What are the optimization strategies of Taobao logistics?

Taobao logistics optimization strategies include selecting suitable logistics suppliers, regularly evaluating logistics suppliers, improving logistics management system, rationally planning distribution routes and strengthening after-sales service. 1. Select the appropriate logistics supplier: according to the commodity attributes, target areas and other factors. 2. Regularly evaluate logistics suppliers: regularly evaluate the services of logistics suppliers, and the evaluation indicators can include logistics timeliness, service attitude, loss rate of goods, etc. 3. Improve the logistics management system: establish a logistics management system to realize order management, transportation tracking, inventory management, fund management and after-sales service.

1. What are the optimization strategies of Taobao Logistics?

1. Choose the right logistics supplier: There are many logistics suppliers to choose from on Taobao, and choose the one that suits you according to the product attributes, target area and other factors.

For example, in the same city and surrounding areas, you can choose the same city distribution, and in other cities, you can choose other logistics methods such as express delivery.

2. Regularly evaluate logistics suppliers: regularly evaluate the services of logistics suppliers, and the evaluation indicators can include logistics timeliness, service attitude, loss rate of goods, etc.

When the evaluation results are not good, we can try to find other logistics suppliers or put forward reasonable improvement suggestions with existing suppliers.

3. Improve the logistics management system: establish a logistics management system to realize the integrated management of a series of work such as order management, transportation tracking, inventory management, fund management and after-sales service.

Logistics management system can improve the efficiency and accuracy of the whole logistics process, help to deal with logistics bottlenecks and abnormal situations, and improve logistics service level.

4. Reasonable planning of distribution route: Reasonable planning of logistics distribution route, route optimization according to target area and logistics supplier network, reducing logistics cost, improving distribution speed and capital recovery rate.

5. Strengthen after-sales service: solve the logistics problems feedback from users as soon as possible and provide high-quality after-sales service, improve user experience and satisfaction, and improve user loyalty and repurchase rate.

Second, what is the reason for the low logistics service of Taobao?

1, store-level ranking continues to decline:

When the level of your store is declining (especially when the level is directly declining), your natural search traffic will definitely decline when other conditions remain unchanged.

The more the hierarchy drops, the more the traffic drops.

The decline of the grade is related to the flow and is mutually restrictive.

For example, if you reduce the investment in through trains and there is no activity flow, the level of your store will decline.

It won't matter if the store level drops in a single day, but don't keep falling, because the continuous decline will definitely affect the search traffic.

Recently, the comprehensive service quality of stores has been declining:

In fact, it is what we often call dynamic scoring, which changes every day, so a single day's ups and downs will not affect the ranking.

However, this comprehensive quality will reflect your service status as a whole, so like the store level, the continuous rise or decline will affect the natural search ranking of goods. So you should always monitor your DSR score.

If one of the indicators in the DSR score is found to be declining continuously (generally don't wait until 7 days, because it will be too late to deal with it at that time), it is necessary to handle it well and improve the DSR score.