What platform is Yun Xintong?

The Yunxintong business SMS/MMS platform is an effective channel for the convenient circulation of large-scale business information between enterprises, between enterprises and employees, and between employees. Through the use of powerful SMS and rich MMS, business documents and pictures can be transmitted confidentially, and important business processes can be followed up in a timely manner. It can also be used as warm greetings to employees and customers during holidays, timely notification of important events, etc. It is a cloud marketing technology. After three years of core technology research, in June 2009, Wenzhou Wuerfu Company took the lead in developing the industry's first cloud technology precision marketing platform - Yun Xintong, which increased the efficiency of centralized sending of SMS and MMS messages by at least 30%. The emergence of this platform with completely independent intellectual property rights marks our entry into the forefront of the domestic industry.

1. The cloud ICT platform truly realizes the basic principle of being consumer-oriented. The core idea of ??4C theory is that all actions of an enterprise should be based on the needs and desires of consumers. As a product of this background, cloud ICT marketing still emphasizes understanding and delivering the expected satisfaction of the target market in a more timely and effective manner than competitors. In this way, if companies want to quickly and accurately grasp market demand, they must be as close to consumers as possible. This is because, on the one hand, the dissemination and filtering of information through multiple links will inevitably bring about natural distortion, which is determined by selective attention, selective understanding, selective memory, selective feedback and selective acceptance of perception. On the other hand, due to the different interests of the subjects in each link, information is often exaggerated or reduced out of self-interest, resulting in artificial distortion of information. Cloud ICT marketing bypasses complex intermediate links and faces consumers directly, communicating directly with consumers through various modern information dissemination tools to avoid information distortion and accurately understand and grasp consumers' needs and desires.

2. MMS is not technically a short message, but is supported by the GPRS network and uses the WAP wireless application protocol as a carrier to transmit pictures, sounds, text and other information. The MMS service can realize real-time multimedia information transmission end-to-end from mobile phones, from mobile terminals to the Internet, or from the Internet to mobile terminals. In addition to basic text information, it is also equipped with rich multimedia content such as color pictures, sounds, animations, and vibrations, making it vivid and intuitive. MMS advertising is a new form of media communication, which is fashionable and novel, and has a strong sense of freshness for customers. A MMS with a capacity of 300K is equivalent to 10 beautiful pictures or 150,000 Chinese characters (characters), which is incomparable to ordinary text messages with only 70 Chinese characters. However, if the edited MMS file is too large, exceeding 300KB, the sending or receiving may not be successful due to limitations of the operator and the mobile phone itself. New direct selling advertising media fills the gaps in the four traditional media. MMS advertising is a new form of creative direct marketing advertising for customers; like ordinary text messages, the release time of MMS advertising can be freely controlled and is not affected by the traditional advertising production and release cycle. Producing exquisite MMS advertisements, users will save or even forward them to relevant relatives and friends who need reference, which can have long-term social benefits.