Where can I read Zhihu's novels?

1. Enter Zhihu on Baidu, find its official website, and click Enter.

2. After the page jumps, enter official website and Zhihu, enter your account and password in the login interface, and click Login.

3. Log in to Zhihu backstage and click the Bookstore button.

4. At this point, after the page jumps, you can see many novels or books, click Free, and select the required books to enter.

5. Click Free Reading on the first page of the book that appears.

6. At this point, after the page jumps, you can see the novel or book you need to read on the Zhihu website.

7. At the same time, you can also enter the novel name on the homepage of its website to search.

8. Entering the novel interface, you can see that it is paid. Click try it out or buy it now.

9. You can start reading after the page jumps (you can choose to pay for the complete reading).

An analysis of the reasons why Zhihu founded Zhihu Bookstore;

1. Continue to build the knowledge payment model.

As the earliest knowledge content sharing platform in China, Zhihu was completely free when it was launched in the early days. When it comes to knowledge payment model, we may start with Luo Zhenyu's logical thinking. Lao Luo started a series of new ways to pay for knowledge from watching videos of logical thinking to subscribing to various consulting columns of APP.

Then the answer burst into flames, making knowledge payment a new term in China. At the same time, Zhihu has also launched two major knowledge service functions: Know About Live and Value About. Then the launch of Zhihu Bookstore is also a further strategy and tactic for Zhihu to pay for knowledge.

2. Continuous operation of content products

As a UGC-type content product, we should work hard on content operation. In content-based products, the main user groups are divided into two categories: content producers and content consumers.

Then the quality of products depends on the operation of these two types of users. How to make content producers continuously produce high-quality content and ensure that these contents can attract more content consumers is the core issue of content operation. In this regard, Zhihu Bookstore gave its own answer.

Books published by Zhihu Bookstore are basically published by opinion leaders from different industries in Zhihu. By providing a good output environment for excellent content producers, content producers can continuously output excellent content. At the same time, as content consumers, they can continuously absorb excellent content through Zhihu Bookstore.

The launch of Zhihu Bookstore is also a typical case of content operation. Through this function, content producers and content consumers are closely linked by "books".

3, increase product stickiness

The launch of Zhihu Bookstore has enabled users to form a closed loop of knowledge reading, discussion and dissemination on the Zhihu. Users can not only read on Zhihu, but also ask questions about Zhihu for in-depth discussion with other users and get in touch with readers at zero distance, which is also a cultivation of users' usage habits.

Zhang Xiaolong's WeChat keeps users in WeChat forever by creating an interface for all applications. So what Zhihu has done is to build a knowledge platform and let all knowledge consumers stay in Zhihu forever.

4. Interaction with existing product functions

Let's take a look at Zhihu's current core functions: discussion, author column, author live broadcast and value. The existing core functions are all around knowledge discussion, knowledge reading and knowledge service. Then the Zhihu Bookstore went online, allowing users to discuss problems and ideas with other users in the discussion after purchasing and reading;

You can read other articles in the author column of the book author; You can have in-depth communication with the author of the book through the author's live broadcast and value.

5. Create a knowledge ecology.

In this fast-developing Internet era, all companies are trying to build an ecology. In the creation of ecological concepts, Xiaomi and LeTV can be said to be the earliest practitioners. From the initial Xiaomi mobile phone to the later Xiaomi Smart, Xiaomi Home, Xiaomi Travel, etc. Xiaomi has created an ecological chain belonging to Xiaomi.

Then, with the launch of Zhihu's major knowledge service functions, Zhihu has also built its own ecology in the field of knowledge. By integrating all aspects of knowledge generation, dissemination and consumption, we will build a domestic knowledge ecosystem. I believe that with the more distribution of knowledge in Zhihu, the knowledge payment model will become more and more popular in the existing sharing economy.