of gifts. According to current social hot issues, you can also launch a "SARS" prevention manual with the mobile logo to reflect the affinity and care of mobile.

8. Other preferential measures

The main purpose is to stimulate low-end potential users to join the network

To deal with the promotion strategies of "Little Smart" and China Unicom's low-end brands : Emphasis on quality and cost-effectiveness such as good network signal: “You get what you pay for”.

(Other preferential measures shall be formulated separately by your company, and it is best to be bundled...)

9. "Communication for All Mankind" Wonderful Road Show

Above All these are for the sake of human communication, at least to facilitate the public in City A to enter the realm of unlimited communication more easily. The wonderful road show brings together the masses (target audience) and builds a bridge for "communication" between mobile communications and the audience.

Continuing the exciting road show: all telecom operators have occupied the central urban area of ????a, while the towns and districts under them have been ignored. "Communication for all mankind" should be ubiquitous, and it is also our preemption The good opportunities in the surrounding markets will extend the excitement to the major towns and districts under it, and I believe it will bring good benefits.

Continue the exciting and touring schedule (omitted)

10. "Communication without boundaries, zero-distance service", the information of the event, especially the preferential measures, will be made available to everyone. A corner. Connected to every self-built service hall in A City, as well as all affiliated stores and franchise stores, consumers can feel the caring atmosphere of A City Mobile Company "for the purpose of communication for all mankind" everywhere. The latest World Telecommunications Day publicity activity plan in 2022 (2)

Time

June 1st

Place

xx City Children’s Welfare Hospital

Content

1. A donation ceremony was held at the Children's Welfare Home. The leaders of xx Mobile Company donated funds during the activity to the Children's Welfare Home on behalf of all customers who participated in the charity donation.

2. Organize students from an art school in xx city to have a party at the Children's Welfare Institute to celebrate Children's Day.

Cost budget

On-site layout is about xx yuan.

As a supplement to the overall activities of 517, a series of Global Connect themed club activities will be held from late May to the end of June. With the themes of Zhejiang Merchants Club, New Women's Club and Golf Club, each theme will carry out an activity to further enhance customer perception.

Activity time

Mid-May to mid-June

Activity content

1. Zhejiang Merchants Club activities. Cooperated with xx Bank to jointly launch a series of financial management lectures. The financial management lecture mainly takes into account the financial management needs of silver card customers, and is made into a touring lecture with wide customer participation and landing in the whole region. The lectures are planned to be held on May 21 (held in xx urban area, targeting silver card customers in urban areas and Yongjia), May 22 (held in Yueqing, targeting silver card customers in Yueqing and Dongtou), May 28 ( Held in Cangnan and targeting silver card customers in Cangnan, Pingyang, Wencheng and Taishun).

2. Golf club activities. Cooperate with Yangyi Oriental Golf Club to carry out golf trip membership activities. The event is divided into four batches, with 25 members in each batch and a maximum of 100 people participating. The time is initially scheduled for June 5th, 11th, and 12th. The event time is from 9:00 to 11:30 a.m. every day, and the event is scheduled at noon. Buffet at the stadium restaurant. Activities include: 5 boxes of balls per person at the driving range, and a tour of the 9-hole course by battery car.

3. New women’s club activities. Jointly launched a women's health lecture with the xx Sherbin Women's Club, and invited Taiwanese health experts to interact with new female members of xx Mobile Global. The on-site event was interspersed with auctions of mobile phones, mobile phone numbers, and high-end beauty products. The auction funds were jointly donated to the funding recipients in the name of xx Mobile and item providers and customers.

Mobile phones are provided by mobile phone manufacturers. It is expected that there will be 4 mobile phone manufacturers. Each mobile phone manufacturer will provide a mobile phone worth about xx yuan. The money taken will be donated in the name of the mobile phone manufacturer, xx Mobile and the customer; the mobile phone The number is provided by xx Mobile Company. The starting price of the mobile phone number is the pre-deposited phone fee of xx yuan, with no cap. The pre-deposited phone fee taken by the customer must be consumed within one year. The pre-deposited phone fee will be paid in the name of xx Mobile Company and the customer*** With donation; high-end beauty products are provided by Sherbin Women's Club, starting price is xx yuan, no cap, the auction price is donated by xx Sherbin Women's Club and Global Tongxin Women's Club and customer ***.

Description of division of labor

1. The marketing department will take the lead in event planning, venue arrangement and venue layout for the Zhejiang Merchants Club Financial Lecture. Persons in charge: xxx Urban Operations Department, Yueqing and Pingyang Branches Responsible for customer invitations, on-site customer reception, and point redemption. See the activity plan for details.

2. The golf club golf tour activity is led by Wei Hong from the marketing department and coordinated with the Oriental Golf Course. The urban operation department is responsible for arranging customer invitations. Person in charge: xxx Venue layout, person in charge: xxx, media invitations , Person in charge: xxx

3. The New Women’s Club health lecture is planned by Wei Hong from the Marketing Department, and the Urban Operations Department is responsible for customer invitations. Person in charge: xxx

4. The above activities Execution details will be determined by each individual event planning program. The latest World Telecommunications Day promotional activity plan in 2022 (3)

Telecommunications Day theme

Assist all human beings in communicating.

Activity theme

Try colorful services and communicate from the heart.

Activity Guide

1. Global Brand Exhibition

All brands will be displayed and introduced in a unified form, and the visual design will be serialized and themed. Be clear and have outstanding advantages (the content may include current preferential measures) and use "jingle" to make a series of themed displays.

2. The current numerous tariff packages in the "Personalized Catering Consulting Service Area", coupled with various temporary discounts, all make consumers, especially potential consumers, confused and difficult to choose. This service area It can provide package selection consultation and reference according to consumers' different age groups and different consumption needs. The potential significance of this service area is also:

　(1) Reflect the personalized services of City A Mobile Company;

p>

(2) Suggestions prompt customers to make purchases

3.5.17 true gifts (locking in 20,000 potential users)

a. Anyone who has a "5.17" birthday signs a contract with Global Communication The user gives a certain amount of phone calls or other gifts to express the gratitude of City A Mobile Company for its customer support.

b. All GSM subscribers or new account users who have signed up for the anniversary of "5.17" will receive free phone calls as gifts.

c. In order to consolidate customer retention rate on the Internet, a "bundled" sales strategy can be adopted. For example: If you open a new account on your birthday on "5.17", you will receive a free phone bill of x yuan. The phone bill will be deducted in 12 months, that is, you will receive x yuan per month. Or add a new package. If you open a new account and pre-deposit a certain amount of phone bills, you can enjoy a certain special service. The pre-deposited phone bill will also be deducted over 12 months.

5.17 True Gift Evaluation:

This gift guide should be the highlight of 5.17. It can vigorously enter the low-end market. It is conservatively estimated that there are more than 20,000 "5.17" birthday consumers in City A, which can increase the Internet access rate and online retention rate. In terms of publicity, this gift should express true feelings in a very humane way. call.

4. Interactive participation in radio special programs

(It is an activity and a publicity, a better media for the low-end market) Carry out one to two weeks of special radio programs, open a hotline and win prizes Games or Q&A, the content is mainly about the dissemination of 5.17 event information, the promotion of global business brands, the latest preferential information, etc... (It is best to lock the winner's prize collection at the location or each service hall on the day of the 5.17 event). The prize can provide a recharge card or Offers discounts on account opening, free travel to China or M-Zone SIM cards, etc.

5. "One-cent charity auction" includes the auction of "New SF Card" beautiful numbers and the auction of MMS mobile phones. The proceeds from the auction are donated to the Charity Foundation of City A. In the past bidding auctions, the starting price was one yuan. Yes, but a “penny” auction might give people a new feel. Advertising slogan: "One penny, one love."

6. "MMS" Photography Contest, "MMS" Wonderful Characters SHOW

Set up a dedicated mailbox. Participants can send the photos taken by the "MMS" mobile phone to the designated mailbox and publish them. The "MMS" character show can be judged by readers' clicks or public evaluations by the audience. In addition to taking pictures on MMS mobile phones, "MMS" can also be shot on imitation mobile phones to participate in the competition. The MMS photography competition selects all outstanding works and the "Wonderful Character SHOW" specifically selects MMS messages. Great character shots.

7. Launch seasonal gifts

Seasonal gifts can provide special (specially marked) sun umbrellas, sun hats and even sunscreen, etc. Pay attention to the friendly nature of gifts. According to current social hot issues, you can also launch a "SARS" prevention manual with the mobile logo to reflect the affinity and care of mobile.

8. Other preferential measures

The main purpose is to stimulate low-end potential users to join the network. Promotional strategies to deal with "Little Smart" and China Unicom's low-end brands: Emphasis on quality such as good network signals and cost-effectiveness: "You get what you pay for." (Other preferential measures will be formulated separately by your company, and it is best to be bundled...)

9. "For the communication of all mankind" wonderful road show

All of the above are all for the sake of human communication, At least in order to facilitate the public in City A to enter the realm of unlimited communication more easily, the wonderful road show brought together the public (target audience) and built a bridge for "communication" between mobile communications and the audience.

Continuing the exciting road show: All telecom operators have occupied the central urban area of ??A, while the towns and districts under them have been ignored. "Communication for all mankind" should be ubiquitous, and it is also our preemption The good opportunities in the surrounding markets will extend the excitement to the major towns and districts under it, and I believe it will bring good benefits.

Continue the exciting and touring schedule (omitted)

10. "Communication without boundaries, zero-distance service", the information of the event, especially the preferential measures, will be made available to everyone. A corner. Connected to every self-built service hall in City A, as well as all affiliated stores and franchise stores, consumers can feel the caring atmosphere of City A Mobile Company "for communication for all mankind" everywhere.