What are the media?

First, WeChat WeChat official account platform

Since the rapid development of the media, some professionals from all walks of life are using their unique public accounts to spread information that you can't see in the public world to all readers who are interested in them. 20 12 In mid-August, WeChat launched the WeChat public platform.

Second, Weibo.

Weibo is a social media platform based on user relationship. Users can access it through various mobile terminals such as PC and mobile phone, and realize instant information sharing, communication and interaction in the form of text, pictures, videos and other multimedia. On June 2, 20 14, Weibo Media Plan was officially launched. The program is open to influential media users in Weibo, and applications can be submitted from more than 3 million media users in Weibo in a single month.

Third, Baidu Post Bar

The establishment of post bar depends on search engine keywords. Whether it is a popular topic or a minority topic, you can accurately gather a large number of good netizens, show your self-style, make friends, and build a unique interactive platform for "topics of interest".

Fourth, today's headlines

Personalized recommendations are made according to each user's interests, location and other dimensions. The recommended content includes not only news in a narrow sense, but also information such as music, movies, games and shopping.

The influence of media

In the so-called WEB2.0 world, the most widely used is the "self-media" of personal portal. Represented by the blog community, a considerable number of websites, large and small, will provide users with self-media carriers such as "blogs" and "diaries", which will infinitely enlarge the speed and scale of information dissemination through the "six-degree theory" and viral communication, especially in the SNS community.

In this case, whether e-commerce or not, SEM keyword marketing based on search engines will be influenced by the media. Of course, if the brand and products of the website are positive and the psychological value of users exceeds their expected value, then through the influence of the media on users, the word-of-mouth of products will automatically form, which will boost the enterprise value invisibly. However, if the products make users dissatisfied and there is no good solution in after-sales service, then the negative effects from the media will be doubled in the spread of positive effects, which is basic common sense and the basis of interactive marketing.