5 selected articles from the annual work plan of the sales department in 2022

To achieve good sales results, you must strengthen business learning, broaden your horizons, enrich knowledge, adopt diversified forms, and combine business learning with communication skills. Do you know what the annual work plan of the sales department is in 2022? Let’s take a look at the annual work plan of the sales department in 2022. Welcome to check it out!

Annual work plan of the sales department in 2022 1

Core content

The sales plan is the basis for every salesperson's work. Writing a sales plan is a must for salespersons in large companies. Of course, there are many small companies that do not plan, train, or guide salespeople and only pursue sales. It is conceivable that most salespeople have difficulty completing sales tasks, and the sales tasks set by the company have become a castle in the air, just a decoration or a piece of paper.

The sales plan includes the following aspects

1. Market analysis. That is to say, based on the understanding of the market situation, the product's selling points, consumer groups, sales volume, etc. are positioned.

2. Sales method. It is to find the model and method suitable for selling your own products.

3. Customer management. It is how to serve newly developed customers and how to encourage them to increase sales or purchases; how to follow up on potential customers.

4. Sales volume task. It is to set reasonable sales tasks. The main purpose of sales is to improve sales tasks. Only by working hard to use various methods to complete the set tasks is the role of planning.

5. Assessment time. Sales plans can be divided into annual sales work plans, quarterly sales work plans, and monthly sales work plans. The assessment time is also different.

6. Summary. It is to evaluate the sales plan for the previous period. The above six aspects are what the plan must have.

2022 Sales Department Annual Work Plan 2

In 20__, a new beginning requires a new plan to complete the work better. The following is my personal work plan:

1. Specific work plan

1. Detailed breakdown of sales tasks, allocate monthly tasks to weekly and daily tasks, and check tasks after the end of the daily shift Completion status and summary of work gains and losses;

2. Maintain good relationships with old customers and send blessing text messages on weekends to make customers feel valued;

3. New products are launched or seasons change During the event, proactively notify customers by phone and invite them to the store for consumption.

2. Personnel Allocation

Allocate the daily work of the store according to the characteristics of employees and make rational use of human resources. Each person has at least five try-on customers every day, and at least two orders are made to increase the try-on rate and transaction rate. Because February is the time when spring new models are just launched, I will organize everyone to memorize the model numbers to understand the products, and actively adjust the display to make customers feel refreshed.

As a high-end brand, service is indispensable and top priority. While improving personnel service levels and strengthening service awareness education, we also pay attention to the comprehensive qualities of employees and sales personnel such as speech, conversation, and behavior. Improve, better serve customers wholeheartedly, reduce investment and dismantling,

3. Operation and management

1. Strengthen the management of commodity purchase, sales and inventory, master the rules, and increase commodity inventory Turnover rate, no backlog of goods, no shortage of goods, make warehouse commodity management more scientific and rational.

2. Since the store did not carry out decoration and image design when it first entered the mall, I hope the company will make a timely plan to upgrade the store image after the Spring Festival. I will actively cooperate with the company to do all the work during the decoration period.

3. Use the holidays to make articles and do more activities to promote sales, such as giving gifts when new products are purchased, and other activities to attract customers' attention.

4. Actively grasp the reception work, do a good job of reception by one person, coordinate comprehensively, and make customers feel warm and considerate service.

5. Actively maintain store displays and iron new goods in a timely manner when they arrive.

6. Regardless of the shift, there must be a door greeter at the door, and customers must put down any work they are doing after entering the store to receive customers.

7. In order to achieve the target performance, superior leaders need to provide support in terms of goods and activities, ensuring that each product is continuously coded and supported by a large number of gifts.

The above is my work plan for 20__, and the specifics need to be completed step by step in practice.

2022 Sales Department Annual Work Plan 3

1. Staffing of Salespersons:

1. Based on the principle of four subdivided areas, recruit 4 Local employees are engaged in business development, and their remuneration is paid after consultation with the company based on local salary standards, performance, and the general situation of the market under their jurisdiction.

2. Selection of dealers (distributors);

The overall principle of choosing dealers should be that attitude determines cooperation: the customers who are suitable for the enterprise do not look at the appearance of big or small. After the basic conditions are met, the key is to see their true attitude towards our brand, that is, whether they understand and agree with our company's overall strategy, corporate philosophy, culture and brand building, etc., and to see whether they will spend their main energy and resources on our company. The brand may allocate how many resources to operate our brand (coordination intensity).

Basic conditions: Mainly depends on whether it is stable:

a. Have certain financial strength; balance and stability of financial revenue and expenditure;

b. Have its own The marketing team maintains a certain quality and stability;

c. Has its own sales channels and outlets, and maintains the stability of the development planning layout;

d. The personality of the decision-maker sound.

2. Construction of access terminals;

Under the principle that the company’s marketing policy does not establish provincial agents, although the province is divided into two major districts and four subdistricts, the main purpose is In order to divide and manage the market areas of salesmen.

1) In every district and city in the province, it is basically a principle to have one dealer;

2) In key regional markets, such as __, __, etc. If the business strength or network is limited, after negotiation, several distributors will be found in the city and county to achieve the purpose of expanding terminal outlets.

3) In the construction of terminal outlets, initially we will focus on influential hotels, restaurants, and hypermarkets, and determine a reasonable number of outlets based on the specific market.

4) After the initial layout is completed, the goods will be distributed to tobacco and alcohol stores and small and medium-sized supermarkets.

5) Carry out intensive cultivation in key regional markets and provide appropriate lighting to small restaurants and small grocery stores in residential areas?

3. Advertising;

< p> Advertising should be simple and applicable, and all resources should be integrated from the aspects of publicity methods, media selection, program planning, advertising creativity, etc., in order to achieve the maximum publicity effect with the minimum investment.

1) In advertising, the market positioning and target market of __ red wine should be used as the entry point, and effective publicity should be carried out for the target consumer groups, so as to be targeted and not waste resources.

2) According to some characteristics of the wine market, the publicity is based on __ red wine is ___ finely brewed wine and a nourishing wine on the table; it is guided by a scientific, healthy, natural and Stylish wine. The new concept of consumption is the basic direction.

3) According to __ region, climate characteristics and the daily eating habits of local residents, the properties of wolfberry should be sweet, neutral, non-toxic and __ Red wine will not cause internal heat, it will eliminate internal heat and detoxify to promote.

4) During the market introduction period, in order to expand the impact of the product, we negotiated with dealers to adapt to TV media and carry out advertising at appropriate times.

5) Grasp two points in newspaper publicity:

a. First, focus on hard advertisements, focusing on promoting __Red is an innovative wine;

< p> b. As the market advances, organize a series of soft advertising copywriting to introduce the legend of the origin of __, the characteristics of __ wine and other aspects of wine culture.

In order to expand the effect of newspaper publicity, activities such as reading newspaper advertisements, answering questions, and giving gifts can be held.

4. Advertising on TV, newspapers and periodicals

The cost of advertising is relatively high and only appropriate short-term advertising can be carried out. Our promotion of __ red wine should focus on high-traffic sales terminals such as hotels and hypermarkets, which account for a large share of consumption.

1) Promotion at the terminal should be based on increasing the attention rate. The attention of customers who are about to visit the terminal should be attracted first. Whether to buy __ red wine is another matter. Let them first Take a look at __ red wine, such as in front of the wine product display rack in the wine section of the store. How to attract the attention of customers? In addition to the explanations of on-site promoters, another way is to make a fuss about the terminal display. We designed an exquisite , a display rack that can reflect the brand image of __ red wine. The display rack does not need to be large to achieve a unique display effect of __ red wine. Similarly, this display rack can also be used in some wine and restaurants if conditions permit.

2) Promote and attract attention through other methods at the terminal, that is, posting pops, sending pamphlets on drinking knowledge, setting up Big Mac image display boards, and setting up large inkjet light boxes.

5. Daily management:

As a provincial supervisor, daily management should mainly focus on three aspects:

1) Business expansion, Management work, personally participate in and guide salesmen to collaborate with dealers to do channel terminal work, expand the visibility of __ red wine in the __ market, and increase its market sales.

2) In terms of salesman management, as a business supervisor, while possessing certain business development and management skills, he should also set an example by being a king, a relative, and a teacher to others. The role is to organize and strengthen the learning work of salesmen, learn the company's strategic planning, corporate culture, brand building and other aspects together, and organize the learning of business knowledge, thereby improving everyone's personal quality and business ability, and giving full play to everyone subjective initiative and form a team that is united, friendly, mutually helpful, and motivated.

3) Act as a communication bridge between the company and dealers. The most basic requirement for salesmen is to be diligent. You must be diligent in communicating with dealers, have innovative thinking concepts, be diligent in thinking in daily work and study, and have keen insight, be good at discovering problems, solve them in a timely manner, and report problems that cannot be solved to the company for coordination and processing as soon as possible.

2022 Sales Department Annual Work Plan 4

In order to better engage in sales work in the furniture industry and improve the sales level of furniture sales, necessary work plans are now being carried out for furniture sales work , the specific situation is as follows:

1. Market Analysis

The price war in the air-conditioning market has gradually started for several consecutive years. The low-end demand in the secondary and tertiary markets, as well as the continuous improvement of urban construction and people's living standards and the arrival of product upgrading, have driven the continued growth of the primary market, thus driving the expansion of the overall market capacity. The total domestic sales volume in 20__ reached 19.5 million units, an increase of 11.4% compared with 20__. It is expected to reach 25 million-30 million units in 20__. According to industry data, the global market capacity is between 55 million and 60 million units. China's market capacity is about 38 million units. According to the division of regional market share capacity, the capacity of Shenzhen's air-conditioning market is about 400,000 units, and the furniture sales target of 50,000 units accounts for about 13% of the market share.

At present, Galanz's market share in the __ air conditioner market is about 2.8%, but according to industry data, it has been in a "shuffle" stage in recent years, and the brand's market share will form a high degree of concentration. According to the company's strength and product line in 20__, the company's furniture sales target in 20__ is completely possible to achieve. In 20__, there were about 400 air-conditioning brands in China, which dropped to about 140 in 20__, with an average annual elimination rate of 32%. By 20__ In 2016, under the "encirclement and suppression" of first-line brands such as Gree, Midea, and Haier, there were less than 50 active brands in China's air-conditioning market, and the elimination rate reached 60%. In 20__, LG was accused of dumping by the United States; Kelon encountered financial problems and its market share declined sharply. Xinke, Changhong, and Oaks have also been adversely affected by companies and brands, and their market share has also declined. Japanese brands such as Panasonic and Mitsubishi were affected by the strong anti-Japanese sentiment of the Chinese people in 20__, and their market share dropped significantly. Galanz air conditioners are showing a rapid growth trend in the Guangdong market. However, the Shenzhen market foundation is relatively weak, the team is still relatively young, and the brand influence needs to be consolidated and expanded. Make the following work plan based on the above situation.

2. Work Planning

Based on the above situation, six tasks will be focused on in the 20__ annual plan: Furniture sales performance

According to the annual sales tasks assigned by the company, monthly Furniture sales tasks. Decompose according to specific market conditions. Broken down to monthly, weekly, and daily. Break down the monthly, weekly, and daily furniture sales targets into each system and each store to complete the furniture sales tasks in each period. And on the basis of completing the task, improve furniture sales performance. The main means are: improving team quality, strengthening team management, carrying out various promotional activities, formulating reward and punishment systems and incentive plans (based on market conditions and the actual situation of each time period). This work is carried out at all times regardless of the off-peak and peak seasons. During the peak furniture sales season, we will carry out vigorous furniture sales promotion activities for professional home appliance systems such as Gome and Suning, and strongly promote large-scale terminals.

2. k/a, agent management and relationship maintenance

Effectively manage existing k/a customers, agents or k/a and agents that will be expanded And maintain relationships, establish customer files for various k/a customers and agents, understand the early furniture sales and strength, and carry out the company's corporate culture dissemination and the company's new product dissemination in 20__. This work was completed at the end of August. Spread from time to time after the peak season ends and before the peak season begins. Understand the basic situation of each K/A and the person in charge of the agency, conduct regular visits, and communicate effectively.

3. Brand and product promotion

Brand and product promotion will cooperate with and implement the company's regular brand publicity and product promotion activities from 20__ to 20__, and plan some investment costs, which are relatively Low publicity and public relations activities to enhance brand image. Such as "Ganz air conditioning health, environmental protection, love my home" and other public welfare activities. If possible, joint promotion with various k/a systems can not only expand influence, but also establish good customer relationships. Product promotion mainly includes some "road shows" or outdoor static displays for product promotion and normal business promotion.

4. Planning and execution of promotional activities

The planning and execution of promotional activities are mainly carried out during the peak furniture sales season from __ to __. The first is to strictly implement the company's Furniture sales promotion activities, secondly, flexibly plan some furniture sales promotion activities based on the market conditions at that time and the furniture sales promotion activities of competitors. The theme idea is to avoid its advantages and attack its disadvantages, and focus on planning and execution based on the company's product advantages and resource advantages.

5. Terminal layout (in line with the channel expansion of business lines)

According to the company’s annual furniture sales target of __, the popularity of channel outlets will increase significantly. According to this Actively cooperate with the work of the business department anytime and anywhere, and actively cooperate with the image construction of store-in-store, garden-in-garden, and store-in-cabinet (according to the requirements of the six atmospheres of the company's booth layout). Actively arrange work on promotions, sample loading tracking and product display. This work is carried out based on the needs of the company's business units. The layout standards are strictly in accordance with the company's unified standards. (Adjustments will be made in due course under special circumstances)

2022 Sales Department Annual Work Plan 5

Time flies, and counting on my fingers, I have spent four spring and autumn years in Kimberley. On February 6, 20__, with the opening of the new store, I came to the Kimberley West Store. I have experienced a lot and gained a lot during this year. I would like to thank all the leaders and colleagues for their support and help, which has allowed me to grow better. Now I will report the work status in 20__ as follows:

1. Diligent, sincere, and not boring work attitude, and take the initiative to complete the work on the second floor.

1. Insist on making birthday calls before 11 o'clock every day, and send Kimberly's best wishes to customers in a timely manner;

2. Insist on making three-day follow-up calls every day to help customers purchase jewelry Make a phone call promptly on the third day after the purchase to ask the customer whether the length of the necklace they purchased is suitable and the size of the ring, so that the customer can feel that Kimberley’s service is so considerate;

3. Collect customer feedback every night on the day of purchase File, carefully register the customer's birthday to prevent any omissions.

2. Be responsible for your own responsibilities

I have been managing diamond goods for more than two years.

When managing goods, first check the number of newly arrived goods; check whether the jewelry mark is consistent with the label and certificate; check whether the jewelry number and price are consistent with the goods list; check whether the goods have quality problems, and promptly pick out and return the problematic goods The company; promptly replenishes goods that are out of stock at the counter, puts the company's new models and series of accessories into categories, and selects a separate counter to focus on display; cooperates with the east and west stores to adjust goods, and delivers goods at any time when needed ;For out-of-the-counter goods, timely take them out of the warehouse, and timely put new goods into the warehouse. When taking inventory at the end of the month, ensure that the inventory is completed smoothly every month and the data is foolproof; For without the permission of the manager, no one is allowed to take out the goods from the counter and leave the store. Everything was done well, and there was no mistake throughout the year

3. The summary in sales is as follows:

1. During the reception process, the jewelry products were fully displayed

Since most customers lack knowledge about jewelry, it is very important for salespersons to display jewelry and actively guide customers to try on jewelry. When I take out diamond jewelry, describe it to the customer, for example: describe the cut of the diamond, and gently use my hands to describe it. Gently turn the diamond jewelry, move the hand and mouth, basically finish the description, and then hand it to the customer. In this way, the customer will imitate my actions to observe the diamond, and ask: "What is a Belgian cut?" I can then proceed. Explain that such questions and answers are the salesperson's skills in displaying jewelry. When customers are spoiled for choice when choosing a style, I promptly recommend two pieces of jewelry with a relatively large contrast, and the customer chooses the jewelry that has been observed for a longer time, and describe the different styles represented by the two styles. This makes it easy to lock in and narrow down the style chosen by the customer. with scope. When choosing a price, follow the principle of rising sharply and slowing down.

2. Take advantage of the questions raised by customers and seize the opportunity to introduce jewelry knowledge as much as possible

The more jewelry knowledge customers know, the more satisfaction they will get in the future. . When a woman wears a newly bought diamond ring to work, she always hopes to attract the attention of her colleagues. When others see the diamond ring, she will talk about everything she knows about diamonds. Fully enjoy the spiritual enjoyment of owning a diamond, and at the same time, it is advertising for us. As the saying goes, "A satisfied customer is the best advertisement" and "The most influential advertisement is the people around him." Therefore, seize the opportunity during the sales process and explain jewelry knowledge skillfully when customers raise questions.

3. Guide consumers out of purchasing misunderstandings, use their strengths and avoid weaknesses to cleverly explain the quality of diamonds

Due to the misleading of some marketing units, many consumers require the origin of diamonds to be from South Africa when purchasing diamonds. When a customer asked if there were any South African diamonds, I would definitely say yes and tell the customer, "In fact, the quality of diamonds is measured by the 4C standard. South Africa has a large output, so not all diamonds are good. Kimberley uses all diamonds from South Africa." High-quality and high-quality diamonds. When giving the certificate to the customer, take the initiative and look at it before handing it over to the customer, and make sure to confirm the diamond based on the grade, combined with the diamond grading principles and conditions and the price ratio.

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