Model essay on marketing activity planning scheme

What kind of original plan and plan do you have for this activity? The following is a sample essay on marketing activity planning scheme compiled by me for your reference only. Welcome to read it.

Model essay on marketing activity planning scheme (1) 1. market analysis

There are seven kinds of newspapers and periodicals about English learning published by our school, such as xx newspaper, xx weekly newspaper, xx newspaper and xxx. The competition is fierce. At present, I understand that the English version of Learning Newspaper is entering our school market in large quantities. It is understood that their sales model is simply to promote sales in the dormitory of the university campus, but the coverage is not wide, and it is often based on one-sided words. However, the delivery of newspapers or magazines in the later period has become the biggest problem. It often happens that newspapers or magazines are not delivered in time, or newspapers are overstocked, which does not leave a good impression on students. This is a good advantage for xxx English who has just entered our school market.

Second, the sales target analysis

Sales target: 20xx undergraduate freshmen of xx University.

Total target population: It is estimated that there will be about 3,600 freshmen.

Object demand analysis: (1) For college students who have just stepped into the ivory tower, they already have their own English learning goals in mind. After passing CET-4 and CET-6, they will strive for higher goals. (2) In our school, because there will be an English placement test about ten days after freshmen enter school, students who have been away from the exam for several months will pay more attention to this exam. However, they rarely bring their previous textbooks or materials without knowing them in advance, so this is also a favorable starting point for xxx English promotion. (3) The reform of CET-4 and CET-6 now puts forward higher requirements for the English level of contemporary college students. The effective and basic way to improve English performance is to enlarge vocabulary. It is what many freshmen want to know to find a material that can effectively help them enlarge their vocabulary and improve their overall English ability. At the same time, passing CET-4 has become the goal for students to learn English.

Third, the marketing field and personnel.

(1) On-the-spot analysis of the promotion market: xx University has a vast territory and concentrated dormitories. (2) Sales staff: In order to better carry out marketing and sales promotion, sales staff should be located in the dormitory area of freshmen, so as to achieve favorable publicity and sales promotion, seize more markets in the school at the first time, and provide more convenience for the issuance of newspapers in the future. At the same time, considering that it is inconvenient for boys to enter girls' dormitories, salespeople should have a certain proportion of men and women, so as to establish a favorable geographical advantage! (3) According to the field analysis of the market, it is estimated that a total of about 40 salesmen will be distributed in the freshmen dormitory on campus for publicity and promotion, and about 5 people will be needed to distribute magazines in the later period.

Fourth, publicity and marketing.

Publicity theme: read xxx English and be the master of the future!

Sales tenet: honesty and trustworthiness, service first, customer satisfaction!

Pre-preparation:

(1) Personnel recruitment: Considering the difficulty of early promotion, I will recruit students and friends who are more responsible, want to do it and want to stick to it, especially those who have had previous promotion experience. At the same time, considering the geographical distribution and gender ratio, the recruited personnel should be divided into five small teams, one of which is a girl, and the team leader with strong ability should be selected.

(2) Personnel training and experience exchange: As a sales team, we should have team spirit, and Qi Xin should make concerted efforts to do a good job in sales. The cultivation of team spirit requires team members to get along more and understand more. In order to get better promotion effect, it is essential to master certain promotion skills. Although a person's wisdom or experience is limited, the power of unity is infinite, which requires us to learn from experience extensively and communicate with each other. In addition, we should study hard theoretical knowledge and learn more marketing skills.

Verb (abbreviation of verb) to prepare for promotion.

(1) Arrive at school two days in advance, and make detailed promotion plan steps.

(2) Coordinate the members of the organization to boost morale!

Sixth, the promotion stage.

(1) Fixed-point publicity: At the entrance stage of freshmen, reception points will be set up at the main intersections of dormitories. Provide free drinking water for freshmen and their parents and make corresponding billboards for plane publicity. At the same time, if conditions permit, you can provide free newspapers in moderation. (2) Promotion: Freshmen go to freshman dormitory for promotion.

(3) Seize the opportunity of hometown association to help freshmen understand university life and English learning, answer many puzzles of freshmen about the university, explain the importance and learning methods of English, and publicize our newspaper.

Marketing strategy: focus on grasping the psychology of the sales target.

(1) First of all, give people a cordial feeling. Self-introduction is very important. You need to bring our student ID card. As a senior or senior, you should be trustworthy in the eyes of freshmen. You can introduce them to the school as seniors or sisters, just like making friends. Smile when you speak, which brings us closer together. The importance of college English learning is fully revealed in the speech: as freshmen in our school, there will be an English placement test after entering the school, which will determine which class they will learn English in. Explain clearly the importance of graded testing. Students in the fast class have better English teachers, which helps to improve their English scores and take the CET-4 earlier. And many students came to school without any books or materials related to English. Buying this magazine can make some preparations for the exam and get back the feeling of English. It can also be used in college English courses and later CET-4 study.

(2) Take a sample with you when selling, try to be concise, and don't be too commercialized when cutting into the marketing theme, which will make the fresh graduates look disgusted.

(3) If you can successfully sell the magazine, you must issue a formal subscription invoice, preferably for the magazine. And leave the contact information of the campus supervisor. If you have any questions about newspaper delivery, you can report them to the campus supervisor. At the same time, the sales staff should take the initiative to leave their contact information. If you have any questions, you can ask our seniors or seniors. Even if you can't sell it in a dormitory, you should leave your senior or senior's contact number. On the one hand, you can give freshmen a chance to turn over, and on the other hand, you can publicize it to his or her roommate and leave a way for future subscribers.

Eight, marketing planning stage

(1) Collect and sort out the latest subscriptions of each group leader every day.

(2) Hold a group leader meeting every day to solve the problems encountered in sales promotion.

(3) Hold a group meeting every day to encourage the team and Qi Xin to work together!

Nine, the late magazine delivery

(1) Based on the previous analysis of the market field, it is also convenient and quick to publish magazines later. Therefore, every freshman dormitory on campus will select an individual as the sender, and each issue of the magazine will be sent out in time to give the freshmen satisfactory service and impression, which is also an effective way to occupy and expand the market.

(2) In view of the loopholes in the delivery of other magazines and newspapers, which caused a bad impression on new customers, and some even offered refunds, the delivery service in the later period must be timely and thoughtful, and a reader feedback mechanism should be established accordingly: according to the number of people subscribing to magazines in each dormitory area, the delivery personnel in this area should be arranged (one delivery personnel in each dormitory is responsible); In addition, delivery personnel should also be supervised by new customers. Customers' problems in magazine delivery, such as untimely delivery, wrong delivery, missed delivery, etc., can be reflected to the campus supervisor, who will handle them and indirectly supervise and evaluate the performance of the salesmen.

(3) In order to avoid mistakes and omissions, it is necessary to make a corresponding form to summarize the student information that the magazine sender is responsible for, and make corresponding records for each magazine on the form, so that the distribution can be carried out in an orderly manner and the customer's dissatisfaction can be avoided!

X. after-sales investigation

It is beneficial to the improvement and development of the newspaper to conduct a questionnaire survey on each subscriber and put forward the advantages and disadvantages of the magazine.

Model essay on marketing activity planning scheme (II) I. Promotion purpose

(1) Clean up the inventory of summer clothes through discounts, attract customers through discounts, and cooperate with the Golden Festival to boost sales while cleaning up the goods that are about to change seasons;

(2) Develop new members and expand the customer base with the help of xx Branch;

(3) image publicity to enhance the brand's reputation and exposure among target consumers;

Second, the promotion theme

Welcome xx and give back to new and old customers.

Third, the promotion time.

20xx year x month 1 -x month 5 (***5 days)

Fourth, the scope of promotion

All stores in the country

Verb (abbreviation for verb) promotional content

(1) During the activity, 30% discount will be given to some commodities (except new products);

(2) Customers who celebrate their birthdays during the activity can apply for membership cards with their ID cards and get a beautiful birthday present as long as they spend money in stores all over the country (without limiting the amount of consumption);

Note: 1, birthday is based on the date of ID card;

2. After customers successfully apply for membership cards and receive gifts, they need to register in the notebook and mark "Sent" on the consumption receipt to avoid duplication;

3. Suggested gifts are ornaments or ornaments printed with xx company logo, such as scarves, jewelry, home decorations, etc. (with photos)

(iii) Privileges of members

1. During the activity, members can enjoy 30% discount on some products and 10% discount on new products;

2. During the activity, the membership card will be scored as usual;

3. Members who celebrate their birthdays during the event will receive a beautiful birthday gift with their ID cards;

Note: Birthday is based on the date of ID card, and members need to register after receiving gifts;

Promotion and cooperation of intransitive verb activities

(1) active pop material;

(2) Leaflets: Please cooperate with the publicity activities of printing leaflets;

(3) SMS promotion: send event notification SMS to member customers on October 30th, 20xx;

(4) Broadcast publicity: make a broadcast of publicity activities and play it repeatedly during the activities;

(5) Shopping mall promotion: send short messages to shopping mall members on October 30th, 20xx, and develop potential customer groups by using shopping mall customer resources;

Seven. Division of work in the preparatory period of activities (omitted)

Model essay on marketing activity planning scheme (3) 1. Free promotion plan

Selection method: free samples.

(1) Reason:

1, in response to competition

In similar products, it is very common to give away samples for free. In view of this situation, we can't lag behind, and we must keep our old customers. When competitors try to win over consumers with this benefit point, we should also give consumers the same or even more benefits to attract new users and retain loyal customers.

2. Trial of new products

Xxx has been committed to developing new products to protect consumers' skin, so it can launch various new products from time to time, such as moisture whitening fruit series, slimming series, shampoo and shower gel, baby series and so on. And free samples can be given to consumers for trial, which can eliminate their psychological barriers of suspicion and reduce their consumption risks. And make it have a good impression on xxx brand.

(2) implementation:

1. Time: Saturday and Sunday in the middle of the year, May Day, Golden Week and other hot consumption periods.

2. Location: large supermarkets and specialty stores selling xXX products in XX city, where the supermarket location is specifically near the counter.

3. Implementation method: Designate a special person to manage and distribute free samples. The consumer receives the sample product (10g/ copy) from the special person with the shopping payment receipt (such as the proof of purchasing xxx products), and fills in the sample claim form (only including simple information such as name, gender, age, occupation, telephone number, email address, etc., and the latter two items can be omitted).

4. Personnel: one person is arranged at each supermarket sales point, and the exclusive store performs it for the clerk.

5. Step:

(1). Promoters are in place to prepare for the event.

(2) Consumers buy xxx products.

(3) Fill in the form at the promoter with the consumption voucher.

(4) Free samples.

(5) After the day's activities, the promoters shall count the number of free samples and sort out the information of the sample registration form. Submit to the superior and get off work.

6. Difficulties in operation:

(1) Promoters pass off samples with false information.

(2) As the steps are slightly complicated, the degree of cooperation of consumers may be reduced.

(3) The cooperation of stores may not be high.

(4) The information transmission rate in the supermarket may not be high.

(3) Cost budget and effect evaluation

1, cost budget:

(1) The cost of the free sample itself.

(2) Promotion personnel expenses.

(3) Store rent and related expenses.

2. Effect evaluation: Because this method is common, it may not be easy to attract consumers' attention. But for those consumers who buy xxx products, this is a better and more affordable way to give back, which is conducive to building brand loyalty and brand reputation. But after all, it is difficult to attract new consumers by this way alone, which is not conducive to opening up the market.

Second, the preferential promotion plan

Choice: Refund

(1) Reason:

1, in response to competition

Among similar products, there are not many manufacturers who adopt the refund method. Choosing this way can make consumers feel a little fresh.

2. Benefit our customers

At present, Xxx's products have a good reputation in China market, and consumers think it is a product with high cost performance. In order to thank consumers, the way of refund can make consumers feel affordable.

3. Increase sales.

Using preferential sales promotion can directly promote the sales of products, and the effect is ideal. Moreover, 50 yuan's strategy of returning to 5 yuan is mainly to promote the sales of xxx mid-range products, and the prices of its single products are mostly between 30 yuan and 48 yuan, such as eye cream, lotion, some mask sets, etc., which are essential items in daily maintenance, and consumers can take this opportunity to buy them in advance. And if you want to meet the standards of 50 yuan, you have to add another product, such as facial cleanser, which is also an ideal combination and can promote sales.

(2) implementation:

1, time: x month 1 to x month 8 (section xx).

2. Location: large supermarkets and specialty stores selling xXX products in XX city, where the supermarket location is specifically near the counter.

3. Implementation method: Designate a special person to manage and return cash. Consumers who purchase xxx products at one time can get a thank-you refund from the special person 5 yuan every time they arrive in 50 yuan with the shopping payment receipt (such as proof of purchasing xxx products) (those who exceed 50 yuan but are below 100 yuan can get 5 yuan, and so on), and fill in the form for receiving the refund (only including simple information such as name, gender, age, occupation, telephone number and email address, and the latter two items can be omitted).

4. Personnel: one person is arranged at each supermarket sales point, and the exclusive store performs it for the clerk.

5. Step:

(1). Promoters are in place to prepare for the event.

(2) Consumers have bought xxx products all over 50 yuan.

(3) Fill in the form with coupons to the promoters, and be sure to record the single number of coupons.