What are the functional characteristics of enterprise WeChat, Nail and Fly Book? Which is better?

Pure office communication with nails;

Flying books involving internal creation and internal data security;

Too much customer communication requires a lot of marketing activities, private domain traffic, and repeated visits to corporate WeChat.

This paper will compare the efficiency of collaboration, video conferencing, online documentation, customer contact and marketing activities.

I. Collaboration efficiency

nail

Nail online chat records can be saved for 360 days, which is convenient for employees to view historical information records and can be traced directly. This greatly improves the efficiency of finding information, but it also has some shortcomings.

The files nailed to the group have no one-click online saving function and need to be saved many times, which once again hinders efficiency.

There are 3000 people on the nail group chat line, which can meet the staffing of small and medium-sized enterprises. However, large enterprises need to pay extra if they want to expand the upper limit of group chat. The expansion can be completed.

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WeCom

Relying on the huge traffic of the WeChat ecosystem, enterprise WeChat has never lacked heat. In terms of timely communication, corporate WeChat is the second, and no one dares to say that it is the first. But online chat records can only be saved for 180 days. Secondly, at present, enterprise WeChat does not support the function of turning documents online, which is a serious injury to employees and does not support rich text format, which is somewhat unfriendly to people who are used to writing some codes quickly with text and highlighting them.

Internal groups of enterprises are mainly divided into three types: all-staff groups, departmental groups and internal groups.

1. All employees: the upper limit is 10000, and the group name will indicate all employees.

Enterprise employee group, new employees will automatically join this group, and will automatically quit after leaving the company. Joined colleagues can see the news of historical group chat. The maximum number of staff is 10000. Members with restricted access to the address book will not automatically join the entire employee group.

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2. Department group: the maximum number of people is 2,000, and the group name will be marked by the department.

Members who join the department automatically join the group, and members who leave the department automatically quit the group. The maximum number of department groups is 2000, with no upper limit; A department without a sub-department is automatically created when the number of people reaches 3, and the group owner is the superior in the department. If all members of the department leave or the department is deleted, the department group will be dissolved.

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3. Internal group: the maximum number of people is 2,000, and the group consists of colleagues from the same enterprise.

Created by the+sign at the top of the message interface. When initiating a group chat, if only people in the enterprise address book are selected, it is an internal group.

External groups of enterprises and micro-enterprises are mainly divided into two types: external groups without WeChat contacts and external groups with WeChat contacts.

1. The number of external groups (excluding WeChat contacts) can support up to 500 people;

2. External groups (including WeChat contacts), created by enterprise WeChat users, with a maximum of 200;

Many people will think that the WeChat group is 500 people, and there will be no restrictions on the operation of the external group of 200 people in the enterprise WeChat. In fact, it is found that the group of 200 people is most suitable for business transformation. The service efficiency of 100 people is too low, and the service of 300 people can't keep up, which wastes traffic.

Flight book

Among the companies that have risen in recent years, a series of products of byte system have potential. ByteDance's office software Feiben is even more exciting.

In terms of instant messaging, Shu Fei has the highest number of group chats, which can accommodate as many as 5,000 people, covering the actual office crowd of most companies in the market, without additional expansion costs, and also saving a sum of money for enterprises.

In terms of practical use, Shu Fei's chat records can be kept permanently, and even new employees can query information anytime and anywhere through the backtracking function to quickly understand the company's regulations and operations. Managers don't have to forward files repeatedly, which wastes time.

Files sent to Shu Fei can be transmitted online with one click, which reduces unnecessary operation steps and improves the work efficiency of employees. Managers also have absolute authority to control online documents, and can manage employees to browse documents according to actual applications.

Second, video conferencing.

nail

There are more and more teleconferences, which have stopped and resumed normal operation after emergency expansion. Nailed to support the committee of 100 Committee, during the epidemic, the government provided online "welfare" for 300 people. 1080P High-quality video images require users to have a stable network environment to achieve the ideal use effect. In the actual experience, in the process of repeatedly switching pictures in a multi-person meeting, the picture will occasionally tear, and there will be a phenomenon of "only hearing the sound, but not seeing the people". However, when using nail 1080P video conference during off-peak hours, the fluency will be obviously improved.

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WeCom

During the epidemic, corporate WeChat was upgraded from 100 to 300 online services for free. The meeting link of enterprise WeChat can be directly forwarded to the WeChat group, and the meeting can be entered with one click.

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Flight book

Shu Fei offers two video conferencing modes, standard mode and extreme speed mode. The standard mode enables the team to communicate face-to-face and feedback the work dynamics in time.

In order to meet the real-time communication needs of telecommuting, Shu Fei has also launched a unique "online office" function, which simulates the communication scene of a real office through a real-time voice channel, which is more convenient without the pressure of video conference.

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In addition, flying books can also be linked through the schedule, and both mobile phones and computers can participate in the meeting with one click, which is convenient and fast. But among many functions, the most commendable is the recording and broadcasting system. In the video conference, Shu Fei recorded and played the conference in real time, and automatically uploaded the recorded content to the cloud after the conference. Then Shu Fei Robot pushed the conference theme, date and links to recorded files to all participants, so that everyone could summarize and refine the essence of the content. I have to say that if teachers can use flying books in online teaching, it will undoubtedly be a boon for students, and students can review and consolidate their knowledge points through video recording.

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Third, online documentation.

nail

For online office, online document editing function is one of the indispensable tools. The WPS function is integrated inside the nail, and the overall usage habit is the same as that installed on the computer at ordinary times, so it doesn't take time to get familiar with it. However, it is worth noting that enterprises that use nails for the first time will display a limited-time free icon in the upper right corner of WPS document editing. Fortunately, even documents created before the end of the free period can still be retained, thus avoiding the risk of losing materials for enterprises.

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WeCom

Enterprise wechat is edited online through internally developed micro-documents, and its interface is different from office and WPS. Users need a little time to get used to it, among which the directory function and reference forwarding function are commendable. However, in the process of deep application of electronic technology, the shortcomings are also obvious. First of all, opening micro-documents is time-consuming and touching.

Another thing that needs to be spit out is that the documents of enterprise WeChat cannot be directly sent to other software of Tencent through the share button in the upper right corner, and must be copied and pasted by obtaining the share link. This is really puzzling. Do you still have a few words from your family?

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Flight book

I think online document editing in Shu Fei is the strongest. You can not only edit and comment on online documents, but also @ team members to remind team members of relevant information in IM in time. This function is a magic weapon for teamwork to improve office efficiency. Moreover, Shu Fei's online documents also support a variety of content presentation forms, including video and PDF. The attached online distribution function of agency matters can be combined with the calendar in the group to check the busy and idle status of members with one click, distribute the workload in real time, and realize more rational and humanized management. In addition, a commendable place in Shu Fei is to increase the voting function, which facilitates the public opinion decision-making of some things.

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Fourth, customer contact.

In terms of customer contact, in fact, nailing and flying books are not done much, or internal employee contact is the main reason, because nailing and flying books are not popular at the C end, and people will not deliberately contact a company to download an app.

Enterprise wechat is different. Who doesn't have WeChat these days? With WeChat, you can directly add it to the company's WeChat friends, and the customer contact ability is max. The group function of enterprise WeChat can also establish a good community and help enterprises cultivate their own private domain users. Through the functions of enterprise WeChat, such as channel live code, welcome language, etc., have a good interaction with group members.

Verb (abbreviation for verb) marketing activities

Compared with take-away books and nails, corporate WeChat is more suitable for marketing to reach customers. Because enterprise wechat can cooperate with SCRM system to realize semi-automatic operation. Including customer acquisition, retention, recommendation and repurchase, and can help efficient group operations.

In addition, for sales, operation and management, the enterprise WeChat +SCRM system can produce different values.

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Therefore, when choosing software, we should choose the type according to the specific needs of the enterprise.