Luo Yonghao used his IP to help the hammer drain. Why did the hammer still fail?

Because Luo Yonghao's company faced many problems and crises from the beginning, even his own press conference could set others' products on fire. The reason why he can persist until now is actually because of his persistence and perseverance.

Hammer Technology has released many non-mobile phone products, but these products are not developed by Hammer Technology. Luo Yonghao is using personal IP to set up platforms for many affiliated companies. The most important reason for the rapid popularity of bullet news lies in Luo Yonghao's strong recommendation at the press conference, rather than the pursuit brought by the highlights of the product itself. Judging from the hardware category released by the hammer, this company is doing more and more like Xiaomi.

Since its establishment, the company has been in constant trouble, the products have never reached the expected sales volume, tickets have been skipped many times, and supply chain problems have occurred frequently. In just 20 15 a year, it was rumored to have closed down six times, was acquired five times, and was sued by users 1 time, exposing the capital chain dilemma 1 time. It has survived for at least six years, which is a miracle. Can live so long, mainly depends on Luo Yonghao has been using its own IP value to save his life.

Since Lao Luo started making mobile phones, he has always claimed that he is only the flagship, and he can also see his extreme confidence in T 1 pricing. But all this only lasted until the first product of the hammer. More than a year after the release of T 1, Hammer launched its own entry-level product-Nut Mobile Phone. Later, the competition in the mobile phone market became more and more fierce. Companies like Xiaomi are very sad, and Hammer Technology naturally feels the pressure. For a small business, the mobile phone business is really too difficult to do.