NetEase Cloud Letter: Let every terminal have integrated communication capabilities

A major feature of communications in the new era is integration. The digital trend of industrial upgrading in various industries has put forward demands for the integrated development of communication technology. Today, cloud communications are moving toward deeper and broader application components and scenario solutions, providing safe, fast, efficient, and low-cost technical services and delivery methods for different industries and terminals.

On the other hand, with the improvement of infrastructure such as 5G and the trend of "everything can be online", Internet users have put forward higher and higher requirements for real-time interactive user experience. Integrated communication technology has become an important cornerstone of product innovation and business growth, and the cloud communication track is booming.

On October 13, "NetEase Cloud Trust", a converged communications cloud service provider under NetEase Smart Enterprise, celebrated its sixth anniversary. As a leader in the converged communications cloud industry, NetEase Cloud Trust is committed to providing the industry with a stable and easy-to-use communications and video PaaS platform, and further implementing scenario-based solutions.

In the six years since its establishment, "NetEase Cloud Letter" has helped 1.2 million enterprise developers successfully send 1.6 trillion messages, has 480,000 registered applications worldwide, and covers more than 18.6 billion smart terminal SDKs.

Relying on NetEase's diversified Internet technology and scenario accumulation, at the end of 2020, "NetEase Cloud Trust" released a new generation of audio and video technology architecture NE-RTC, including audio and video integrated communication server system, audio and video SDK , audio and video engine, achieving upgrades and breakthroughs for audio and video technology from the infrastructure layer.

In 2021, "NetEase Cloud Trust" released the global intelligent routing network WE-CAN (Communications Acceleration Network). Based on the technical advantages of "NetEase Yunxin" such as hierarchical decoupling and integrated communication, WE-CAN has the characteristics of dynamic adjustment, high-quality transmission, large-scale concurrency, etc., and can increase the efficiency of reaching the world through intelligent routing network routes. to millisecond level delay. Currently, "NetEase Yunxin" is extending WE-CAN's technology and business overseas to further release the technological dividends of the "communication data highway".

In an era where technology and entertainment have been highly integrated, user experience needs are constantly bursting, and the paths for enterprises to reach the C-side are becoming more and more diversified. Live broadcasts and video watermarks derived from stable and smooth audio and video technology , multi-person voice and other component solutions can more effectively help enterprises enhance user stickiness and achieve business growth. Based on NetEase's technical and experience advantages in the entertainment and social industry, "NetEase Cloud Information" has carried out multi-faceted product integration and provided diversified scene solutions. It currently serves NetEase Cloud Music, dubbing shows, LOOK live broadcast, Shiguang, etc. client.

On the other hand, under the IT requirements of the digital intelligence era, enterprises adopt secure and flexible communication technology architecture solutions, which has become the only way to promote industrial upgrading. In addition to the entertainment and social networking industries, "NetEase Cloud Trust" is currently also continuing to make efforts in financial technology, online education and other industries. Taking the financial industry as an example, with the continuous upgrading of entertainment communication methods such as audio and video calls, interactive live broadcasts, and the increasing market awareness of scenarios, the digital transformation of banks is entering the stage of "remote banking", using this to implement channel collaboration. , while achieving safe deployment. In this process, "NetEase Cloud Trust" has provided low-latency, stable and smooth, highly immersive audio and video technology to customers of Changsha Bank, Bank of China, Industrial and Commercial Bank of China and other financial institutions, through the core model of AI+video interaction , providing safe and reliable technical and service support for financial digital intelligence.

NetEase continues to create integrated communication cloud solutions for key industries from the perspective of technological innovation. Currently, NetEase Cloud Trust has served more than 1 billion users, covering more than 90% of domestic smartphone users. In the next step, "NetEase Cloud Trust" will redefine the "new integrated communication infrastructure" under the IM+RTC model around the two cores of user experience and enterprise growth.