What is the use of WeChat by so many people?

If we want to discuss China's social software, Tencent's QQ and WeChat are undoubtedly kings, and after so many years, no software can shake their position. Ma Yun wanted to promote Alipay to the social field before, but he found that many people used Alipay just to pay. So Ma Yun suspended Alipay's social expansion plan and launched a more professional "nail" for enterprise users, which can be regarded as winning a part of the social market. Recently, a social application called bullet SMS seems to be very popular, but I'm afraid it's just a flash in the pan. So if there is a software that can shake the status of QQ or WeChat in the future, I think it should also come from Tencent. Because Tencent has completed the accumulation of users, which is difficult for other applications.

We all know the number of users of QQ and WeChat, but for many young people nowadays, they prefer QQ to WeChat. Why?

First, QQ is more entertaining and meets the appetite of young people.

It is undeniable that WeChat is a transition from QQ and eventually surpasses QQ. Therefore, in terms of software maturity, QQ is superior to WeChat. And for many young people now, QQ is more youthful and fashionable, not as "rigid" as WeChat. If WeChat focuses on "friends circle", then QQ has a wider positioning range, which is in line with young people's thinking and yearning for freedom.

Second, WeChat can only be registered by mobile phone number, and QQ registration method is more flexible.

In order to standardize, at present, WeChat can only be registered by mobile phone number, which is a trouble for many young people. Because they need more entertainment, games and other content, they may need more than one account. Wechat's practice of registering an account with a mobile phone number was stuck, so they had to choose QQ. Compared with WeChat, QQ account is more flexible and can better meet the needs of young people.

Third, friends on WeChat are more parents, colleagues and elders, and friends on QQ are more friends and classmates.

For many young people, their own dynamics are more for friends and classmates than for parents and other elders. Although WeChat can be blocked, it is also very troublesome for elders to find an explanation, so many young people choose QQ. Because for these elders, almost all of them now use WeChat instead of QQ. For many young people, QQ is equivalent to a wider place, in line with the young mentality.

QQ and WeChat have developed to this day, and their positioning has been distinguished. By continuing to subdivide, new social application giants may emerge in the future.