What is the difference between WeChat official account, service number and subscription number?

1, service number and subscription number are official WeChat accounts. The main function of the subscription number is to send messages in groups every day; Service numbers can be used to build payment and trading platforms.

2. The service number is mainly biased towards service interaction, and four messages can be sent in groups every month before and after authentication; Subscription number is mainly used to transmit information to users, and only one message can be sent in groups every day before and after authentication.

3. You can apply for a custom menu for the service number; Subscription number does not support applying for custom menu.

4. After the service number authentication, you can apply for WeChat payment; Subscription number can't.

First, the subscription number and its characteristics

You can send 1 mass messages every day.

Messages sent to subscribers will be displayed in their Subscription Number folder.

The message pushed to the user will not be prompted.

You can only apply for a custom menu after the subscription number is authenticated.

Second, the service number and its characteristics

You can send 4 mass messages within 30 days.

Messages sent to subscribers will be displayed in each other's chat lists.

Messages pushed to users will be prompted like ordinary WeChat messages.

Service number can apply for custom menu.