How do enterprises make full use of the competitive advantage of database marketing?

Generally speaking, it is a targeted interactive marketing method. Enterprises collect and accumulate information of users or consumers after promotion, and establish CRM (Customer Relationship Management) database systems such as basic information and preferences to meet customer needs and provide personalized services. It combines traditional marketing with network marketing, collects feedback data and information through various channels, screens out users who are suitable for our products, and conducts direct marketing, which not only reduces the cost of our enterprise, but also improves its core competitiveness. Of course, there are many purposes, among which enterprises are most concerned about: minimizing costs and maximizing effects.

2. How to operate database marketing?

We know that the development of database marketing website can better understand customers' information and provide better services for customers. It is conducive to tapping important customers and potential customers, maintaining market share and retaining old customers. Therefore, after analysis and screening, targeted use of e-mail, text messages, telephone calls, letters and other ways to dig deep into customers and maintain relationships. In other words, database marketing is a brand-new sales method, aiming at establishing one-to-one interactive communication relationship with customers and relying on a huge customer information base for long-term promotion activities. It is a dynamic database management system, covering existing customers and potential customers, and can be updated at any time.