Summary of commendation activities

Further unify the sales speech of real estate consultants, improve the mastery and learning ability of professional knowledge, standardize reception etiquette and telephone answering speech, strengthen and standardize the management of sales reception system, conduct regular exchanges, study and discuss, and correct and clarify work attitudes and responsibilities. The following is a summary of the fundraising activities I have carefully arranged for you. Welcome to refer to!

Summary of fund-raising activities In 20xx, Lvdu Real Estate firmly settled in Jiaozuo, adhering to corporate vision, and became an influential real estate developer and investor in China! With the original product of the mountain-Lvdu Diecui Garden, I boarded Jiaozuo for the first time, taking customers as the center, casting a happy home of1.20,000 square diecui garden. The project is located at the intersection of Jiankang Road and Beihuan Road in Jiefang District of Jiaozuo City. On August 25th, 73 ~115m2 genuine products of the first phase of Lvdu Diecui Garden were publicly recognized in the whole city!

Attracted by the cash discount of 6,000 yuan, the scene was crowded with guests who came to participate in fund-raising activities, and as many as 1000 customers were present that day. Many customers came to the Green Capital Diecuiyuan Marketing Center early to see the sand table and listen to the explanation? The lively scene, beautiful melody, intimate service and orderly handling process have left a deep impression on customers. The reason why Lvdu Diecui Garden can be favored by the majority of home buyers is all because of the brand charm and excellent technical quality of the project itself.

Looking back on the previous stage, I feel a lot. After 1 month's intensive study and training of real estate-related business knowledge, and more than two months' accumulation of leaving electricity for export and calling customers on site, we finally ushered in the day of grand recognition of Diecuiyuan project, but our mood was complicated and changeable.

At four o'clock that morning, I was awakened by the customer's emergency call and rushed to the sales department non-stop. I always remind myself of today's work tasks and work arrangements. However, when the sales department faces many waiting customers, it seems blind and at a loss. Fortunately, under the guidance of Manager Zhang, I know what I have to do. While guiding new visiting customers, we must protect our old customers and let them feel your warmth. The company is also considerate, providing some drinking water, bread and milk, and also building awnings and seats to alleviate customers' anxiety of waiting for approval. The scene was really hot and crowded, and the customers who came to consult and arrange the numbers talked with each other, which invisibly improved the popularity and influence of Lvdu Diecui Garden among Jiaozuo citizens and provided the source power for the sustainable development in the later period. There were many people at the scene, including some customers who visited for the first time, but I only caught two groups of new customers, which was relatively small compared with others, which once again showed that my work lacked rationality and scientificity.

In personal work, some problems need to be deeply reflected and summarized:

1. I have never been in contact with the real estate industry before, and my business is relatively unfamiliar. In the future, I will study the relevant knowledge well in one-hour study activities every day. In addition, the business ability of answering electricity and interviewing needs to be improved. The tone of speech is too gentle, without passion, without creating a tense atmosphere. You are not in a hurry, and the customers are not in a hurry to visit. Later, you need to change your calm tone. When you are in a hurry, you must show it on the phone, so that customers feel that the opportunity is rare and grasp the customer's psychology.

2. In daily work, I just blindly carry out and lack my own thinking. Theoretical knowledge should not be memorized, but should be combined with specific things. I have passed the theoretical knowledge, but I think it is too simple. Don't calm down and think about how to apply knowledge to practice, how to tell it to customers, and think from the customer's standpoint. Only limited to the surface, we should dig deeper into the benefits that knowledge can convey to customers.

3. Export customers didn't make good use of it. When doing export, I didn't make good use of the information of the customer who left the phone number. As a novice, there are some problems in sorting out the customer information when filling out the questionnaire. The place of registration and the demand for house purchase are not well recorded, which leads to the passivity when calling customers in the later period, which greatly reduces the chance of visiting, and the great advantages of export are not reflected.

4. There are also some problems in telephone invitation, such as the lack of telephone answering and telephone tracking skills and flexible learning, which leads to the failure to make maximum use of the resources of export customers. In the telephone communication, there was no positive response to some thorny issues and customers' rejection, and they did not really find out their intention to buy a house. I'm really bad at catching clients.

5. Turn a blind eye to fund-raising activities and be at a loss. In one case, I became speechless and didn't know what to do. Fortunately, Manager Zhang gave timely guidance to remind everyone of the work that needs to be done. However, I believe that experiencing this recognition is a growing experience and an excellent learning opportunity for myself.

6. Personal business ability needs to be improved. Suddenly, I found that I had forgotten all my previous knowledge, and I didn't sublimate in depth when I explained it, just stayed on the surface. If you don't think from the customer's standpoint, you will definitely leave a bad impression on the customer in the process of explanation and reception, and you will not pass on the information to the customer. In the future, as long as customers visit, they should take the initiative to guide customers to understand the basic situation of the project, so as to be detailed and comprehensive, so that customers feel that they have come to the green capital, but others have explained it differently.

7. Be diligent and quick-sighted, and protect the customer resources you find. Make a good record of your visit, be sure to contact more customers you find and say your name repeatedly, so that you must find yourself when you visit. Don't contact for a long time, but let other property consultants receive you when you visit because you don't give your name.

8. Be strict with yourself, improve work efficiency, learn self-control, actively learn business knowledge, integrate knowledge into explanation and reception, and form your own style.

In short, from scratch, any growth will experience pain. I believe that through this recognition, I will reflect on myself and grow rapidly. Sort out all kinds of problems in the previous stage and solve them one by one. Don't give up, stick to your beliefs, and don't be depressed because of one failure. Believe in yourself and believe that through this lesson, you will accumulate wealth for the rapid growth in the later period.

Summary of commendation activities in the second part, all personnel of the company are making intensive preparations and efforts according to the established time to make an appointment for numbering activities as scheduled. The number of customers who came to queue before 65438+ 10/6 exceeded expectations. By the end of 65438+10.22, * * * had 175 customers. There are two main reasons: first, the prepayment fee is low; Another point is that the temporary publicity of the original reserved customers has driven some wait-and-see customers to rank. Analyzing these two reasons, customers don't need to take too many risks when buying the products of this project. The problem to be solved at this stage is to stabilize the customer's purchase intention, help customers build confidence in this project, and strengthen the promotion and introduction of the project. Let customers with a wait-and-see attitude have a deeper understanding and comparison, identify with the advantages of this project, make firm purchase determination from the heart, and then introduce preferential policies of paying a large deposit in advance. Customers will only make real investment after confirming their understanding and recognition of the project. Otherwise, haste makes waste, forcing away those customers who hesitate to wait and see, which hurts both customers and the company's psychology. The specific scheme is as follows:

First, pay a large deposit in advance. There are two time nodes. First, the main building of the project should be above plus or minus zero. At this point, customers can intuitively see the embryonic form of their investment products and strengthen their confidence in the project. The second time is the day when the sales office opens. The sales office is a highlight of the project, which is second to none among the sales offices in Yucheng County. When it is displayed to the outside world, it will definitely ignite the attention of the whole city and tell people about it. At this time, the sense of honor brought to customers in purchasing and investing will surge, and their confidence in the project will be enhanced, which can greatly stabilize customers' purchasing and investment psychology. At this time, the advance payment and preferential policies for large deposits have the highest success rate. The reason why the number of customers expected before queuing is not high is also related to these two reasons.

Second, publicity and promotion.

1. Occupy the most favorable advertising space in Yucheng County and carry out a strong publicity campaign, which will have a strong radiation effect on the whole city and have an impact on customers' psychology, so that customers can increase their understanding and recognition of the project, increase their confidence in the project, and increase the sense of glory that can be brought by purchasing this project.

2. Occupy the advertising space of Shangyu bus handle and seat back. Shangyu bus is the main means of transportation for Yucheng residents to and from Shangqiu, and the passenger flow ranks first in the city. * * * 26 Shangqiu buses constantly travel between Shangqiu and Yucheng, and the publicity effect will be very obvious, which is also one of the media that directly contact interested customers. You can do advertising promotion for half a year or a year.

3. Paint the fence on the construction site. Simply and clearly convey the project location information and introduction, indicating the company's rigorous attitude towards the project details.

4. 3D animation. It can more vividly display the quality characteristics of the project, intuitively describe the high-end living environment of the project, fully convey the landscape effect of the community, and publicize the project from all directions and angles. After the production is completed, it is planned to broadcast and publicize on Yucheng TV Station, Mulan Cultural Square Electronic Screen and Datong Road Electronic Screen, and make CDs for customers to increase their understanding of the project.

Third, the launching ceremony of the sales office. This project is positioned as a high-end project in Yucheng County, and our sales office is a bright spot to improve the high-end quality of the project, so we should focus on packaging and display. It is planned to arrange the venue on the opening day, conduct a comprehensive ceremonial celebration, perform song and dance programs, render the on-site activities to drive the atmosphere, and launch a preferential scheme of paying a large deposit in advance. At that time, we will contact the mainstream media in Yucheng to jointly promote support on TV, radio, outdoor advertising, transportation and SMS platforms. Make the project achieve the expected high-end positioning and publicity purpose before the opening, and lay a solid foundation for subsequent customer accumulation and opening.

Fourth, the preferential scheme of paying a large deposit in advance. A unified fee of 50,000 yuan is charged, and the preferential amount is 5% of the total house price. The houses are selected according to the first order. This scheme can simply and fairly divide and choose the preferential amount of different room types, which is not easy to be confused in this link. On the day of the activity, we should pay more attention to other links.

Fifth, take the strategy of road and landscape first. It is suggested to harden Xiangjiang Road first, which is convenient for construction vehicles to pass and customers to see the house, reflecting the confidence of the project itself. Roads and landscapes will be built sooner or later, but customers will see for themselves. The sooner the project is completed, the more chips the project products will raise in price one day earlier, which is conducive to the overall image display of the project. Let customers buy practical, will really form a word of mouth.

Sixth, further unify the sales speech of real estate consultants, improve the mastery and learning ability of professional knowledge, standardize reception etiquette and telephone answering speech, strengthen and standardize the management of sales reception system, conduct regular exchanges and discussions, and correct and clarify work attitudes and responsibilities. Property consultant is the gateway that directly reflects the overall thinking and service quality of the project, with low threshold and high requirements, which should be taken seriously.

Seven, closely cooperate with the project progress in a timely manner to adjust the marketing planning scheme.

Please seriously consider the above plan. If it is agreed to be implemented, the relevant work marketing planning department will implement it as soon as possible.

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