What's the difference between a newsletter and a press release?

Communication is a form of news reporting that reflects news events or typical people concretely, vividly and vividly by means of narration, description, lyricism and discussion. It is a kind of narrative, which is often used in newspapers, radio stations and news agencies.

Press release is a communication channel that companies, institutions, governments, schools and other units send to the media to announce news with news value.

2. Different characteristics

Features of the newsletter:

1, strictly true.

2. Objectivity of reporting.

3. Strong timeliness.

4. Vividness of description.

Characteristics of press releases

1, the content is true and the facts are accurate. Truth is the life and power of news. Facts are its source and its convincing basis.

2. The content is fresh and valuable. News is valuable, cognitive, enlightening and instructive in novelty.

3. Concise and short.

The types of extended data communication are: people communication, event communication, work communication, introduction communication, news story communication, literature communication, theme communication and tourism communication; The most common ones are: character communication and event communication. It is one of the important forms of applied writing research.

The role of press releases:

1, high-quality news articles can be displayed on the home pages of these large news websites, and the daily visits of these news websites are amazing. I'm afraid that traditional TV advertisements don't have the comparable ability of this Internet media.

2. Spread the brand image of our company to every corner of the Internet by providing news materials for Internet reporters.

References:

Baidu Encyclopedia-Press Release

Baidu encyclopedia-newsletter