2022 May Day merchant promotion plan planning

The May Day International Labor Day is coming, and we have prepared some products for the event. If you want this event to be successful, you must have a good event plan. Below is the 2022 May Day merchant promotion plan I integrated, let’s take a look.

2022 May Day merchant promotion plan planning 1

Activity background analysis:

In order to guide consumption and stimulate holiday impulsiveness Consumption, and in order to achieve better sales performance and more influential social effects during the May Day period, and enhance the corporate image of the mall and the characteristics of doing business with culture, we should organize various activities corresponding to the festival and launch cultural Marketing organically combines the marketing process with cultural enjoyment, allowing consumers to increase their desire for random consumption while enjoying diversified services. It is essentially different from other merchants' methods of blindly giving away profits and discounts to drive holiday consumption. It truly enhances the image of _ from a social perspective, establishes high-level cultural consumption to attract consumers, win over high-level consumer groups, and show the style of a famous store. . It is planned to plan the following series of activities with the May Day theme of "Blooming May Day and Unlimited Happy Holidays". The activity plan is as follows:

1. The theme of the series of activities:

1. Shopping in May Big gifts, happy holiday for the whole family

2. Thousands of hearts tied together, hundreds of thousands of love displayed

3. May Day travel gifts to reward members

4. Spring Fashion Week

5. Discount promotions

6. Printing of the spring edition of the mall's "Boutique Shopping Guide"

2. Event time :

1. Big gifts for shopping in May, happy holiday for the whole family: May 1st - May 5th, 20_ 2. The hearts are tied to thousands of knots, ten Love show: May 1, 20_ to May 5

3. May Day travel gift to members: May 1, 20_ to May 7

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4. Spring Fashion Week: May 1st - May 5th, 20_

5. Discount promotions: May 1st - May 7th, 20_

3. Scope of series of activities:

_Mall and Bayi store, _Shopping plaza and Beiyuan store

4. Content of series of activities:

(1) Big gifts for shopping in May, happy holiday for the whole family

Activity content:

In order to increase the popularity of the mall and create good sales during the May Day Golden Week, special Organize the "Gifts for Shopping in May, Happy Holidays and Family Tours" event, i.e. give couples and family travel packages for May Day shopping.

Implementation details:

① From May 1st to May 5th, anyone who consumes a total of 3,000 yuan of regular-priced goods on that day can obtain May Day tourism by presenting invoices and valid certificates. A package ticket for two persons as a couple. (No cumulative gift)

② Anyone who has accumulated over 4,000 yuan of regular-priced goods on the same day and registers with invoices and valid certificates can receive a May Day family travel standard package (limited to three people). (No cumulative gift)

③ Anyone who has accumulated a total consumption of regular-priced goods of RMB 5,000 on the same day and registers at the corresponding brand counter with invoices and valid certificates can receive a May Day family travel package (limited to four people). (No cumulative gift)

④ Anyone who spends over _ yuan on regular-priced goods on the same day can get a luxury travel couple's package by registering with invoices and valid certificates. (No cumulative gift)

⑤ Anyone who has accumulated a total consumption of regular-priced goods of more than _ yuan on the same day can obtain a luxury Hong Kong and Macao travel couple's package by registering with the invoice and valid ID. (No cumulative gifts)

Note: This event is limited to clothing brands (membership cards only give points but no discounts). Manufacturers are voluntary to participate. If you do not participate, manufacturers must participate in discount promotions and will not bear the cost. The customer's travel expenses are incurred based on the shopping amount of _——_ yuan, and the manufacturer's expense is only equivalent to a 15% discount on the product discount, which is less expensive than usual holiday discount promotions and has a significant promotional effect.

(Attachment: A copy of the travel price list)

(2) Hearts tied with thousands of knots, a display of hundreds of thousands of love

Activity content:

Exhausted love hotline During the May Day period, Xianluo launches a unique love-themed activity, with the resounding slogan of "Thousands of knots in the heart, a display of love", capturing the open mind of modern young people who tend to express their true feelings, and actively mobilizing passionate love The lovers enthusiastically participated in the self-confession, and connected the handkerchiefs with each couple's love vows, names, blessings, etc. to each other. This colorful and heart-to-heart "love story" naturally formed a beautiful line under the spring breeze. The scenery, and the various love vows open the heart to every customer, and let people feel the sweetness and warmth of true love together.

Implementation details:

① During the May Day period, the event "Thousands of Hearts, a Hundred Thousand Love Display" will be held in the square in front of the mall.

A red soft rope is used to hang the handkerchief. Each male and female customer can receive a handkerchief on site. Oil markers are provided for customers to write love vows, real names (used to draw lucky customers), blessings and other contents. All handkerchiefs approved by the customer The customers tie the ropes with their own hands, and the next pair of customers then tie the knots with the previous pair of customers, and so on until the number is full.

② A lucky couple will be drawn every day and will receive a couple's package ticket for a trip to the suburbs of Shanghai during the May Day period. The daily list of lucky customers is published on the website, and free tickets can be claimed the next day with valid ID.

Note: This activity requires the assistance of the operations department management personnel. The initial budget for handkerchiefs is 5,000 yuan, 0.5 yuan/block × 5,000 = 2,500 yuan; red nylon rope: 50m × 5 yuan/m = 250 yuan; couples The value of the travel package is 200×5=1,000 yuan; the promotional activities x exhibition stands total 3,750 yuan, and the mall will bear the event expenses.

(3) Welcome May Day travel gifts to reward members

Scope of activity: _mall

In order to thank _members for their support to _over the years, as of _ On May 7, 20_, the top three members with accumulated shopping points in their membership cards can register and collect at the main station with their membership cards and ID cards from May 1 to May 7, 20_. Corresponding travel package rewards. (No waiting after expiration, the ranking will be announced on the website and major newspapers after May Day)

The first-place _member can receive the Happy House (limited to Three people) a luxury travel package.

The second-place member can receive a luxury travel package for couples by registering with their membership points card and ID card. The third-placed member can receive a Shanghai suburban family travel package (limited to three people) by registering with their membership points card and ID card.

Note: The value of this event’s Happy House deluxe travel package is 1,000 yuan/person Limited to three people) Value: 100×3=300 yuan, totaling 5,300 yuan, and the mall will bear the event expenses. (Attachment: Travel price list)

(IV) 20_Spring Fashion Week

Event time: May 1st - May 7th, 20_

Activity theme:

One or two brands of clothing will be launched every day. A high-quality static exhibition and on-site fashion show will be held in the atrium on the basement floor of the mall. Participating brands can set up their own image booths on the south side of the T-shaped stage. , introduce the brand history and clothing style, and create the atmosphere of fashion week;

During the event, the audience and consumers will be allowed to vote for their favorite brand clothing, and the audience will have the opportunity to participate in the lottery. The prizes are small prizes such as playing cards;

(5) May Day product discounts and promotions

①Snap-up

Event time: May 1, 20_ ——May 7th

Activity content:

From time to time every day, some clothing and bedding products will be sold at 50-40% off, and each sale will be limited to one hour. Brands will be contacted by each shopping mall and reported to the planning department before April 26 for unified arrangements.

②May Day discount promotion

Event time: May 1st - May 7th, 20_

Event content:

< p> Manufacturers who do not participate in the "Gifts for Shopping in May, Happy Holidays for the Family" activity should participate in the holiday discount promotions, that is, 30% off on all clothing and bedding products.

Note: 1. Discounted products will continue to earn points, and those with discount prices lower than member discounts will no longer enjoy member discounts;

2. All manufacturers are required to participate in discount activities, and special products must not participate. Report to the general manager for approval.

3. _Does not bear the cost.

(6) Print the spring edition of the mall's "Boutique Shopping Guide"

Print the spring edition of the mall's "Boutique Shopping Guide"

To welcome the arrival of the May Day tourism season, in order to introduce more _ to customers from all over the province who come to the provincial capital for sightseeing, enhance the popularity of the mall, better establish _ the image of _ in the province, and highlight _ the mall's new products and unique brands. Charm, guide fashion consumption, print the spring edition of "Boutique Shopping Guide".

2022 May Day business promotion plan planning 2

1. The main consumer groups on May Day

1. Wedding consumption (wedding banquet wine, wedding candies and roasted seeds and nuts, bedding and kitchen utensils)

2. Long vacation travel consumption (bags, travel bags, photographic equipment, travel supplies)

3. Suburban spring outing consumption (beverages, i.e. Food, snack foods, outdoor supplies, sporting goods, gardening supplies)

4. Household consumption in changing seasons (home textiles for summer and cool are in season, thick and warm home textiles are out of season, sunscreen cosmetics are in season, and home appliances for cool and summer are in season) Season, clothing collection, moth-proof categories, rain gear, condiments)

5. Welfare consumption (group welfare consumption of summer supplies)

Our promotions should always revolve around one concept, "Promotion It is not just about selling products that we can sell, but also selling products that customers want to buy." Only supermarket promotions that cater to customers' consumption psychology can be successful. Based on this, we must tap the potential of suppliers and rationally organize corresponding promotional product groups based on the needs of major May Day consumer groups.

2. Determine the product promotion time:

Compared with other major festivals, the scale of consumption on May Day is smaller and the demand for goods is narrow, so the May Day promotion period should not be too long. , we recommend between 8-12 days. Considering that some customers will travel on May Day and the time it takes for information to be delivered to customers, it is beneficial to arrange the promotion period from April 28 to May 8.

3. Determine promotional products:

Customers’ basic need is to buy products at the right price, so whether the items and prices of promotional products are attractive will affect the effectiveness of promotional activities. success or failure. Generally speaking, there are four options for promotional products:

1. Seasonal products

2. Sensitive products: Sensitive products are generally necessities, and market prices change greatly and consumers It is very easy to feel the price changes, such as eggs and rice. If you choose this type of product as a promotional product, you may wish to set the price slightly lower than the market price, which can effectively attract more customers

3. Popular products: Popular products generally refer to brand awareness. High, easy-to-substitute products that are ubiquitous on the market. Choosing such products as promotional products can often receive strong support from suppliers. Store promotions are combined with extensive publicity in the mass media, such as cosmetics, health products, beverages, Beer, children's food, etc.

4. Specialty products: Mainly refers to products that are self-developed by supermarkets and use their own brands, and are unparalleled on the market. Promotional activities for such products should mainly reflect the particularity of the products, and the prices should not be set. Too low but one should pay attention to the consistency of price and quality.

No matter what kind of products are chosen as promotional products, two basic points should be kept in mind: first, choose products that consumers really need; second, they can add practical benefits to consumers.

4. Determine the promotion theme and main product groups

The promotion theme is the focus of the supermarket's appeal to customers and is the main tool to arouse customers' consumer psychology. There are several mainstream May Day promotion themes.

The first is the low-price image appeal with the theme of giving away benefits to customers; the second is the appeal of new product promotion with the theme of seasonal shopping; the third is the promotion appeal with the theme of the main form of promotional activities. Transforming the purpose of appeal into a slogan constitutes the promotion theme in promotional publicity and advertising. The fourth is the theme of leisure shopping during the long holiday; the fifth is the theme of spring outings and tourism. For example:

May 1st surprise shopping spree (significant price reductions on dozens of famous and high-quality products, mainly household consumer goods)

Glory to labor, low prices and courtesy (several discounts on dozens of famous and high-quality products) Significant price reductions, mainly household consumer goods)

Happy long holiday low-price mobilization (travel supplies, drinks, snack foods, ready-to-eat special prices)

Cool summer low-price storm (summer Cool home textiles, cool summer home appliances, sunscreen cosmetics, beverages)

Happy May Day and have a refreshing and refreshing summer (home textiles, home appliances, cosmetics, drinks)

May Day Have fun shopping and win big prizes (prize sales, scratch cards, etc.)

Have fun shopping, eat and get more (game interactive promotions, large-scale tasting, buying and giving activities)

Five , Determine the promotion method:

Promotion methods are divided from the perspective of marketing. There are generally five types: personnel promotion, advertising promotion, special promotion, public relations promotion, and corporate image promotion:

1. Personal promotion: Personal promotion is a direct promotion method that uses salesmen's oral propaganda to persuade customers and achieve product sales. The characteristic of personal promotion is that salesmen and customers can have two-way communication, and its promotional effect is closely related to the salesman's selling skills. For supermarkets that implement open-shelf sales, clerks generally do not need to take the initiative to carry out personal promotions. Doing so will affect customers' independent purchase. However, store clerks must also provide necessary help and guidance to customers, and conduct friendly conversations with customers appropriately, that is, they are required to use service and communication as a means to achieve the purpose of promotion.

2. Advertising promotion: Advertising promotion is a direct promotion method that uses various advertising media to convey consumption information to consumers to promote sales. Characteristics of advertising and promotion: Enterprises unilaterally transmit information to consumers, which is a one-way communication, so it is called a 'pull' strategy. Advertising media include: TV, radio, newspapers, magazines; signboards; billboards; street signs; posters; transportation; lighting; windows; packaging; in-store POP; oral publicity or in-store broadcast; demonstration; visual curtain wall; computer network; red cloth strips ; Flyers; posters; DM, etc.

Larger supermarket chains can consider using the four major advertising media, but the most commonly used advertising media for smaller supermarket chains are: leaflets, signboards, billboards, lights, posters, red Cloth strips etc. Divided by promotional themes:

① Commonly used media for opening promotions are: newspapers, flyers, radio stations, transportation, outdoor red banners, posters, POP, in-store broadcasts, and press releases

< p> ② Commonly used media for annual promotions are: newspapers, leaflets, DM, posters, red banners, POP, and in-store broadcasts

③ Commonly used media for routine promotions are: leaflets, DM, Posters, red banners, in-store broadcasts

④The media used for competitive promotions are the same as those for routine promotions.

3. Sales promotion, also called business promotion.

It is a auxiliary and temporary promotion method that directly uses benefits to stimulate consumer demand.

Features: Quick results, but improper use can also produce negative effects, making customers doubt the authenticity of product quality and price, and devaluing the value of the product.

6. Determine the form of promotional activities:

1. Gift with purchase (gift of _yuan_ items with one purchase)

2. Interactive prize-winning games ( You can participate in games if you make a purchase of _ yuan, and you can win big prizes if you have high points) (such as rope skipping, leggings running, and fish trapping competitions)

3. Scratch card (a free card if you make a purchase of _ yuan) , scratch off to redeem the prize)

4. On-site food tasting (ask the manufacturer to provide more)

5. Performing Arts (ask the performing arts team to create the atmosphere)

6. Home Alone

2022 May Day business promotion plan planning 3

Promotion theme: The whole country celebrates May Day with joy, go shopping happily_

Promotion period: 5 From May 1st to May 7th

Activity method:

Hold a product exhibition with 3-4 major detergent brands. Century Hailian Supermarket is responsible for the unified organization of cultural performances, overall planning of exhibition areas, overall publicity and foreign-related matters. Manufacturers are responsible for their own brand promotion and promotional activities in the designated exhibition area.

On-site layout:

Several parasols (provided by the supplier), more than 8 hydrogen balloons (for backup by the supplier for self-advertising), an air arch (20 meters), outdoor Exhibition areas (4), exhibition area in front of the service desk (other brands), exhibition manufacturer exhibition area at the stainless steel railing on the second floor, cultural activity area (stage, audio equipment)

Literary activity arrangement:

1. Final Victory (May 1st-7th)

Activity format: In the form of an auction, one level will be launched every day, with 20-30 items in each level, starting at ultra-low prices.

Activity time: Shooting starts from 9:00 am. The rest of the time is scheduled before or after the event.

***Enjoy the May Day cultural performance (jointly organized with Yingcai Music School)

2. Various styles (May 2)

Activities Format: Live model performance at underwear show, fashion show

3. Deep Love (May 3)

Event format: Live model performance at wedding show

4. Life Style (May 4)

Activity format: Photography Exhibition

Photography works will be exhibited on-site; a scenic spot will be set up and free photography will be taken on-site (limited to 1 photo per person) times); free makeup session; beauty and hairdressing expert consultation session.

5. Love My China (May 5)

Activity format: "Century Hailian Cup" Children's Painting Competition, Works Exhibition

From April Starting from the 25th, children (3 years old) can sign up at the service desk with a piece of work.

The registered works will be exhibited on May 5, and together with the comprehensive scores of the on-site entries, 3 first, second and third prizes will be awarded, and the rest will be commemorative prizes.

Content of the competition: Draw a painting with the theme of "Brilliant China".

Award settings: first prize: second prize: third prize:

6. Star Online (May 6-7)

Activities Format: Imitation Show Karaoke Contest

Divided into three groups: Children’s Group (Children’s Voice Broadcast), Youth Group (Celebrity Challenge), and Senior Group (Entertainment for the Elderly—A Night for Opera Fans)

Free registration starts on April 25th. Please register at the service desk of Qiaoxi store for detailed registration. The Qiaoxi store will provide free practice for music lovers in front of the store from 7:30-9:30 pm every night on April 25th.

Award setting:

Each group has 3 winners, first prize: second prize: third prize:

Arrangement of product promotion activities:

1. Bungee jumping operation for seasonal products

In conjunction with manufacturer promotions and Qiaoxi store's own promotions, more than 10 kinds of needle cotton products are selected for sale at 50% off.

2. Fresh food trend, morning market price

Several ultra-low-priced fresh products are launched for limited sale.

3. Shopping packages, enjoy every meal

Those who purchase the required amount of cash can exchange for designated daily necessities at the designated place with the computer receipt and the required cash.

2022 May Day merchant promotion plan planning 4

1. Description and purpose

“Five.

"Golden Week" is the first sales peak after the Spring Festival. In addition, it coincides with the turn of spring and summer. We should firmly grasp sales and use promotion as a carrier to increase customer flow, expand sales, clear spring clothing inventory, and prepare for summer clothing. To pave the way for the comprehensive listing and the next step of comprehensive investment promotion

2. Event time

April _ day - May _ day

3. Activity theme

Every season is polite! - "May Day" is polite!

4. Activity details

(1) Model workers are polite

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From May 1 to _, all model workers who have won honors at the municipal level or above in the past years can receive a gift (a shirt) at the service desk of our shopping mall with valid ID. The manager on duty at the service desk is responsible for Registration and distribution, the Finance Department prepares _ shirts in stock)

(2) Shopping with courtesy

During the activity period from April _ to May _, shopping lists will be issued. Customers whose ticket amount is more than _ yuan will receive a bag of washing powder. Customers whose total shopping amount is more than _ yuan will receive a parasol worth _ yuan; the first ten customers with a total purchase amount of _ yuan will receive a bag worth _ yuan. One ruby ??gold pendant; the first two customers who accumulate _ yuan can receive a ruby ????gold bracelet worth _ yuan (Books, double stars, and third-floor gold jewelry do not participate, and group purchases do not participate. All other cabinet groups participate!)

(3) Mother's Day etiquette

"Pray for mother's blessings and send you good health and good health!"

1. To celebrate mother's day on May _ With the arrival of the holiday, starting from May 1st, _ only "Xianghe" and _ blessings are prepared for _ customers and given to _ a loving mother! (All customers who shop can present their receipt to the staff at the front door Collect the "Xianghe" from here, and leave your sincere blessings to hang on the wishing tree in the middle hall. )

2. May _ - Mother's Day, everyone shopping in our mall. The first _ customer who spends _ yuan can get a bouquet of "carnation" flowers by adding _ yuan.

Note: In order to deepen the impression of customers and promote our store, a small "sticky back" is printed. , mark the words "Gift from Pingdingshan Shopping Mall", and all gifts must be affixed.

5. Indoor and outdoor layout (uniform color - blue)

1. Brand above the main entrance. Mainly publicity, with the promotion of the "May Day" promotion theme

2. The billboards on both sides of the main entrance mainly promote the overall activity content.

3. The second entrance is replaced. Detailed promotion of event content (including "One" is polite! (The department manager will cooperate with the implementation)

6. Media publicity

1. On April _, in the form of an advertorial, the article "The Complex between Model Workers and Pingdingshan Shopping Mall" was published in the evening newspaper. " is the title, focusing on promoting the "Model Workers Be Courteous" activity, and throughout the entire content of this "May Day" promotion.

2. On the eve of Mother's Day, contact the newspaper about "Pray for mothers and send gifts. Ankang'Xianghe'!" news reports have become another promotional highlight for our city's business peers.

7. Requirements

1. The department manager must cooperate vigorously and must Convey the spirit of the event to every merchant and employee.

2. Except for Gold, Double Star, and Books, the remaining merchants will participate unconditionally.

3. Duty managers and event organizers. Personnel must be dedicated to their duties, and all departments should cooperate with this activity (the list of daily activity staff will be issued in a separate article)

On the afternoon of April _ and May _, go to the cashier to make unified payments. , the department manager supervises and supervises the payment.

5. All cashiers must perform their duties and receive payment with a stamp, and must not use it for personal gain.

6. Salespersons and merchants are not allowed to collect or withhold payment privately. Customer receipt; shall not participate in this activity. Once discovered, it will be dealt with seriously.

8. Budget

1. Central hall layout: _yuan

2. "Adhesive back" printing: _yuan

3. Indoor and outdoor layout: _yuan

4. Activity prize budget: _yuan

5. Newspaper advertisement: _yuan

Total: _yuan

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Among them: 1% of the sales of each counter will be deducted for ***_ days from April _ to May _ (_festival), and the mall will bear the rest.

2022 May Day merchant promotion plan planning 5

Activity background analysis:

During the May Day festival, various merchants compete with discounts and profit sales. People worry that holiday sales, which appear to be booming on the surface, are just consumers concentrating yesterday, tomorrow or next month's consumption into a few days. In order to guide consumption and stimulate holiday impulse consumption, and to achieve better sales performance and more influential social effects during the May Day period, and to enhance the mall's corporate image and the characteristics of doing business with culture, it should be held in conjunction with the festival Various corresponding activities and cultural marketing are launched to organically combine the marketing process with cultural enjoyment, allowing consumers to increase their desire for random consumption while enjoying diversified services. It is essentially different from other merchants' methods of blindly giving away profits and discounts to drive holiday consumption. It truly enhances the image of _ from a social perspective, establishes high-level cultural consumption to attract consumers, win over high-level consumer groups, and show the style of a famous store. . It is planned to plan the following series of activities with the May Day theme of "Blooming May Day and Unlimited Happy Holidays". The activity plan is as follows:

1. Series of activity themes

1. May shopping gifts Great gift and a happy holiday for the whole family.

2. The heart is tied with thousands of knots, and a hundred thousand love is on display.

3. Welcome May Day travel gifts to members.

4. Spring Fashion Week.

5. Discount promotions.

6. Print the spring edition of the mall's "Boutique Shopping Guide".

2. Event time

1. Big gifts for shopping in May, happy holiday for the whole family: _year_month_day - _month_day.

2. Thousands of knots in the heart, a hundred thousand love displays: _year_month_day——_month_day.

3. Welcome May Day travel gifts to members: _year_month_day——_month_day.

4. Spring Fashion Week: _year_month_day——_month_day.

5. Discount promotion activities: _year_month_day - _month_day.

3. Scope of series of activities

_mall and _store, _shopping plaza and _store.

4. Contents of the series of activities

Big gifts for shopping in May, a happy holiday for the whole family.

Activity content:

In order to increase the popularity of the mall and create good sales during the May Day Golden Week, the "May Shopping Gifts, Happy Holidays Family Tour" is specially organized to provide five free shopping items. A travel package for a couple or the whole family.

Implementation details:

① From _month_day to _month_day, if the accumulated consumption of regular-priced goods on that day exceeds _yuan, you can obtain it by registering with invoices and valid certificates. (No cumulative gift)

② You can get it by registering with invoices and valid certificates if the cumulative consumption of regular-priced goods on the same day exceeds _ yuan. (No cumulative gift)

③You can get it by registering at the corresponding brand counter with your invoice and valid certificate if you spend a total of _ yuan on regular-priced goods on the same day. (No cumulative gift)

④ You can get it by registering with invoices and valid certificates if the cumulative consumption of regular-priced goods on the day exceeds _ yuan. (No cumulative gift)

⑤ Anyone who consumes more than _ yuan of regular-priced goods on the same day can get _ by registering with invoices and valid certificates. (No cumulative gifts)

Note: This event is limited to clothing brands (membership cards only give points but no discounts). Manufacturers are voluntary to participate. If you do not participate, manufacturers must participate in discount promotions and will not bear the cost. The customer's travel expenses are incurred based on the shopping amount of _——_ yuan, and the manufacturer's expense is only equivalent to a 15% discount on the product discount, which is less expensive than usual holiday discount promotions and has a significant promotional effect.

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