The beautiful vision of smart tourism

Many places are building smart cities and have achieved good results. Based on the practice of local smart city construction and the goal of promoting the development of tourism to modern service industry, the National Tourism Administration has deployed the pilot work of "smart tourism city" and officially determined Zhenjiang, Jiangsu as the "National Smart Tourism Service Center". China will also actively promote the pilot work of qualified cities. In addition, on the basis of summing up the experience of some successful digital scenic spots, the digital level of boutique tourist attractions will be gradually improved; At the same time, tourist hotels, travel companies and shopping companies are encouraged to explore boldly in informatization construction, continuously improve the intelligent level of passenger service, and promote domestic tourists to realize "smart tourism" on the land of China.

On 2011July 15, Shao Qiwei, director of the National Tourism Administration, formally proposed that the tourism industry should implement the strategic plan of accelerating the development of tourism in the State Council, stay in the forefront of the informationization process of modern service industry in China, and strive to realize "smart tourism" in China in 10.

From the perspective of social modernization, technological changes, especially the rapid development of information technology, are having a profound impact on people's production and life. In 20 10, there were 859 million mobile phone users in China, including 47.05 million 3G mobile phone users. The number of netizens is 457 million, which is the largest country in the world. In the future, with the construction and popularization of ultra-high-speed networks with data transmission speed of 2.5G per second, people's production and lifestyle will undergo more profound changes.

As an extension of people's lifestyle and a leading industry of service industry, tourism will inevitably change due to the revolutionary changes in information technology. In addition, with the development of production and life, new tourism modes such as online tourism, cruise yacht tourism, RV tourism and self-driving tourism have developed rapidly. How the tourism industry can meet these emerging needs is also inseparable from its own modernization. Technically, the most important thing is to realize "smart tourism".

Smart tourism will be the "pushing hand" for the transformation from traditional tourism consumption mode to modern tourism consumption mode. Although the content of tourism consumption is still traditional, we can realize the modernization of consumption mode through the wide application of information technology. Through information technology, we can grasp the information of tourists' tourism activities in time and accurately, and realize the timely supervision of industry trends. Through information sharing and cooperation with public security, industry and commerce, health, quality inspection and other departments, we can effectively handle tourism complaints and tourism quality problems and maintain the order of the tourism market.

Some places have made bold attempts to improve the management ability of the industry through informationization. Zhangjiajie integrates information, settlement and management of travel agencies, tourist shopping stores and tourist buses. Through the "one-way communication" information system and the GPS positioning system of Yunnan Tourism Transportation Company, real-time dynamic supervision is realized, which plays a positive role in standardizing the order of the tourism market. Internet has been regarded as the fourth media after newspapers, radio and television, so it will play a more important role in future tourism marketing. Facing the information age, some far-sighted tourism destinations and tourism enterprises are adopting online video marketing, blog marketing, online community marketing, SMS platform marketing and even online virtual tourism experiential marketing.

But on the whole, the application of information technology in China's tourism marketing is far from enough, and there is still a big gap with developed countries. It is necessary to encourage and support tourism enterprises to make better use of emerging media to carry out marketing and improve the pertinence and effectiveness of marketing. For example, the growth of inbound tourism in China is difficult. There are objective reasons such as the overall downturn of the world economic situation, but the lack of innovation in tourism marketing methods is also a factor that cannot be ignored. Our overseas offices have devoted a lot of energy to dozens of travel fairs, but they may have overlooked that the Internet is a never-ending travel fair.

Whether the tourism industry has realized modernization or not, the modernization of tourism enterprises is very important. Therefore, it is necessary to promote the wide application of information technology in traditional travel agencies, tourist hotels and tourist attractions. Some tourism enterprises already have their own websites, and some tourism enterprises are also trying to operate online. But on the whole, the application of information technology in traditional tourism enterprises is not enough, and we need to make great efforts to promote it. Special attention should be paid to encouraging the development of new tourism e-commerce enterprises, because these enterprises can not only create new business models, but also produce the "catfish effect", forcing traditional enterprises to transform and upgrade. New enterprises, including Ctrip, an established tourism enterprise, and Friends Scenic Area Network, are reshaping the competitive landscape of the tourism market.

In the leisure time, the demand of tourists will develop in the direction of personalized demand, and science and technology will continue to promote the development of tourism and make it more diversified. New tourism modes such as self-driving travel, online travel and RV travel have developed rapidly. In order to meet these emerging needs, the tourism industry will realize "smart tourism" from the technical level. Through informatization, we can monitor all kinds of emergencies in time, prevent tourism safety accidents, improve our emergency management ability and effectively deal with safety. The development of new tourism e-commerce enterprises can not only create new business models, but also produce "catfish effect", which will force the transformation and upgrading of traditional enterprises, promote the modernization of tourism enterprises and realize the wisdom of tourism service, tourism management and tourism marketing. So as to realize scientific and efficient experience on the basis of people-oriented service.