Planning scheme of publicity activities

Planning scheme of publicity activities (1)

I. Activity background:

At present, there are few students in our school, many parents with autism don't know about our school, and there is no rehabilitation training for autistic children, so many autistic children can't get effective treatment. Through on-site publicity of our school-running characteristics and teaching achievements, we will expand our school's popularity and recognition, and let more autistic children study in our school.

Second, the purpose of the activity:

1, give back to old classmates.

2. Recruit new students. Through this activity, more people will know and understand Starlight, pay more attention to autistic children, make parents full of hope for the recovery of sick children, trust Starlight and recruit more students.

3. Expand the popularity and trust of our school.

2. Venue: Monument Square

Three. Activity time: 9: 00 a.m.-11:00 on May/Sunday.

Four. Target audience: autistic children and parents.

Verb (verb's abbreviation) Activity theme: Light up the future and grow healthily —— starlight teaching achievement report meeting

Activity of intransitive verbs:

Preparation stage:

1, set up a preparatory group;

2. Find out the number of students enrolled, the number of school leavers and the rehabilitation ratio in our school, that is, the special individual situation;

3. Call the parents of the old students to make an appointment;

4. Communicate with the old students and their parents to fully understand the health status of the old students;

5. Yes, I have been in primary school. Students and teachers whose children are in junior high school make simple inquiries (don't mention previous autism to teachers and students);

6. Invite rehabilitation students or parents to participate in this activity;

7. Collect students' paintings, life photos and other works that reflect students' recent situation;

8. Promote this activity on websites, post bars, newspapers, television and other media;

9. Make charitable donations to raise funds for this activity.

(2) Implementation stage:

1. Gather students' compositions, paintings, life photos, students or photos on the exhibition board for participants to read;

2. Invite school leaders, parents and students;

3. School leaders, parents and students speak;

4. The class teacher shows the teaching results and lists the successful cases of students' rehabilitation, students' school life and curriculum arrangement;

5. Parents list the differences between students after entering school and before entering school, and the current situation of students;

6, announced the students' feelings of admission and future life attitude, learning attitude, outlook on life, values, etc.

7. The person in charge of enrollment issues enrollment publicity, etc.

Seven, the cost budget:

1, media publicity expenses:

2. Material cost:

3. Personnel cost:

4. Mobile expenses:

VIII. Executor and person in charge:

Nine. Attachment:

First, the ceremony venue layout

1, banner text: light up the healthy growth of the future-Starlight teaching achievement report style: spray-painted draft

Size: 4m

Location: Stage Side Background Box

Colorful flags: 30 faces, inserted around the square-red, yellow and blue, each face 10.

2. Main banner: one side, hanging above the main entrance of the arch.

Content: Light up the Future of Healthy Growth —— A Report on the Achievement of Starlight Teaching

Size: 6m0.75m

Style: yellow characters on red background

Second, the layout around the venue

1, colorful flags: 20 faces, with an interval of 50 meters;

Colors-red and yellow, each with 10 faces, red and yellow are inserted in turn.

2. Exhibition boards: 2 pieces, one on the left and right sides of the venue.

Planning scheme of publicity activities (2)

The public service advertisement of "stressing civilization and building a new style" is an important carrier to spread advanced culture and lead civilized fashion. In order to make full use of this vivid form, thoroughly study and publicize the spirit of the 18th CPC National Congress, and promote the construction of the socialist core value system, seven departments, including Publicity Department of the Communist Party of China and the Central Civilization Office, issued the Opinions on Deepening the Publicity of Public Service Advertising (Civilization Office [* *] 1No.), demanding that the publicity of public service advertising be carried out in depth throughout the country. In order to implement the central and provincial arrangements, promote the in-depth development of spiritual civilization construction in our city and the creation of a national civilized city, and combine the actual work in our city, this plan is formulated.

I. Guiding ideology

Conscientiously implement the spirit of the 18th National Congress of the Communist Party of China, take Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development as the guidance, promote the construction of the socialist core value system, cultivate a good fashion of knowing honor and disgrace, stressing righteousness, dedication and promoting harmony, make full use of the vivid form of public service advertisement of "stressing civilization and cultivating new style", spread advanced culture, lead the civilized fashion, carry forward new style and righteousness, inspire enterprising forces, and create a good atmosphere for promoting scientific development and promoting social harmony.

Second, publicize the theme.

The public service advertisement of "stressing civilization and building a new style" focuses on studying and propagating the spirit of the 18th CPC National Congress, closely following the "Chinese Dream", cultivating socialist core values, creating a national civilized city, standardizing moral behavior, building an ecological civilization, and topics closely related to people's lives such as traffic safety, food safety, civilized dining tables, low-carbon environmental protection, etc.

Third, the propaganda content

1. Taking the successful convening of the "two sessions" as an opportunity, we will produce and broadcast public service advertisements with the main content of promoting the spirit of the 18th National Congress and the "Chinese Dream", so as to guide people to actively participate in the construction of a well-off society and realize "national rejuvenation". Chinese dream "and unremitting struggle.

2. With the theme of carrying forward the spirit of Lei Feng, we will make and broadcast public service advertisements that inherit the spirit of Lei Feng and advocate voluntary service, guide people to learn from Lei Feng, stress civilization, cultivate a new style, and extensively carry out voluntary service activities that care for others, society and nature, thus contributing wisdom and strength to the progress of social civilization.

3. With the theme of the third provincial and municipal moral model learning and publicity activities, we will produce and broadcast a number of public service advertisements, learn and publicize moral models and good people around us, guide people to see Si Qi, respect morality and be a good model, and make new contributions to building a happy and beautiful new Jinchang.

4. With the theme of "Our Festival", we will produce and broadcast public service advertisements with the main content of promoting festival culture and inheriting Chinese virtues, so as to guide people to identify with, respect and carry forward traditions and enhance their feelings of loving the party, patriotism and socialism.

5. With the theme of cultivating good social morality, produce and broadcast public service advertisements with civilized transportation, civilized dining table, civilized guidance and civilized communication as the main contents, guide people to introspect and self-discipline, continuously enhance their moral awareness, and form social morality of knowing honor and disgrace, stressing righteousness, making contributions and promoting harmony in the whole society.

6. With the prominent problems in the moral field strongly reflected by the masses as the theme, public service advertisements with honesty and moral construction as the main content were produced and broadcast to guide people to abide by the law, pay attention to public morality, be civilized and courteous, and promote the special education and governance activities on outstanding problems such as lack of honesty in the food industry and window service industry and moral anomie in public places, and achieved remarkable results.

7. With the theme of mass spiritual civilization creation activities, we will produce and broadcast public service advertisements with the main content of creating civilized cities, civilized units, civilized communities and civilized villages and towns, so as to stimulate the enthusiasm of the masses, improve the civilized quality of citizens and the degree of social civilization, and lay a solid foundation for building a well-off society in an all-round way.

8. Taking the ideological and moral construction of minors as the theme, we will produce and broadcast public service advertisements with the main content of improving the ideological and moral quality of minors, guide the majority of minors to be moral people, and strive to train qualified successors to the socialist cause.

Fourth, the task

Counties, districts, departments, units and all kinds of media closely follow the theme of "stressing civilization and cultivating new styles", design and produce public service advertisements that are close to life, novel and beautiful, and are loved by the masses, and take out important pages, prime time and prominent positions for continuous broadcast, forming a scale, forming a momentum and forming a wide social impact. The specific requirements are:

Newspaper category: Jinchang Daily has no less than 6 full-page editions every month, calculated as 1 issue 1/4 edition; Enterprises and institutions such as Nidu Newspaper and Bayejian should also arrange a certain layout for publication.

Television: Jinchang Radio and TV Station, Jinchuan Company TV Station, Yongchang TV Station and other channels broadcast 15 times a day, including at least 6 times in prime time. "Jinchang News", "Jinchuan News", "Yongchang News" and other key time and evening prime time to ensure the broadcast time.

Broadcast: The major broadcast frequencies of Jinchang Radio and Television Station are broadcast more than 10 times a day, including at least 5 times in prime time.

Periodicals: Contemporary Jinchang, Jinchang Development Research, West Wind, etc. , published at least one page per issue.

Internet: Jinchang government website, Jinchang civilization website, Jinchang Party building website, Jinchang news website and other government websites, websites of various functional departments and enterprise websites have been publicized and displayed on the home pages for a long time, and the number of articles published by each website is not less than 10.

Mobile phones: China Mobile, China Telecom and China Unicom spread public service advertisements by means of mobile newspapers, short messages, multimedia messages, color ring tones, etc., with at least five advertisements per month, not less than 20% of the total mobile advertisements.

Social media: In various public places and public transport, public service advertisements are regularly published and played by electronic display screens, building televisions, car televisions, outdoor billboards, car advertisements, publicity windows and other media. Among them, the duration of public service advertisements published in conspicuous places in public places is not less than 20% of the total duration of advertisements, such as electronic display screens, building TVs, car TVs, etc. Play it no less than 10 times a day. All departments at all levels, enterprises and institutions in the city, combined with the actual situation, use electronic display screens, billboards, billboards, banners and other forms to widely carry out public service advertising.

Verb (abbreviation of verb) transmission mechanism

It is a long-term task to publicize the public service advertisement of "stressing civilization and cultivating new style" All counties, districts, departments, units and the media should form an effective operating mechanism to promote the implementation of the work.

Working mechanism. Relying on the public service advertisements of the central, provincial and municipal print, radio, film and television, internet and mobile phones, we will collect outstanding works from other media and form a public service advertisement library for all media to choose for free.

Safeguard mechanism. Counties, districts, departments, units and the media should set up special groups, clarify responsibilities, ensure manpower, material resources and financial resources, and conscientiously implement tasks. To mobilize social forces to participate, we can choose enterprises with high credibility and good public image to praise and promote the normalization of public service advertisements.

Supervision and incentive mechanism. The competent department plays a functional role in guiding, coordinating, organizing, implementing and evaluating the media's production, release and broadcast of the public service advertisements of "stressing civilization and cultivating new styles". The Propaganda Department of the Municipal Party Committee guides and evaluates all kinds of media, and jointly with the Municipal Construction Bureau, the Municipal Administration for Industry and Commerce and the Municipal Urban Management Comprehensive Law Enforcement Bureau guides and evaluates public service advertisements of outdoor advertising media such as electronic large screens, advertising machines, building advertisements, billboards, bus stop signs, primary and secondary roads, streets and construction sites; The Foreign Affairs Office of the Municipal Party Committee shall, jointly with the Municipal Industry and Information Committee, guide and evaluate the Internet and mobile media, and incorporate them into the evaluation of civilized websites; The Municipal Bureau of Wenguang is responsible for guiding and evaluating the public service advertisements of radio and television broadcasters and cultural venues; The Municipal Transportation Bureau shall guide and evaluate the public service advertisements of vehicles, railway stations, bus stations, airports, traffic intersections, parking lots and road guardrails; The Municipal Bureau of Commerce and the Municipal Food and Drug Administration are responsible for guiding and evaluating public service advertisements in shopping malls, markets (including farmers' markets) and restaurants; City Tourism Bureau is responsible for guiding and evaluating the public service advertisements of star-rated hotels and tourist attractions; The Municipal Education Bureau is responsible for the guidance and evaluation of school public service advertisements; The Municipal Organs Working Committee is responsible for guiding and evaluating the public service advertisements of municipal party and government organs; The Municipal Sports Bureau is responsible for the guidance and evaluation of public service advertisements in stadiums; Public service advertisements of other public venues, public facilities and "window" industries and units in this Municipality shall be guided and evaluated by the competent authorities. The above evaluation is included in the evaluation of civilized units. For many years, we have been collecting public service advertisements of "stressing civilization and cultivating new styles" and constantly introducing excellent works.

Organizational leadership of intransitive verbs

In order to strengthen the organization and leadership of the publicity work of public service advertisements, jinchang established a leading group for the publicity work of public service advertisements, with the following members:

Leader: Su Kejian Municipal Committee Standing Committee, Minister of Propaganda Department of Municipal Committee.

Deputy Head: Executive Deputy Minister of Propaganda Department of Puhaiquan Municipal Committee

Zhang Yufeng, Director of Civilization Office.

Member: Su Xiaohu, Deputy Director of Civilization Office.

Deputy Director of Foreign Publicity Office of Gao Municipal Committee (Municipal Government Information Office, Municipal Internet Information Office)

Zhang Xincai Deputy Editor-in-Chief of Jinchang Daily

Deputy Director of Sun Municipal Committee of Industry and Information Technology

Wang Lisheng, Deputy Director of Administration for Industry and Commerce.

Dou Bao Zhong, Deputy Director of Information Bureau.

Fang Huaitian, director

Lu Fusheng, Deputy Secretary of the Party Committee of the Construction Bureau and Secretary of the Discipline Inspection Commission.

Song Zhengtian, Secretary of Discipline Inspection Commission of Education Bureau

Head of Discipline Inspection Team of Wang Dongsheng Transportation Bureau

Secretary of Discipline Inspection Commission of Yang Municipal Bureau of Commerce

Wang Mingju, Deputy Director of Municipal Sports Bureau

Deputy director of Hu tourism bureau

Jiang Zhiji, Deputy Director of Urban Management Comprehensive Law Enforcement Bureau

There is an office under the leading group, located in the Municipal Civilization Office. Comrade Zhang Yufeng is the director of the office, and Comrade Su Xiaohu is the deputy director of the office, responsible for handling daily work. If there is any change in the work of the members of the leading group, the successor comrades will take over without further notice.

Seven. job requirement

1, highly valued and carefully organized. Carrying out public service advertising is an important measure to strengthen and improve citizens' moral construction in the new period of the CPC Central Committee, and it is also an important content of urban civilization index evaluation. All counties, districts, departments and units should earnestly raise awareness, carefully organize, take the propaganda work of "stressing civilization and cultivating new styles" as a powerful starting point to promote the construction of the socialist core value system, as an important task to enhance the degree of social civilization in the city, put it on the important agenda, do a good job of implementation, and promote the formation of positive fashion and righteousness.

2, intensify efforts to implement the task. All departments and units should establish and improve public service advertising organizations, and form an organizational structure in which the main leaders take overall responsibility, the leaders in charge grasp the deployment, and the functional departments grasp the implementation. It is necessary to fully understand the significance of public service advertisements, regularly study, deploy and supervise the work, formulate work plans and broadcast schedules in light of the actual situation, and report to the Municipal Civilization Office before April 10.

3. Strengthen guidance, communication and coordination. The Propaganda Department of the Municipal Party Committee and the Municipal Civilization Office are responsible for the overall arrangement, overall coordination, organization, implementation and supervision of the city's public service advertisements. The specific tasks are: to formulate the implementation plan of the city's public service advertisements and the production, release and broadcast plans of public service advertisements in major themes, important activities and key periods; Coordinate with relevant departments to guide and evaluate the release and broadcast of public service advertisements. The establishment of monthly and quarterly report system, counties, districts, departments and units before the 22nd of each month to the Municipal Civilization Office to submit the broadcast, by the Municipal Civilization Office comprehensive report, and informed.