When did Tencent's little red flower go online?

Tencent Charity Little Red Flower was launched on September 9, 20 18.

Tencent Charity Little Red Flower is a caring IP image launched by Tencent Charity on September 9, 20 18. Its design inspiration comes from the caring elements in the theme "Love Together". The shape of each petal is a love, which is combined into a small red flower with five loves. Tencent Public Welfare hopes that through this lovely image, people will feel that "great love" is accumulated by little by little "small goodness" in daily life.

On Tencent's public welfare platform, every good thing that users participate in, whether it is donating money, answering questions or other behaviors, will be recorded and transformed into small red flowers according to certain transformation rules. These little red flowers have become the record and proof of users' participation in public welfare, and also the symbol of users' contribution to society.

How Tencent xiaohonghua is used for public welfare;

During the donation distribution period of Tencent's "99 Public Welfare Day", Tencent will randomly allocate the same amount of donations to the project after users donate to the project. At the same time, users can also invite friends to choose to donate small red flowers to help by sharing the friend help page. When friends choose to donate small red flowers to help, Tencent will randomly generate a certain donation amount again. This means that users can get two donations to the project.

The number of small red flowers plays an important role in the proportion of donations. The greater the number of small red flowers, the greater the proportion of donations. Therefore, the accumulated small red flowers can help the project raise more funds. This kind of donation can play the role of "1+ 1 >"; 2 "effect, so that public welfare projects get more financial support.