What is private domain operation? What is the key to the 3.0 phase of private domain operations?

Introduction: This article is an overall solution for private domain operations based on the one-stop digital user operation service provider Beijing Huibo Technology’s experience in building private domain traffic and user operations for 2000 brands in the past 9 years. Share to help enterprises better understand how to achieve greater cost reduction and efficiency increase in the current private domain operation 3.0 stage. Before the beginning of 2021, private domain traffic was still in the 2.0 stage. This stage is the stage where group robots (9.99 2.46, diagnosis stocks) and fission are prevalent; now, the competition for technical tools such as SCRM and MA, and the rapid iteration of technical tools have helped this Stage brands operate private domains efficiently. By 2022, the private domain has entered the stock stage. At this stage, whoever has more complete user data, more detailed data analysis, richer user portraits and user tags, who understands consumers better, will win more traffic. Transformation. From the perspective of the stage changes in the private domain, the key to the era of private domain operation 1.0 is user attention, the key to the era of private domain operation 2.0 is user tags, and the key to the era of private domain traffic 3.0 has turned to "user thinking". Furthermore, Refined operations for users. So how can we do a good job in private domain operations in the 3.0 stage of private domain operations? In addition to factors such as corporate strategic layout, changes in the thinking of corporate employees, corporate strategic operation methods, etc., the use of technical tools is indispensable for companies at any stage of private domain operations. Next, we will start from the private domain operation solution of Beijing Huibo Technology, a one-stop digital user operation service provider, and explore the key empowerment of technology platforms or operating tools in private domain operations. Looking at the private sector operating companies that are currently relatively successful, they basically know how to leverage their strengths. Behind the leverage is a change in mentality that companies have begun to focus on their core businesses and choose to outsource private domain operations that they are not good at. According to the survey of the "2021 Chain Brand Private Domain Operation White Paper", before and after 2021, the number of companies choosing to use third-party service providers for customized development or joint development of private domain operations has only increased. This can be seen from the 2,000 brands that Beijing Huibo Technology has cooperated with that are seeking to build private domain operation systems. High cost performance is an important reason why they choose third-party private domain operation service providers, which can avoid enterprises from accelerating the deployment of private domain operations. The phenomenon of "stepping on pitfalls" on the road of operation can achieve the goal of reducing costs and increasing efficiency more quickly. Therefore, for companies that are confused in the early stages of building a private domain operation system or do not know how to correctly build a brand private domain operation system, Beijing Huibo Technology proposes a solution to the problem based on the essence of connecting users: return to user lifetime value , is the key to breaking through private domain operations. This essence is basically within the scope of private domain operations no matter which stage it develops. So, how can brands return to users’ lifetime value? Establish connections with consumers by providing services to gain user value. The relationship between users and enterprises is to put forward demands and satisfy services, in which the interaction point is the carrier of services. As a leading member relationship management service provider and data operation analysis service provider with SaaS platform architecture in China, Beijing Huibo Technology has also exerted greater connection capabilities and data support potential. Relying on the advantages of a hundred-person developer team and industry-leading technical capabilities such as data integration, data clarity, data security encryption, and data interactive applications, Beijing Huibo Technology uses global channel connection resources and one-stop connection scenarios, Terminal-level data analysis and integration capabilities, long-term and stable customer service relationships, and native, insensitive operating methods create three core advantages in connection, data, and operations. At the same time, relying on its advantages in global user connections, global channel data, and private domain operations, Beijing Huibo Technology provides brands with a one-stop solution for global customer acquisition, refined operations, marketing conversion, and member operation and repurchase growth based on corporate WeChat. Private domain operation solutions. Help brands build their own brand private domain operation system, combine public accounts, mini-program malls, and shopping guide functions to cover the entire link of e-commerce industry solutions and retail industry solutions, provide closed-loop member operation links, and achieve sustained brand growth.

In summary, Barrier Enterprise Micro SCRM’s one-stop private domain operation solution has four major advantages to help brands open up the entire marketing link and cover the entire life cycle of users: (1) One-stop private domain operation solution: Beijing Huibo Technology The Barrier Enterprise Micro SCRM system is based on the enterprise WeChat public account mini-program mall and other carriers, and has 9 years of operation experience in the e-commerce industry to provide one-stop private domain operation solutions for brands. (2) Data integration (data analysis integration capability): Huibo Technology Barrier SCRM enterprise and micro private domain operation system supports docking of omni-channel platform data, such as more than 20 channels such as Youzan, Taobao, JD.com, Pinduoduo, etc., seamlessly docking with barriers SCRM realizes the interoperability of global traffic data, the interoperability of e-commerce IDs and enterprise WeChat IDs, and seamlessly connects with the cloud Qianzai data center system to achieve integrated analysis and integration of global user data to obtain accurate user portraits. (3) Omni-channel tag system (user refined stratification capability): Barrier Enterprise Micro SCRM private domain operation system supports the establishment of user tag system models, identifies unified user IDs, and realizes interoperability of all-domain tag systems. Realize three-dimensional images and prepare for subsequent refined operations. (4) SOP automation scenarios: Preset 5 major private domain operation SOP scenarios, covering new customer cultivation, potential customer activation, order after-sales tracking, repurchase efficiency improvement, etc. Different marketing strategies are adopted for different customer tiers to achieve better results. Efficient and refined operation of private domain traffic. Some core functions and application scenarios of the barrier SCRM private domain operation solution 1. Customer acquisition link: stock increment super fission omni-channel customer acquisition In terms of private domain operation customer acquisition, the brand can rely on the barrier enterprise micro SCRM multi-channel terminal global traffic to achieve high efficiency Realize user connection and content distribution through intelligent AI outbound calling system, channel employee code, SMS customer acquisition, batch addition of mobile phone numbers, fission customer acquisition, regional live code, mini program connection and traffic drainage, one customer one code, package card, one item Diversified customer acquisition and drainage forms such as Yima fully cover high-frequency usage scenarios of online and offline (31.90-0.44, Diagnostic Stock) users to maximize new traffic. 2. Operation links: customer stratification | refined operations | precision marketing, efficient communication services, and multi-touch private domains. The 3.0 stage focuses on refined operations for users. The so-called refined operation actually means taking different operational actions for different users at different stages. That is, stratification is carried out for users at different stages, and strategic operations are carried out for users at different tiers at the same stage. Therefore, if you want to operate users in a refined manner, you must first stratify users. The barrier (SCRM) private domain operation solution label system has more than 100 attribute dimensions. By supporting intersection and difference combination query and analysis, it can help brands quickly achieve refined customer group management; it also supports one-time group selection and batch marking. You can also set up marking rules so that people who meet the conditions are automatically marked. Get rid of manual and inefficient marking, automatically mark every link, and prepare for subsequent refined marketing contacts. In addition, one-to-one customer operations, community operations, and friend circle operations are also important operational methods for the refined operation of private domains. 3. Conversion link: public domain and private domain linkage, multi-channel marketing and transformation, merchants build a brand private domain operation system, the ultimate goal is to achieve monetization. Huibo Technology's enterprise micro SCRM system has created a full-link user conversion path, from service scene conversion, WeChat group conversion, live broadcast conversion to mini program micro mall multi-scenario marketing conversion, helping enterprises improve their user experience and business efficiency. . For example, customer service/shopping guides can directly push mini programs, product cards, coupons, and event links through the chat sidebar when communicating with fans on corporate WeChat. Fans click on the link to enter the purchase page to complete the closed loop of the transaction. From the selection of target groups to the use of different communication and reach strategies according to different groups, high-quality content and marketing activities, we can achieve refined marketing for thousands of people. 4. Repurchase link: Brand membership center, building a points system to improve member retention and value private domain traffic is to drive corporate growth by increasing existing users' repurchase. There are many ways to repurchase, and membership repurchase is the best way to tap the user's lifetime value. However, when an enterprise builds a membership system, it does not simply mean designing some membership services and then setting a price. There will be a whole set of systems and processes involved.

The Barrier Enterprise Micro SCRM system can establish a unified global brand membership center for brands, expand contact points with users through multi-channel operations, strengthen members' minds, and enhance members' lifetime value. It can realize the unification of multi-channel membership identities, access to rights, levels, and points. And based on the points in the member life cycle, relevant repurchase interactive gameplay is carried out, from guiding membership and cultivating new members to how to increase member value, how to prevent member loss, etc., to improve member value for the brand throughout the entire life cycle and achieve repurchase conversion. purpose.