What does three micro and one end mean?

Three micro and one terminal refers to Weibo, WeChat, WeChat and client.

Weibo, the abbreviation of MicroBlog, is a type of blog. It is a broadcast social network platform that shares short real-time information through a follow mechanism. It is based on A platform for sharing, disseminating and obtaining user relationship information. Users can form personal communities through various clients such as WEB and WAP, update information with 140-character text (including punctuation marks), and achieve instant sharing.

WeChat is a free application launched by Tencent that provides instant messaging services for smart terminals. WeChat supports cross-communication operators and cross-operating system platforms to quickly send free messages through the network (it requires a small amount of network consumption). Traffic) voice messages, videos, pictures and texts.

WeiShi is a short video sharing community owned by Tencent. As a cross-terminal and cross-platform video calling software based on address book, its Weishi users can log in through QQ account, Tencent Weibo, WeChat and Tencent email account, and can simultaneously share the short videos taken to WeChat friends and Moments. , QQ space, Tencent Weibo.

One end refers to the mobile client, which is software that can run on mobile terminals.

The influence of "three micro and one terminal"

The "three micro and one terminal" platform is still a new thing compared with the traditional media using "paper" as the medium. For audiences who have experienced the transformation from traditional media to new media, this sense of freshness is a booster for the transformation of traditional media into new media.

However, as the audience trend continues to tilt towards younger groups, especially when the "post-90s" Internet natives gradually begin to pay attention to fashion, the freshness of the audience group will be affected by factors such as time and user habits. And gradually disappear.

At this time, the media’s excessive humor can’t help but feel like sensationalism, and the value of news information dissemination itself will be greatly reduced, which also violates the meaning of news information dissemination itself.