What are the live broadcasts?

In theory, everyone who enters the studio should be welcomed by the anchor. The most basic Tik Tok live broadcast speech is: "Welcome XXX to the live broadcast room." But this kind of speech is too mechanized, and the anchors need to make changes. For example:

Interpretation of the name of the audience account: Welcome XX to the live broadcast room. Hey ~ this name is interesting/nice. What's the story?

Looking for common topics: Welcome XX to join us. I like a song recently. I don't know if you have heard of it.

Take the opportunity to convey the live content: welcome XX to the live room. Today I want to introduce the skills of XX to you. Interested babies remember to pay attention.

02 propaganda words

To make more fans familiar with you, you need some publicity words. For example:

Publicity live broadcast time: "Thank you very much for all the brothers who still stay in my live broadcast room. My daily live broadcast time is XX ~XX, and the wind and rain will not change. Remember to pay attention to those who don't. Remember to watch it on time every day. "

Publicity content: I am XXX. Today, I will share some beauty skills with you. I see, you can also become a beauty expert. Remember to pay attention to me and learn more simple and easy-to-use beauty tips.

03 interactive speech skills

During the live broadcast, through the real-time interaction between the anchor and the audience, the audience can feel personalized service and the users' demands can be quickly responded; The anchor can also get feedback from the audience quickly.

Usually, anchors can interact in Tik Tok through the following live broadcast methods:

(1) Ask questions and make an interactive speech

For example: "Have you learned the tips you just shared with you?" "Can you hear my voice?" "Has everyone used this lipstick before?" And so on.

The answer to this question about Tik Tok live broadcast can only be yes or no, the audience can speak in 1 or two words, and the anchor can get the answer from the fans quickly without waiting for a reply.

(2) selective speech.

"I want to listen to XXX's brush 1, and I want to listen to XXX's brush 2." "Change the brush of the left-hand suit to 1 and the brush of the right-hand suit to 2."

Selective Tik Tok live broadcast is to throw a multiple-choice question to the audience, and the answer can be ABCD. The cost of speaking is very low, and the audience can quickly participate in the live interaction.

(3) Rhythmic speech

"I think the anchor dances beautifully/sings beautifully." "Brushing Wave 520 makes me feel your enthusiasm." Wait, this kind of speech.

This type of Tik Tok live room is to let the audience pour water and talk, so that new visitors can see that the live room is very active. I wonder why so many people brush 666. What the hell is the anchor performing? This is the rhythm.

04 words with goods

Through the rational use of Tik Tok live broadcast with goods, the distance between the anchor and the consumer can be narrowed invisibly, trust can be established, the purchase decision of the consumer can be facilitated, product sales can be promoted, and cash with goods can be realized.

(1) Display voice

When the anchor broadcasts live, it shows the quality and experience of the product, which allows fans to see the effect most intuitively. If the products are well displayed, the chances of fans placing orders will be higher.

When Li Jiaqi tried the color of lipstick, he could show the color of each lipstick in detail, such as "giving people a very gentle, spring and fresh color", which made people unconsciously move.

(2) Words based on trust

The disadvantage of live broadcast is that fans can't get in touch with the product, and they can only get familiar with the product through the description of the anchor. Therefore, the anchor needs to let fans build a certain trust in the product in order to encourage fans to place orders.

Usually, the anchor will use the words "for personal use" and "I also bought XX" to guarantee the product, or "I only recommend this brand to XX, and other brands will not push me no matter how much they give me" to set off the product and dispel the audience's concerns about the product.

(3) professional phonetics

When recommending products, anchors should be able to explain a product and other similar products from a professional perspective and guide fans to choose products according to their own situation.

For example, the live broadcast of clothing with goods, the anchor can attract fans to place orders through professional collocation of a certain clothing and professional explanation of clothing quality.

05 activity speech

Low price is the main motivation for fans to follow, and the preferential activities of live broadcast are the most direct factor affecting fans to buy products in live broadcast.

Discounting goods means that fans are more determined to follow, and with the trust of fans, sales can also rise steadily.

Celebrities on the anchor network often emphasize "low price", "buy X and get X", "the lowest price in the whole network" and "our live broadcast room is cheaper than duty-free shops!" Wait for a series of Tik Tok live words to stimulate fans to place orders.

06 reminder

The priority of "fear of losing" and "fear of missing" is far higher than rational thinking such as "how useful this thing is to me" and "is this thing cost-effective?" So hunger marketing has been tried and tested for this.

The key to urging Tik Tok live broadcast is to mobilize users' mentality of "grabbing". For example, "snap up", "outdated" and "limited"? In this case, people are awakening the instinct about safety in their brains.

07 guide words

A live broadcast, guiding fans to pay attention, can quickly improve the visibility of the anchor.

During the live broadcast in Li Jiaqi, every few minutes, "If you like the family, you can pay more attention to our live broadcast room" to guide the audience to pay attention.

Viya's live room guides attention in a more overbearing way. "Share first, then win the grand prize." As long as you share the live room and pay attention, you have a chance to win the prize.