How does public domain traffic drain to private domain traffic?

Now everyone is talking about private domain traffic. I believe everyone is familiar with the difference between private domain traffic and public domain traffic. The benefits of leaving two private domains are obvious. So how can public domain traffic be reasonably and effectively drained to private domain traffic?

First, let's take a look at what active drainage is.

Active drainage means that people who are interested in you contact you actively, get to know you in your private pool, you can add friends, pay attention to the official WeChat account or leave a message for you to contact.

So how can we get real traffic?

Mark thinks content comes first. When your content is valuable enough, attractive enough and high quality enough, traffic will come to your door and take the initiative to find you. This is real active drainage.

Compared with passive friends, the conversion rate cannot be guaranteed, and the pursuit of quantity is easy to lead to inaccuracy, which also causes trouble to customers to a certain extent, so the business with bad first impression cannot be high.

When my content is good enough and valuable enough, how can I proceed to the next step?

1, select the appropriate platform:

Choose a platform to display the content according to the attributes of your products and services. For example, Weibo, Xiaohongshu, WeChat official account, video number or other short video platforms.

2. Self-positioning:

Find out the positioning of your product or service and know who your target customers are. At this stage, it is necessary to accurately understand the user's portrait and establish a user label system according to the preferences, characteristics and age groups of their own users.

Then analyze your products and services, list the value to customers, and why customers choose you.

The foundation of drainage has been laid. Now let's talk about the specific methods of drainage.

Mining keywords, accurate positioning

1. Search on WeChat.

Ranking optimization of WeChat search is a popular search method recently, and relying on such a large traffic portal of WeChat is equivalent to a small "Baidu" in WeChat. What should WeChat search do?

Locating keyword

Wechat search has its own search index viewing function, which can check the articles you want to put in the WeChat ecosystem and whether you can get keywords.

Of course, don't choose the index that is too high, because the competition is fierce. Now many companies are doing search bidding services, so it is the key for enterprises to find keywords that are niche but also have traffic.

Improve the quality and quantity of content

With keywords, it depends on what the content related to keywords is and what kind of articles are in front. According to the observation, adjust the content of your article for reference.

When controlling the quality of content, always pay attention to your audience: for whom? Where do you want him to see it? Can you generate value after seeing it? Is this enough to make them interested in you? Only by outputting articles around these problems can we achieve the best results.

2. watercress

Douban is a platform with high weight and large platform flow, so how to use Douban for drainage?

Raise the number

No matter what platform, it is the first weight.

If you want a new account, you need to keep it for a period of time in advance (of course, you can buy one directly if you have a budget).

Pay attention to several accounts every day and comment on interaction, which can increase the weight. On the other hand, the system will judge that you are a valuable active user, which is also the first step of drainage.

Collect keywords

According to the type of content you can output, collect keywords with high traffic on douban.

Keywords writing content

According to the output content of keywords, add keywords in the title, and arrange 3-5 keywords reasonably in the text of the article, and try not to repeat them.

Besides being promoted inside Douban, the quality articles of Douban will be displayed in Baidu's search results first, which is actually the result of killing two birds with one stone, so Douban can be managed well if it has the energy.

In addition, if you have time, you can also join the relevant douban group, find a topic and post. But we must pay attention to the quality of the content and have a high degree of relevance, otherwise it may not be recommended.

3. Pay to join the group

If you want to find an accurate user base, you can try to join the group by paying. It means that you pay for the course, and the course itself has an after-sales community, so this learning after-sales group is our drainage channel.

The drainage of the paid community is actually learning how to output content and how to interact. Simply put, it is how to mix groups, gain the trust of group friends, and then promote their own products and services.

4. Competitive product groups

Announce the advertising planning information content about your own community marketing in competitors' community marketing, keep active in competitors' community marketing, and remind ordinary users that they have effective information content. If they want to master it further, they need to add friends.

After attracting enough curiosity of customers, customers will definitely come to join you, and then you can announce your community marketing advertisements and contents to customers in private chat.

These methods are relatively simple drainage methods. I hope everyone can learn something. Welcome to leave us a message in the background to exchange drainage experience!