Model essay on business plan of real estate appraisal

(2) Work content in warm-up preparation stage

The work of this case in the warm-up preparation period is mainly reflected in the shaping of the CI image of the project, and establishing a good first visual recognition effect is an important cornerstone for each project to take the lead in occupying the forefront of the market. At this stage, the project has a lot of pre-sales preparations, including the collation and unification of various sales props, sales materials and sales data. At the same time, another key work at this stage is the training of sales staff. As the saying goes, "training for a thousand days can be used for a while." Through planned and purposeful project knowledge and sales training, every salesperson in this situation can "come once, come once, fight once and win a battle."

Work content and schedule of warm-up preparation period

15 16 17 18 19 20 2 1 22 23 24 25 26 27 28 29 30 3 1

Light box making

Shop recruitment

Design and Manufacture of Background Wall

Making the background pattern of the exhibition board

Production of project introduction draft

Sketch preparation of project area bitmap

Making a Draft of Developer Profile

Making of sales control table

DM single design and production

Telephone test office

There are sales materials and documents.

Layout of sales department

Resident sales staff

Sales staff training

Marketing personnel are recruited in place.

Marketing personnel training

Design and production of subscription certificate

Sample subscription agreement

(3) Sales strategy and promotion strategy during the subscription period

Combined with the actual sales price index of the projects around this case, my suggestion is that the price positioning of this case should not be made public too early. If the price of this case is announced and sold in advance, it is easy for consumers to confuse the project with the competitive projects in the same region without seeing any architectural and landscape effects of the project, leading to the formation of differentiated advantages, thus making consumers lose their confidence and determination to buy the project.

In the early stage of the project and without any landscape, from the actual operation effect, I think that in the early stage of subscription, we should focus on the market acceptance of the initial price of the project. Take careful work ideas, and only inform consumers of the future planning and construction, apartment structure, landscape design and approximate price of the project during the introduction process. The sales department and its developers and builders should attach great importance to this point, strictly keep the project confidential, pay attention to the wording of external publicity, and unify the caliber. Strictly abide by it: make no commitment to the unclear parts of the project; Don't exaggerate the facts of the case that are inconsistent with this case.

1. Precautions during subscription period

1) Visiting and calling customers at the subscription stage must be strictly registered in detail;

2) Make a written summary of the problems exposed in daily on-site sales and the suggestions put forward by customers every day and report to the competent department regularly;

3) Irregular multi-directional contact and communication between business, sales and planning departments. Carefully analyze the statistics of various sales indicators, conduct market research in a timely manner, grasp the key points, implement tasks according to people, and set quantitative targets;

4) The project supervisor should always keep good two-way communication with the developer and the construction party, reflect problems and make suggestions;

5) The project supervisor shall effectively supervise and manage the publicity effect of the marketing personnel.

2. The purpose of the subscription period

Subscription period is an essential part of the project before it is officially subscribed and sold. At this stage, whether it is the sales department or the planning department, the core of all work should focus on the transmission of project ideas, as well as the feedback, analysis and summary of consumers' opinions or suggestions on the project, so that the market can know as much as possible about the case and collect as much feedback information as possible. This is the most favorable period to verify the project positioning and set the sales price. Therefore, during the subscription period, we only do three things: 1) to convey the project concept;

2) collecting information;

3) Guide consumers to enter formal subscription.

3. Time of subscription period

2004 10 October

4. Layout of the sales site

LAM Raymond mountain villa sales center

5. Measures for the implementation of subscription period

1) During the subscription period, in principle, no orders will be placed in any form, and a large number of advertisements and network information will be released appropriately through marketing means to convey the development concept of this case and create suspense for the project;

2) Any customer who intends to subscribe will pay a queuing fee of ￥ 5,000 and get a corresponding queuing card;

3) The sales department, developers and builders should maintain a high degree of unity in the promotion policies during the subscription period. As it is impossible for this case to make any commitment to customers in terms of price, area, apartment type and location during the subscription period, in order to fully mobilize customers' demand for house purchase, all customers queuing during the subscription period can convert the queuing fee of 5,000 yuan into the subscription fee of 8,000 yuan at the time of formal subscription;

4) If all customers of the numbering system can't choose their satisfactory apartment type and location at the time of formal subscription, they can fully refund the numbering fee of 5,000 yuan.

5) For customers who have a particularly strong purchase intention during the subscription period and take the initiative to sign a subscription agreement or pay the house price, they are required to give concessions according to the actual situation, and employees of the company are not allowed to make decisions without authorization;

6) During the subscription period, the total number is set to 100. The number of sets of all developers' project funds starts from which set 1, and the remaining starting number plates are used as the basis for the external ranking and preferential treatment of the project; In the process of external numbering, sales control is carried out once every three number plates until the number is 60, and then return to the number 30 to continue numbering and fill in the previous blank number; The blank number between the starting number plate and the 30th number after the project payment is completed by the fake customer.

7) Subscription period, because a lot of work is to analyze consumers' recognition of the project, and it is also the sampling period of technical parameters when the project enters the formal subscription period, the market changes greatly during the subscription period. If the subscription situation is hot (accounting for 80% of the total), you can start formal subscription in advance; If the subscription situation is average (60% of the total), we can start formal subscription according to the established policy; If the subscription situation is not good (less than 60% of the total), we will postpone the official subscription date.

8) The price and preferential margin are also determined according to the advantages and disadvantages of subscription;

9) The execution price of the project during the subscription period is about 65,438 yuan +0, 280 yuan/㎡.

(four) the formal subscription sales strategy and promotion strategy

A key stage of any project sales is formal subscription. Whether the overall sales of a project can be done well depends only on whether the formal subscription stage can be done well. The project entered the formal subscription stage, which should be a period of great success. As the saying goes, "A good beginning is half the battle". Whether we can win a brilliant victory in the first battle of the whole project sales has a great influence on the future sales of this case, and all the work done in the early subscription is really to reflect the value at this stage. So at this stage, we should spare no effort to effectively match the project resources, increase the promotion of the project, and formulate a promotion plan that can really benefit consumers.

1. Purpose of formal subscription stage

After summing up customers' needs and suggestions during the subscription period and completing the subscription objectives during the subscription period, the market at this time should be somewhat weak, and the whole subscription progress will gradually slow down due to the increase in the number of subscriptions. At this time, what we need to do is to inject the maximum dose of stimulants into the weak subscription, concentrate all the advantages of the project at this stage, and form a three-dimensional market offensive situation by land, sea and air with strong advertising coverage and promotion plans.

In the formal subscription stage, it's just like the competition in "Tian Ji Horse Racing" in which you use your best foal against your worst foal. To win this race beautifully, there are only three things to do: the first is to integrate advantages, the second is to integrate advantages, and the third is to integrate advantages. Only by constantly refining advantages from advantages and integrating advantages from resources can we break through consumers' psychological defense line with absolute advantages and get the maximum benefit from project sales.

2. Time of formal subscription stage

65438+February 20041—— 65438+February 2004 18.

3. Matters needing attention in formal subscription

When the 1) project enters this stage, it will be the first direct contact with the market and consumers in publicity and promotion, and it is also at this stage that the case can form the first impression among all consumers. So promotion is very important. At this stage, publicity and promotion must not be vague, and we must not lose too much in order to save advertising fees.

2) At this stage, due to a large number of advertisements, the attention of the project in the market will be higher and higher, and the number of customers' visits and incoming electricity will be dozens of times higher than usual, which requires all the staff of the project team to maintain a high degree of fullness in their work spirit, respond to various emergencies at any time, and have the spirit of work sacrifice;

3) Before the formal subscription stage, it is not excluded that developers, builders or customers take the initiative to ask for the purchase. Because the prices purchased by this kind of customers are generally low, which does not conform to the implementation mode of the project during the subscription period, the sales control of the units purchased by this kind of customers should be done well before the formal subscription stage, and all of them should be declared as project funds houses during external publicity to ensure the fairness of the whole subscription implementation in the eyes of other consumers.

4. Formal subscription implementation measures

◆ Formal subscription advertising implementation process

1) Make use of newspaper print advertisements to make two print advertisements ten days before the official subscription date. The first phase takes the project concept as the theme, and the second phase takes the subscription promotion as the theme, with an interval of 7 days;

2) With print advertisements, two issues of newspapers and periodicals were used in the previous week to enhance the popularity of promotion in the form of newspaper clippings, with an interval of two days;

3) Control marketing personnel, conduct a large number of one-to-one marketing, and avoid blind marketing. Need a good image.

4) On the day when the official order is started, the marketing department will distribute DM bills at fixed points on busy road sections, and at the same time, send the relevant information of ordering promotion activities to all mobile phone users in all three districts through telecom mobile phone short messages.

◆ Officially subscribe to the site layout of the sales department.

1) In the on-site layout of the house sales department, whether it is the hanging of banners or the layout of colorful flags, we should focus on the word "atmosphere" and try our best to set off the hot-selling atmosphere of the project. On the other hand, from the psychological standpoint of customers' urgent needs, we should communicate and make inquiries with real customers around us, especially in the process of queuing for subscription, which will cause an atmosphere of tight supply and demand;

2) When subscribing, because there are many customers and a subscription agreement has to be signed, the customers with lower numbers have to wait for a long time, and the developer must provide 30 chairs outside the sales department;

3) Place 60 potted flower bonsai along the road connecting the sales department;

4) Subscription area is mainly divided into peripheral area and internal area. There are 2 property consultants, 2 security guards and 2 on-site maintenance personnel in the peripheral area, who are mainly responsible for customer consultation, security, numbering order and external atmosphere control in the periphery of the on-site sales department; There are three property consultants, two financial personnel and a driver in the internal area. The property consultant is responsible for explaining the specific subscription matters and signing the subscription agreement. The financial personnel are responsible for collecting the subscription money of the customers who signed the subscription agreement, and the drivers are responsible for implementing real-time sales control and real-time sales quotation transmission of the consultants at the peripheral reception desk.

◆ Regular subscription promotion strategy

1) From February 8, 2004, 65,438 yuan+20,000 yuan for each set in 2004. After signing the subscription agreement, all the subscription funds must be paid within three days. If the subscription funds are not paid within the time limit, it will be regarded as a breach of contract, and the subscription funds will not be returned. The developer has the right to deal with the selected units;

2) The first song of promotion: Any customer who pays the numbering fee of 5,000 yuan during the subscription period will be converted into the subscription fee of 8,000 yuan on the subscription day;

3) The second part of promotion: customers who subscribe immediately will be given an additional subscription discount of 2,000 yuan, which will be converted into a subscription fee of 65,438 yuan+00,000 yuan;

4) promotional trilogy: from 1 to 10, with a discount of 98 yuan per square meter;

1 1 to No.20, with a discount of 88 yuan per square meter;

No.265438 +0 to No.30, with a discount of 78 yuan per square meter;

No.365438 +0 to No.40, with a discount of 68 yuan per square meter;

………

And so on, every interval 10, every square meter minus 10 yuan;

5) Promotion Tetralogy: Enjoy a 99% discount on mortgage loans;

Enjoy a 18% discount on installment payment;

Enjoy a 97% discount for one-time payment.

6) Five promotions: friends and family buy a house together and enjoy a 99% discount.

According to the maximum 98 yuan /m2 discount, the total number of cards we can issue will reach 98, including the number plate of the project. Excluding this part, the biggest discount for the card number we actually sent is in 88 yuan /m2.

During the ten-day subscription period from the subscription date of June 5438+February 8, 2004 to the subscription period of June 5438+February 65438+February 8, 2004, all customers who make an on-site temporary reservation can enjoy all the preferential contents of the formal subscription, and the preferential range depends on the specific situation.

After June 65438+February 65438+August 2004, the project was officially subscribed and entered the warm-up period of strong sales.

(5) Sales strategy and promotion strategy in the peak sales period.

In the subscription stage, the three-dimensional "landing war" of advertising promotion offensive was used to make the project have a certain popularity in the market, paving the way for the strong sales period of the project. However, the sales task in the strong sales period is arduous, and the task that exceeds 50% of the total sales will be digested at this stage. However, at this stage, we can't put in so many advertisements as we did when we subscribed. To find the most suitable marketing opportunities and advertising blind spots.

After the subscription stage, the project sales price and promotion strategy will be adjusted accordingly, and the price formulation will be further refined to lots, floors and structures; The promotion principle should be kept within the range of three percentage points increase or three percentage points decrease of the average subscription price (mainly depending on the actual situation of the market at the subscription stage).

In addition to the consolidation and development of the external market, the strengthening of the project itself will be more important during the sales boom. For example, the progress of the project must be successfully completed in strict accordance with the terms agreed in the subscription agreement. At this stage, all the five certificates of the project must be completed, and we must make great efforts and make firm determination to apply for bank mortgage loans as soon as possible. The mapping report of commercial housing must be completed before the project obtains the pre-sale permit of commercial housing to facilitate the project.

1, sales peak time

65438+February 200419 —— March 3, 20051.

2. The purpose of the strong sales period

On the one hand, it is necessary to consolidate the market established in the early stage of the project, step up the procedures for project infrastructure and licenses, and strengthen the grasp of the success rate of sales; On the other hand, in terms of marketing, we use the opportunity of New Year's Day and Spring Festival to promote the project. Because this time is the time when Luzhou real estate industry vigorously promotes large-scale and famous plates, we adopt the way of "following the war". We don't want to compare with the big market and famous brands, but we should focus on the short board of the big market and famous brands with their brand advantages to fill the gap between consumer demand and market. In the follow-up publicity and promotion, we should make full use of one-on-one promotion to strengthen the effectiveness of promotion.

In terms of sales, all sales staff should adhere to the working attitude and passion in the subscription stage, strengthen their own learning and actively participate in the relevant training of the project. The project sales supervisor should make the sales training plan of the month every month, and effectively organize and arrange the training work.

Since there is no large-scale SP promotion during the sales boom period, the follow-up promotion must be completed by marketers. The project sales supervisor should assign all the marketing staff to each real estate consultant in detail, and the real estate consultant should rationalize the proportion of marketing staff. Marketing personnel must be trained in project knowledge and sales skills as much as possible, and the marketing effect will be included in the assessment index of the project property consultant.

3. Matters needing attention in the prosperous sales period

1) Because the focus of the strong sales period is the embodiment of development effectiveness and sales effectiveness, all sales personnel should have a good working attitude, implement the work plan and exert their sales power at this stage.

2) In terms of market consolidation, in addition to advertising, sales staff should also establish good relations with customers in the early stage, and conscientiously make relevant reports and work diaries for customers' return visits.

3) The monthly work plan, arrangement, summary and target setting submitted by the project sales supervisor and real estate consultant must strictly require quantitative indicators.

4. Implementation measures in peak sales season

◆ The strong sales period is divided into three steps: the first step is the summary and analysis stage; The second stage: the actual effect stage; The third step: the breakthrough stage.

1) summary analysis stage (65438+February 2004-65438+February 3, 20041)

After the formal subscription period of 5438+065438+1October 19, 2004 turned into a strong sales period, our first task should be to regroup the project resources in the subscription period, refine the advantages and disadvantages of the project again, analyze and demonstrate the degree of market recognition, and further infer the future development trend and space of project sales.

2) Actual effect stage (June 65438+1October1-February 28, 2005)

After summarizing and analyzing the problems existing in the project, we will carry out substantive work in the middle of the sales boom period. Engineering construction, license processing, bank mortgage processing, pre-sale permit processing of commercial housing, intensive training of sales personnel, and establishment of marketing structure should all be carried out in full accordance with the established plan.

At this stage, there are two traditional festivals, New Year's Day and Spring Festival, so the advertising promotion should be carefully planned and organized according to the progress of the project. Around New Year's Day, because the project progress is still in the early stage of architectural form, all kinds of relevant certificates and procedures can not be perfected. At this time, the principle of our promotion should be to choose low-cost and wide-coverage publicity channels and promote them in the form of newspapers and periodicals. The Spring Festival stage will be the top priority of advertising in this period, and efficient marketing in this period will directly bring benefits to the Spring Festival period and the subsequent breakthrough stage.

3) Breakthrough stage (March 20051-March 3, 20051)

March will be a harvest season, because 80% of the sales progress of the total project will be overfulfilled this month. By this time, the infrastructure and equipment in all aspects of the project should be basically perfect, which is easy to form the advantages of the project, but it is also easy to expose the disadvantages of the project. As long as the advertising effect and project advantages are reorganized correctly, the sales target can be successfully completed.

◆ Promotion Strategy in the Prosperous Sales Period

1) The advertisement on the first day of the Lunar New Year is only a warm-up for the advertisement of the Spring Festival. The promotion content of the project is conveyed through the large-scale coverage effect of newspaper clippings, because the 2004 Luzhou Housing Fair will be held at this time, and all the projects in Luzhou real estate industry are bound to make a big fuss about publicity. We should take advantage of the market climax of the whole industry, adopt the way of market follow-up, launch more affordable promotion policies, and focus on breaking through the external market of the Housing Fair.

2) Advertisements during the Spring Festival should focus on shaping the intimacy of "home". At this time, it is not only necessary to launch an affordable promotion plan, but more importantly, it is necessary to have a more specific promotion plan for the market and people. In terms of welfare, we can follow the ideas and methods of formal subscription and New Year's Day promotion. In the target market, we should focus on the Huilongwan business circle and convey to them that "it's time to go home after a busy year and a hard year-it feels good to go home." Highlight affordable, cost-effective and emotional promotional gimmicks in the copy.

(VI) Sustainable sales strategy and promotion

1) duration

April 20051-April 30, 2005

2) Continuous sales strategy

At this stage, because the total sales remained at around 20%, most of the better units and lots were basically sold out in the early stage of sales. The extension period should be based on the actual situation of the remaining units, lots and markets at that time, and a new round of price plan should be formulated. At this time, advertising is basically in a shrinking state, and other forms of advertising can be avoided except through one-on-one marketing and online promotion by marketers.

3) Continuous promotion strategy

As a transitional period to the later period, neither the house type nor the lot can be compared with the previous stages. Therefore, in terms of promotion, I suggest selling at a good price, with profits basically close to the cost price as the bottom line support.

(7) Sales strategy and promotion strategy during the liquidation period.

1) time of liquidation period

May 20051-May 3, 20051

2) Sales strategy and promotion strategy in liquidation period

This stage can be mainly carried out from the following aspects: first, the owners who have already bought a house introduce their friends to buy a house, and second, attract new and old customers through strong promotion means and tell them to seize the last chance. (This paper briefly introduces the detailed strategy)

4. Project promotion plan

(A) the overall project promotion plan

In the whole sales process of the project, in addition to clarifying the sales focus, sales purpose and policies at each stage, the matching advertisements will also give maximum support to the project sales. The biggest advantage of project promotion is that it can strategically and deeply expand consumer groups, so we should treat advertisements with a correct attitude and use them. Don't neglect the sales task of millions of dollars a month because of saving advertising expenses. After the project enters the sales, the promotion methods are different because of the different sales objectives and needs at each stage. We should fully formulate feasible promotion policies according to the real-time sales situation of the project;

Promotion of key promotion methods and objectives in sales stage

Preheating preparation period

1June15-10/October 31——————————————————————

Subscription period

165438+1October1-165438+1October 30th about the development concept, location,

Huxing, lifestyle, landscape environment

For example, hype DM single publicity.

One-on-one SP promotion by marketers completed 5% of subscription sales.

60% of the total subscription

Formal subscription period

All the advantages of 65438+February1-65438+February 18 are applicable to this situation.

Concentrate on all-round hype, newspaper printing, newspaper editing, SMS, marketing SP promotion, on-site large-scale SP promotion, on-site packaging and so on. Complete 40% of the total sales.

season of sales

65438+February19-March 3 1, using the two major festivals of New Year's Day and Spring Festival, the sales situation, sales price, investment value analysis and promotion methods of the project are speculated.

Marketing personnel one-on-one promotion,

Field packaging, etc. Complete 80% of the total sales.

period

April1-April 30, using the peak of real estate sales after the Spring Festival, one-on-one promotion of existing homes was carried out.

90% of the total sales volume is completed through network information release.

Liquidation period

May1-May 3 1, the total sales volume of promotion, poster posting and online information release is over 95%.

All promotion budgets of LAM Raymond Villa.

Promotional advertising volume budget

Newspaper printing (evening paper 1/4 front page set red) 3 times ￥ 15000 yuan.

Newspapers (Huaxi Newspaper A4 small full page) 4 times ￥ 8,000.

News soft article 3 times 2400 yuan

30 guiding flags at the sales site are 3000 yuan.

The sales center is fully equipped ￥ 2,580.

60,000 DM forms ￥12,000 yuan

4 times the width of fabric ￥ 7,200.

Text 6 times, 6000 yuan.

Marketing SP promotion for 5 months ￥ 6,000.

Unforeseen expenses are 5000 yuan.

Total control ￥ 68,000 yuan

(B) the publicity theme of each stage of the project

1) Subscription stage

Theme 1: "Phoenix" is Malone's only China garden landscape, longing for his lifelong home.

Theme 2: According to the core position of Huilong business circle, the residential investment is correct (with the map of the project area)

Theme 3: Out-of-print Shanshui Bank, Creating a New Experience of Investment Fashion (Analysis of Return on Investment of Attached Households)

Theme 4: big community, small apartment, small space, great achievements (with project plan)

Theme 5: The scenery in the Phoenix Forest, the architecture in the scenery, and the exquisite works that touched the mountains and rivers (with the renderings of this case)

2) Formal subscription stage

Take control of life, become a villa owner and experience the enjoyment of value-added pleasure! (Attached to the project formal subscription promotion plan)

3) Sales boom period

Theme 1: Living here is not life, but enjoyment;

The architecture here is not architecture, but art;

Investing here is not an investment, but a return;

When life becomes enjoyment, when architecture becomes art, when investment becomes return. ...

Theme 2: The beauty of Phoenix Forest, the romance of real life when romance is going on.

Theme 3: Promotion Plan (tentative)

(3) Combination of publicity and promotion at all stages.

1) subscription stage (1 1 month)

Media time 1- 10 days 1 1-20 days 2 1-30 days budget.

Marketing SP promotion 1-30 days, 4 people/day ￥ 1200.

On-site packing cloth and guide flag ￥ 3,000.

Subtotal: 4 200 yuan

2) Formal subscription stage (65438+February)

Media time 1 2 3 4 5 6 7 budget

Newspaper printing (evening paper front page 1/4 sets of red) 1 time 1 time 10000 yuan.

Newspapers (A4 small full page) 10000 copies 10000 copies ￥4000.

Text twice, 2000 yuan.

Marketing SP promotion 1-30 days, 4 people/day ￥ 1200.

On-site packaging of cloth, guide flag and flowers is 5000 yuan.

Unforeseen expenses are 2000 yuan.

Subtotal: 24 200 yuan

3) Sales peak period (65438+1October-March)

Media time 1 February-March budget

Newspaper printing (front page of evening paper 1/4 sets of red) 1 time ￥ 5,000.

Newspapers (A4 small full page) 10000 copies 10000 copies ￥4000.

Text twice, 4000 yuan twice.

Marketing SP promotion1-March, 4 people/day ￥ 3,600.

On-site packaging cloth width ￥ 4,000.

Unforeseen expenses are 5000 yuan.

Subtotal: 25,600 yuan

Guide to the selection and combination of advertising cooperation companies

In the choice of advertising companies, we must make use of the advantages of each advertising company to combine. If we choose improperly in the early stage of the project, or the advertising company we choose does not have advantages in a certain aspect, it will inevitably lead to poor design, slow advertising installation will affect the promotion progress, and it will also bring unnecessary losses to the advertising budget of the project.

Suggest choosing an advertising company:

1, Alei Studio (good at advertising soft design)

4, blue advertising (good at advertising engineering)

Five project price strategy

(a) to determine the implementation of the policy of price trends at various stages.

1) execution price

The execution price of each stage will be provided after the subscription stage.

2) Implement policies that determine price trends.

In the whole sales of the project, the price factor is very important. At the initial stage of the project (subscription stage), we set a relatively balanced high-end price to test the market recognition and consumer acceptance to the greatest extent. If the price set in the first stage can be recognized by the market and responded enthusiastically, then it will show an upward trend in the future price setting, and its rising space will remain within three percentage points; If the market reflects the opposite state, the trend of execution price will drop by three percentage points.

(b) The principle of preferential price control at all stages.

1) In case of large-scale SP promotion activities at all stages of project sales, profits shall be made according to the promotion plan in principle;

2) If there is no promotion during the period, the profit rate will be discounted according to the payment method of the customer:

Mortgage loan: 97% discount; Installment payment: 96% discount; One-time payment: 15% discount;

Buy with friends and family (within 10 set): In addition to the preferential payment method, you can also enjoy an additional 19% discount;

Large-scale group purchase (more than 20 sets): In addition to preferential payment, you can also enjoy 97 consecutive discounts.

6. Matters that developers need to cooperate in the whole sales process.

In order to make the project go smoothly according to the fixed plan in the whole sales process, I hope the developer can give the project sales department the greatest support and cooperation to achieve the sales target as soon as possible.

Cycle coordination project completion time

Four certificates of preheating preparation period, land use years, project effect diagram, floor plan and landscape planning scheme,

Delivery date, delivery standard, decoration standard and property management fee before June 65438+1October 3/2004.

During the subscription period, suggestions for improving the apartment structure are determined and the formal subscription promotion plan is finalized.

The execution price of formal subscription is determined, and the commercial housing subscription agreement is determined before 20041October 30 165438+.

In the formal subscription stage, with financial personnel and security personnel, flowers and chairs will be provided on site.

Before February 7, 2004, determine the purchase agreement of commercial housing, the promotion plan for New Year's Day, and the execution price of the strong sale period.

Determination of Spring Festival promotion plan during the peak sales period, provision of samples of commercial housing sales contracts, handling of bank mortgage procedures,

Before March 3, 2005, KLOC-0, the Housing Management Office handled the surveying and mapping and pre-sale permit of commercial housing.

The duration and execution price of the promotion strategy should be determined before April 3, 2005.

Determine the promotion strategy and execution price of the liquidation period before April 30, 2005.