Lecture 11 with additional purchase option

WeChat ID: Xiaopei Accounting? Jingwei Finance and Taxation Education?

1. The meaning of the customer’s additional purchase option

The additional purchase option includes sales incentives , customer reward points, discount coupons for future purchases and contract renewal options, sales incentives (free maintenance services), training on the use of software and equipment, etc.

2. Provides significant rights (constituting a single performance obligation)

(1) If the option to purchase additional goods or services in the contract is not available to the customer without signing this contract Acquisition usually indicates that the option provides a major right to the customer, and its essence is that the customer has made advance payment for the goods or services that may be purchased in the future when signing the contract, which constitutes a single performance obligation in the contract. .

"Significant rights" can be considered from both quantitative and qualitative aspects:

① Quantitative: the amount of discount for obtaining additional goods or services for free or at a discount;

② Qualitative: The amount of discount for a single project is very small, but if the frequency or quantity is large, it may also constitute a "major right".

(2) The enterprise should allocate the transaction price in the contract to the performance obligation, and recognize the part of the payment received attributable to the option as a contract liability. When the customer exercises the option in the future, Revenue is recognized when the option or option expires.

(3) The enterprise shall allocate the transaction price to various performance obligations based on the relative proportion of the stand-alone selling price. If the stand-alone selling price of the option for the customer to obtain additional goods or services cannot be obtained directly and reliably, the enterprise shall Make a reasonable estimate after comprehensively considering all relevant information such as the difference in discounts that the customer can obtain by exercising and not exercising the option, the possibility of the customer exercising the option, and so on.

Thinking Question Company A is a fast food restaurant that held a promotional event in 2X18. The specific content of the promotion is: Customers who spend more than 50 yuan in a single transaction can receive a half-price coupon, which can be used on the next purchase and is valid until June 30, 2X19. Company A believes that the half-price coupon provides customers with a substantive right and should be regarded as a single performance obligation.

In 2X18, Company A *** issued 10,000 coupons and achieved a turnover of 600,000 yuan (that is, customers spent an average of 60 yuan to obtain one coupon). Since there are still some customers who have not received coupons for a single purchase of less than 50 yuan, the turnover is 100,000 yuan, so Company A's total business in 2X18 is 700,000 yuan.

Based on historical experience, Company A expects that 25% of customers will use the coupon, with an average consumption of 80 yuan.

Analysis

(1) Determine the individual selling price of a single coupon

The amount of the coupon obtained by the customer is 40 yuan (80*50%) ;

The probability of customers using the coupon is 25%;

The estimated stand-alone selling price of the coupon is 10 yuan (40*25%).

(2) Share the price of a single transaction

Turnover? 60 yuan

Single selling price of a single coupon? 10 yuan

Confirmed operating income = 51.43 yuan (60×60÷(610))

The price of a single coupon is 8.57 yuan (60×10÷(610)). < /p>

Thinking Question 2 On January 1, 20×7, Company A began to implement a reward points plan. According to this plan, customers can receive 1 point for every 10 yuan they spend at Company A, and each point can be used to deduct 1 yuan when shopping starting from the next month. As of January 31, 20X7, customer *** spent 100,000 yuan and received 10,000 points. Based on historical experience, Company A estimated that the redemption rate of the points was 95%. It is assumed that the above amounts do not include the impact of VAT, etc.

Analysis Company A believes that the points it grants to customers provide customers with a significant right and should be treated as a separate performance obligation. The total stand-alone selling price of the goods purchased by the customer is 100,000 yuan. Considering the exchange rate of points, Company A estimates that the stand-alone selling price of the points is 9,500 yuan (1 yuan × 10,000 points × 95%).

Company A allocates the transaction price according to the relative proportion of the separate selling prices of the goods and points, as follows:

The transaction price allocated to the goods = [100 000÷(100009 500)]×100 000=91 324 (yuan).

Transaction price allocated to points = [9 500÷(100009 500)]×100 000=8 676 (yuan).

Therefore, Company A should recognize revenue of 91,324 yuan and contract liabilities of 8,676 yuan when the control of the goods is transferred.

Debit: bank deposit 100,000

Credit: main business income 91,324

Contract liabilities 8,676

As of 20×7 On December 31, 2018, customer *** redeemed 4,500 points. Company A re-estimated the redemption rate of the points and still expected that the total customer *** would redeem 9,500 points. Therefore, Company A recognizes revenue based on the ratio of the number of points redeemed by customers to the total number of points expected to be redeemed.

The revenue that should be recognized from points = 4 500÷9 500×8 676 = 4 110 (yuan); the remaining unredeemed points = 8 676-4 110 = 4 566 (yuan), which are still regarded as contract liabilities .

Debit: Contract liability? 4 110

Credit: Main business income 4 110

As of December 31, 20×8, customers had redeemed a total of 8,500 points. Company A re-estimated the redemption rate of the points and estimated that the total number of customers *** would redeem 9,700 points.

Income that should be recognized from points = 8 500÷9 700×8 676-4 110 = 3 493 (yuan);

Debit: contract liability 3 493

Credit: Main business income 3 493

The remaining unredeemed points = 8 676-4 110-3 493 = 1 073 (yuan), which are still regarded as contract liabilities.

2. No significant rights (sales offer) are provided

(1) If the customer exercises the additional purchase option in the contract in the future, the transaction price at which the customer purchases the goods or services reflects its individual For the selling price, the customer does not enjoy any special discounts, etc. Even if the option cannot be obtained by the customer without entering into a contract, the option provided by the enterprise does not provide significant rights to the customer. Its essence is that the enterprise A sales offer is made to the customer;

(2) Only when the customer exercises the option to purchase additional goods or services in the future, the enterprise should account for the sales offer in accordance with the relevant provisions of the revenue standard. .

Thinking Question 3: A telecommunications company signs a contract with a customer to sell a mobile phone and a two-year communication contract in the form of a package, including 1,000 minutes of call time, 200 text messages and 1G of Internet traffic, monthly Charge a fixed fee. At the same time, customers can purchase additional airtime or text messages or Internet data in any month at an agreed price if needed. The prices for these services are the same as their stand-alone prices.

Analysis The telecommunications company determined that the option to purchase additional talk time and text messages did not provide the customer with significant rights that would not have been available without entering into a contract because the price of the additional talk time and text messages reflected The stand-alone selling price of these services.

Telecommunications companies should not allocate any transaction price to the option of additional talk time or text messages, but only recognize revenue from additional talk time or text messages if they provide these services

< p> If my sharing is helpful to you, please:

1) Like it to prevent it from being found in the future. When you want to see it, you can find it on your own homepage, which is very convenient!

3) Comment, let us make progress together in the discussion!

Thank you for your support!