From the experience of tour guides, how to convince your tourists?

Persuasion skills can be divided into narrow sense and broad sense. Persuasion in a narrow sense refers to the language function of explaining, admonishing and persuading the other party in a certain way in language communication. What are the main points of persuasion in this sense? Say?

1. The specific idea of the persuasion object must conform to the other party's idea, otherwise it will be rejected by the other party. Mainly: first, we should fully understand each other's inner desires, and second, we should find a suitable starting point for persuasion.

If the tour guide grasps these two points, he can actively adapt to the changes of tourists' ideas in the process of persuading tourists, thus maintaining his initiative. Like a tour group? Eleven? When I visited Beijing on National Day, I was caught in a traffic jam on my way to the Great Wall, which lasted for several hours. At this time, the tourists couldn't wait any longer and were furious. The tour guide knows that tourists are full of nameless fire, but there is no chance to convince them at this time. So I quickly got off the bus, tried to run back and forth outside, and carefully reported the traffic jam to the tourists. The tour guide who met other cars complained loudly: What bad luck, our time was delayed. If only cars could fly! If I had known this, I really shouldn't have arranged for everyone to go to the Great Wall today! What? You said there were traffic jams everywhere. Really, what about my tourists? In the face of busy breathless tour guides and complaints from tour guides, some tourists even comfort tour guides. At this time, it will be easy to persuade tourists and organize them to do some activities to kill time. In fact, the tour guide's practice is to follow the tourists' ideas and skillfully express their ideas through their own mouths. Of course, tourists will think that since this has happened, there is no other way but to wait and engage in some useful activities according to the arrangement of the tour guide.

2. Persuading a specific object is not an emotional matter. Persuaders must know each other, that is, the so-called? Know each other? . So how did you meet? First of all, we need to measure each other's strength and situation. The second is to observe the words. Finally, try to figure out each other's mentality. Only by doing these three things can we successfully achieve the purpose of persuasion. For tour guides, in order to convince tourists, we must first examine what the tourists said and how they said it. If necessary, you can also guide tourists to say what they really think. If you master the real thoughts of tourists, you will have the initiative to persuade them, and you can suit the remedy to the case, choose the correct persuasion angle and specific persuasion methods, so as to effectively persuade tourists.

3. Emotional persuasion has two meanings: one is to mobilize the other's emotions; The second is to establish personal emotional connection between subject and object. Mobilizing each other's emotions is mainly to conform to the mainstream of each other's emotions and convince each other with their emotions. For example, in the process of tour guide, some unexpected adverse events often occur. At this time, tourists are generally impatient and easily angry, and tour guides often mobilize tourists' emotions to guide them, thus persuading them to actively suppress negative emotions. Under normal circumstances, the tour guide says? I am also very anxious and angry when such a thing happens. I am angry, too. I don't know who to send it to. So I understand how you feel. If I were a tourist, I might not be as literate as others! But ...? Expressions like this are deliberately adjusting the impatience of tourists. It is much easier to persuade tourists to take the initiative to adjust their emotions after they realize their own problems.

It is very important to communicate with people and master skills. You should be patient and have a good attitude.

First of all, we should give ourselves a correct position. The profession of tour guide is lofty and sacred, but in Chinese mainland at present, tour guide is an ant in the eyes of tourists and a parasite in the eyes of unscrupulous merchants, shopping shops and scenic spots. This is not inferiority complex, but reality. Therefore, our mentality must be correct, and we should not think that a tour guide card can travel all over the world. Many scenic spots, such as Hengdian and Song Cheng, need not only a tour guide card, but also a group ticket or a fax from the club. When the scenic spots are bigger, his attitude towards the tour guide will not be so polite at first. Therefore, we must act according to the rules, be a good person, and don't suffer big losses. For example, in Wuzhen, you have to be patient. There is no other way. We should not naively think about fighting with those black-hearted businessmen and banning them, because our tour guides are not United and black-hearted businessmen are not afraid of our ban.

In front of the guests, we should also behave well. When I take a tour group, I never give the guests a look, always smile, even if I bite my lip, I won't swear. If I fight with animals, there will only be two results, either better than animals or worse than animals. Therefore, although not every delegation has received a thank-you letter in recent years, it has always maintained zero complaints. Although the money earned by each shopping group is not much, it is not much, but it is more than enough.

I have always believed in a mentality: I joined this group, and I completed the task. Good guests, I will be friends; If the guest is not good, I will do my friend a favor; If the guest is super bad, I will take it as atonement for my friend; If the guest is the most rubbish in the world, I congratulate myself. I can feel how hell is made.

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Second, career planning as a tour guide is very important. Do you want to start a travel agency in the future, or do you want to quit after three years? If you want to start a travel agency in the future, please do a few things:

1. Be familiar with the responsibilities and business contents of travel agencies as much as possible, and help executives more at ordinary times. If you are diligent, you can learn more;

2. Handle the accompanying staff, especially if the accompanying staff is a parts manager or planner. You should double your service work and take them to karaoke to soak their feet at night. The guide's feet are precious, so we must take good care of them. These escorts will be your important customers in the future;

3. Every time you go to a scenic spot, collect the information of the scenic spot and the contact number of the marketing department of the scenic spot, and record the contact information of dining and the situation of the restaurant in a notebook for later use;

4. Classify the contact information of important team leaders or organizers, and make a phone call or send a text message on holidays to communicate feelings;

5. Find fault. If you find anything wrong in your work, you must bring it up with your boss and solve the problem. It's good for the boss to scold you, because there are many places worth learning. There is a reason why there is no fish in the clear water and people are invincible. )

Thirdly, if you don't want to run a travel agency in the future and just want to increase the thickness of your life through a tour guide, then please do the only thing: make friends. Because of the particularity of tourists, you can make friends with all kinds of people in this world, and one of them may become a noble person in your life one day. When traveling, use snacks to find some tourists who will be useful to you in the future, and you will certainly have unexpected gains.

Fourth, don't complain when traveling. Complaining is a taboo. When you complain, you will look ugly. When you look pale, the smile of the guests will disappear, and everyone will definitely get along unhappily. Smile, smile, slap yourself in the face and force yourself to smile. I can't do it, I can't do it, I can't do it, I can't do it, I can't do it, I can't complain about the poor catering service, the poor quality of the guests, and the lack of money and water. Complaining will never solve the problem. If there are bad signs, we should try to kill them in the cradle. Don't let negative things spread. If the guest is angry, let him go. If the guest blames you, let him go. Whenever I think of the conversation between Hanshan and pickup truck: What should I do if someone bullies me, laughs at me, belittles me and despises me in the world? You just have to put up with him, let him be patient, ignore him and see him in a few years.

No matter how advanced the technology is, it can't stop the earthquake; So what if there are more lenses in the car? It still radiates radiation. Brothers and sisters, relax. As long as you finish safely in this world, it is the greatest happiness and the greatest gift from God. How many excellent young tour guides left us early because of a car accident or natural disaster? The dead rest in peace and only wish the living peace. It's okay. Watch disaster movies. We are glad to be alive. What are we complaining about?

Fifth, if you only want to make money, don't travel, because such a heart will often make you lose your mind. The key to taking a tour group is to take a good tour group, make the guests happy without complaints, and then find ways to pay. No one will pay the bill on high alert, they will be forced to pay the bill. Never do anything to intimidate or induce guests to pay. Such luck will ruin your tour guide career. Our tour guide should make money, and earn much more than others. Why do we travel so hard in Daiyue? Why should we dedicate our youth and beauty to the cause of tour guides? But making money requires skills and methods.

When the weather is warm, we will keep taking off our clothes. When it is cold, I will try to add clothes and bring a group. Similarly, if you give your guests warmth, they will be less alert. If you keep letting them spend, they will only be wrapped up layer by layer. Look at consumer psychology when you have time, and you can understand what some consumer motives and desires are.

Sixth, your knowledge reserve is crucial. Sometimes, the tour guide will be upset because he has nothing to say when taking a tour, and he has nothing to say in the car. When I arrive at the scenic spot, I also recite the tour guide's words. This will upset the guests, and I would be upset if I were you. I hate myself for sometimes trying to play at a key point, but I find it stuck. Therefore, I must.