How to use crm system data for user portrait

One of the important selling points of CRM industry is big data mining. Aiming at how to use CRM system for data mining to manage customer relationship, this paper takes Baihui CRM as an example to give a simple explanation.

Customer identification

CRM begins with customer identification, and the purpose of this stage is to find new customers who are most likely to become enterprises. The most valuable enterprise is its old customers; At this stage, we should also identify those customers who are about to lose and study how to save them. Baihui CRM can collect customer data and information in an all-round way, record the corresponding customer clues in time and associate them. When customers contact the sales staff, they can identify them at the first time.

Customer attraction

After discovering potential customer groups, enterprises can adopt corresponding marketing strategies to attract these potential customer groups. The effective way to attract customers is direct marketing, that is, enterprises sell directly to customers and stimulate customers to place orders directly through various channels. Baihui CRM can obtain clue information from the website or offline seminar through the clue table. Baihui CRM can launch corresponding marketing activities according to different marketing objectives through the analysis of data, and seize customers' interest points.

customer retention

Customer satisfaction refers to the comparison between customers' expectations of enterprises and customers' own perceptions, which is an important condition for enterprises to retain old customers. The methods for enterprises to retain old customers include one-to-one marketing, customer loyalty projects and complaint management. One-to-one marketing refers to analyzing, discovering and predicting the behavior of specific customers. The purpose of customer loyalty project is to maintain long-term business contact between enterprises and customers. Customer loyalty projects include the analysis of customer churn, credit score, service quality and loyalty project satisfaction. Baihui CRM can provide customers with one-to-one customized services and targeted personalized marketing activities, thus laying the foundation for better retaining customers.

Customer development

The elements of customer development include customer life cycle value analysis, upgrade sales and cross-selling market analysis. Customer life cycle value refers to the total net income that an enterprise obtains from customers. Promoting sales means providing the right service to the right customers at the right time. Cross-selling refers to the integration of various resources (time, money, ideas, activities, etc.). ), thus reducing costs and enabling enterprises to reach more potential customers through multiple channels. The main purpose of Baihui CRM data analysis is to dig out the rules hidden behind customers' buying behavior by analyzing the data of customers' buying behavior, so as to maximize the trading intensity and value of customers.