What is the prospect of selling second-hand houses?

The second-hand housing market will not be too hot, but it will not cool down. At present, the policy is still focused on new real estate, so the potential of the industry is not very clear.

seller's market

Judging from the national policy of accelerating opening up and activating the second-hand housing market, it can be said that the development prospect of the second-hand housing market is quite broad. Take the second-hand housing market in the city where the author lives, the potential is also considerable. According to the survey, at present, more than 70% of the workers in the city own their own complete sets of housing, and about 50% of them hope to "trade in old ones for new ones, shoddy ones, trade in far ones for near ones, and trade in small ones for large ones".

With the development of real estate industry, it is difficult to see idle land being developed in the old city, and it is impossible to talk about the construction and sales of new houses. So it will almost become the second-hand housing market in the world. With the passage of time, second-hand houses will completely replace new houses and become the mainstream. Such an evolutionary law will appear in all towns in the country.

Demand apartment type

According to the survey, in terms of geographical location, nearly 90% of buyers will choose second-hand houses with convenient transportation and good surrounding business environment; About 80% buyers will choose second-hand houses with perfect medical conditions and good educational environment; 70% buyers will choose second-hand houses with necessary living facilities; 60% buyers will choose the land price with appreciation potential.

Second-hand housing: in terms of housing prices, second-hand housing with a price of 2,600 yuan to 3,400 yuan/square meter is the most sought after, accounting for 80% of the survey population; In terms of housing area, 55 square meters of second-hand housing has great advantages.

Government departments, intermediaries and financial institutions jointly activate the market.

Actively cultivate the real estate intermediary market, promote the construction of intermediary, circulation, service institutions and information networks, further simplify the procedures for examination and approval of the listing of housing reform houses, cancel the unnecessary examination and approval procedures and seal procedures of the original property units, and organically combine the examination with the listing convenience of housing reform houses; On the premise of ensuring the normal operation of the institution, we should reasonably determine the transaction charging standard: improve the work style, simplify the transaction transfer and ownership registration procedures, and comprehensively improve the service quality.

Extended data

Attention to detail.

Now there are many books about promotion skills, which basically talk about the initiative and enthusiasm of promoters to treat customers. But in reality, many promoters can't understand its essence, thinking that enthusiasm is a smile and initiative. In fact, this is also wrong. Everything should be measured, and excessive enthusiasm will have a negative impact.

Take advantage of

Sales is a process of integrating resources. As a promoter, this is equally important. Often meet swindlers cheating in the street, generally have a role-commonly known as trust, its important role is to set off the atmosphere.

Stop before you go too far.

What sales are most afraid of is dragging their feet, and they can't make a quick decision. At the sales site, the best time for customers to stay is 5-7 minutes! Some promoters are not good at reading words and deeds, can't seize the opportunity to promote sales when customers are ready to buy, and still introduce products endlessly, which leads to sales failure.