Drug store activity plan

In order to ensure the smooth development of things or work, it is often necessary to make a plan in advance, which is a written plan arranged from the aspects of purpose, requirements, methods, methods and progress. So what is an excellent plan? The following is the drugstore activity plan I have compiled for you. I hope it will help you.

I. Purpose of the activity:

Improve store performance and develop members.

Second, the theme of the event:

Xx store year-end thanksgiving 6 gifts

Third, the activity time:

20xx x month x day to x day (Friday to Sunday)

Four. Activities:

1, the amount is polite!

(1) Send exquisite small gifts all over 38 yuan;

(2) 98 yuan, send a paper handkerchief worth 6 yuan;

(3) Send a roll of paper with a value of 12 yuan when it is full of 198 yuan;

(4) Send steffe Boutique Repair Dew with a value of 1 18 yuan, steffe Boutique Repair Bath Dew with a value of 100ml or steffe Boutique Repair Intensive Nourishing Cream with a value of 50ml over 298 yuan.

(5) Send 248 yuan worth of Steffey White Sunscreen spf30+/pa++60g or 298 yuan worth of Steffey Firth Special Care Moisturizing Emulsion 100ml.

(6) Give a Steffel skin care set worth 6 14 yuan to 680 yuan (including: Steffel Frestef Jiaxiuren Facial Cleanser 100ml, Steffel Frestef Special Care Moisturizing Emulsion 100ml, and Steffel Frestef Jiaxiuren Intensive Nourishing Cream 50ml).

2. Special promotion.

20-30 kinds of goods are specially promoted, among which the goods with a gross profit of 5- 10 in the current season are regarded as the key promotional goods of dm list; At least 10 kinds of special commodities for traditional Chinese medicine;

Set up about 5 special items suitable for off-site activities for sale to attract people.

The setting of goods in the promotion activities avoids the conflict with the promotion activities of goods in the same period.

3. Apply for membership card for free with the consumption receipt.

4. On-site consultation of an old Chinese doctor.

5. Off-site activities.

V. Layout of publicity atmosphere

1, store promotion

(1)a4 flyer: used for store distribution, quantity to be determined. The store manager will arrange the delivery personnel and line location in detail, and the delivery will start on X, X and X, and the operation department will arrange support and assistance.

(2) Yi Labao: 4. (with quality assurance)

(3) Handwritten pop in the store. Content refers to the activity content and the catalogue of special offers.

(4) member SMS. Select a member of the activity store, and the content shall be subject to the SMS application form. Send it one day before the activity starts.

(5) Balloon arrangement. You can make arches, or hang balloons with wires to create a facade activity atmosphere. Decorate balloons on the window, Chinese medicine cabinet, shelves, piles and pop columns to make the piles and pop more conspicuous and form a strong infield activity atmosphere.

2. merchandise display. Shopping malls should pay attention to the following displays.

(1) gift stack. Best-selling specials and gifts are piled up at the counter near the cashier or in the window area of the main entrance. It is both atmospheric and creative, supplemented by pop propaganda or balloon decoration to catch customers' eyes.

(2) Seasonal best-selling specials are clustered together. It is required to be neat, tidy, plump and focused. The featured products of the event must be written with explosion cards, indicating the event price.

Expected goal of intransitive verbs

Seven. Activity materials and publicity expenses budget

VIII. Departmental cooperation

1. operation department: determine the venue of the event, coordinate property management and urban management during the event, ensure the smooth progress of on-site activities, and arrange the relevant materials for off-site activities to be in place; Arrange the company and shopping mall personnel who need to be present on the day of the event.

2. Promotion Department: providing active Chinese medicine varieties; Promote the design and production of materials to ensure that materials arrive at the store in time; Member SMS sending.

3. Purchasing Department: Provide movable varieties of western medicines.

4. Marketing Department: Determine the prices of active commodities. Identify active manufacturers; On the day of the activity, do a good job of factory coordination on site.

5. Information Department: Support related settings.

6. Logistics Department: distributing related materials.