How does rice cake mother do e-commerce drainage?

The e-commerce drainage of rice cake mother is to bring goods through the anchor, search for recommendations, and free parenting knowledge.

Anchor with goods: through some head anchors with goods, customers can start to understand the mother of rice cakes, and then realize drainage. Live broadcast can bring popularity. In the process of brand building, brand awareness, reputation and loyalty are the core of brand building. Brand enterprises create hot spots and enhance brand awareness through special live broadcast and live broadcast traffic bonus.

Search recommendation: Promote through search engines. When users search for some suitable maternal and child products, the search engine will recommend rice cake mothers to mothers through big data. When customers happen to have needs, they will start to pay attention to rice cake mothers and search for vegetarian products and courses, so as to achieve the purpose of drainage. Most of the contents recommended by the rice cake mother are based on the founder's own personal experience and pain points.

What is a rice cake mother? Mother Rice Cake is a maternal and infant brand under Hangzhou Zhicong Network Technology Co., Ltd., which provides media products, educational products, best e-commerce and other services for China babies aged 0-6. Cake mom's preferred categories include picture books, toys, daily necessities, household items, complementary foods and so on. On the source of goods, the team directly connects with the brand or the general manager of China.