Opening celebration planning plan

3 opening celebration planning plans

In order to ensure that things or work go smoothly, it is often necessary to carry out plan preparations in advance. The plan is the most complex type of plan. So how should we write a plan? Below are 3 opening celebration planning plans that I compiled for you. Welcome to read and collect them.

Opening Ceremony Planning Plan Part 1

Members and division of labor of the preparatory team

1. Time: month, day, hour.

2. Location: West side of People’s Square

3. Members and division of labor of the preparatory group:

(1) Leader of the comprehensive coordination group: 1 Member: 3 people

Responsibilities: Responsible for the program coordination, personnel scheduling, guest arrangements, vehicle scheduling, etc. of the ceremony.

(2) Publicity materials team leader: 1 person Member: 2 people p>, all speech drafting, review, preparation of publicity materials, contact and arrangements with reporters from various media, publicity and reporting of the ceremony, etc.

(3) Venue layout team leader: 1 person Member: 2 people Settings, hanging slogans in each unit, etc.

(4) Etiquette group leader: 1 person Member: 2 people

Responsibilities: Responsible for the preparation of ceremonial items, etiquette group invitations, welcomes, rostrum services, and celebration ceremonies Process etiquette services, etc.

(5) Etiquette Group 2 leader: 1 member: Etiquette company employee

Responsibilities: Responsible for celebration supplies such as colorful crackers, firecrackers, rainbow doors, and hydrogen balloons.

(6) Reception team leader: 1 person Members: 8-12 people

Responsibilities: Responsible for the invitation, statistics, pick-up of guests from their respective counterpart units, guidance on the itinerary for participating in the ceremony, and catering , accommodation, souvenir distribution and other work.

(7) Security team leader: 1 person Members: 5-10 people

Responsibilities: Responsible for the safety and security of all sections of the itinerary of guests participating in the ceremony, parking of vehicles at the ceremony site, Maintaining personnel order and other tasks.

(8) Guest sign-in and gift reception group leader: 1 person Members: 2-4 people

Responsibilities: Responsible for the sign-in, gift reception and registration of all guests, and participation in the celebration Statistics and reception work for leaders and guests.

(9) Health Team Leader: 1 Member: 2

Responsibilities: Responsible for the environment of the route passed by the guests and the sanitation of the celebration site.

(10) Gift distribution team leader: 1 member: 2 people

Responsibilities: Responsible for all souvenir distribution and statistical work.

IV. (Attached are the contact numbers of relevant staff):

Dining schedule

Dining location: Grand Hotel

Lobby table (The hotel’s main leaders will accompany you to the meal)

Leadership positions

Leadership positions

Leadership positions

… Opening Ceremony Planning Plan 2 < /p>

Overview of a hotel

1. Project: x hotel

x hotel, formerly the Territory Hotel, was terminated in June XX due to poor management It is now positioned as a local Chinese restaurant in Leshan.

2. Opening theme: Taste of Jiazhou Leshi Kaiyuan

This theme injects the characteristic taste of Leshan into Kaiyuan Hotel, giving the hotel its own unique characteristics and style. Use distinctive features to attract customers; so that when customers open, they can change their original impression of the predecessor of Kaiyuan Hotel and increase their interest in tasting the dishes of Kaiyuan Hotel.

3. Purpose:

To introduce a strong Leshan local specialty dish culture to the hotel at the beginning of its opening, paving the way for future publicity;

1), Inform Leshan citizens that Kaiyuan Hotel is officially opened to welcome guests.

2) Using the opening event as a carrier to reflect the unique business model of Kaiyuan Hotel.

Let consumers understand business taste, philosophy and culture, establish their unique brand image, and lay a good foundation for winning favorable competition in the service industry in the future.

3), expand visibility and influence.

4. Opening time: Reservation is September 15th (Saturday)

5. Positioning: Leshan’s local specialties, culturally pure Leshan people and Sichuan flavor

6. Publicity form: interactive combination of media and on-site activities.

II Hotel SWOT Analysis

With the continuous development and progress of the economy, the urban area gradually moves away from the old city. With Leshan New Century Plaza as the center and radiating to the surrounding areas, a new business district focusing on catering, entertainment and leisure has gradually formed. Currently, several large and mature hotels have been formed in this business circle: Sansu Hotel, Red Sorghum Seafood Hotel, Hongrui Hotel, Piaoxiang Hotel, etc., as well as other small and medium-sized hotels.

Superiority:

1. Scale: Covering a total area of ??1,180 square meters, it is one floor. There are 11 private rooms, including 7 small private rooms and 4 The large private room and the hall can accommodate 10 tables for 8 people, and can accommodate more than 260 people for dining at the same time.

2. Leshan’s unique Chinese restaurant hotel operated with pure local culture. Within one kilometer of the surrounding area, there are many mid-to-high-end residential communities, and the residents in the communities have certain spending power.

3. The first Sichuan cuisine in Leshan area with pure Leshan people’s taste.

Disadvantages (worst):

1. The store is not outstanding enough (the store sign is not obvious enough)

2. The characteristic culture cannot highlight the characteristics of the hotel and is not attractive enough

3. The operation failure of the former Territory Hotel will have a certain negative impact on the operation of the current Kaiyuan Hotel.

Opportunity:

1. The catering industry in Leshan City accounted for 22% of GDP in XX. The Leshan Tourism Bureau and the Leshan Economic and Trade Commission decided to increase support for local catering enterprises in Leshan , striving to make the catering industry in Leshan area bigger and stronger.

2. The geographical location is near Leshan’s future high-end economic development center circle.

3. Leshan’s economy is developing rapidly, and the number of enterprises is growing at a high speed.

4. There is no standard leader in the Leshan specialty Chinese restaurant industry.

Threaten:

1. The threat to Kaiyuan Hotel from other mature Chinese restaurants around the business circle

2. With the development of the hotel itself The development of other large hotels is also developing

3. The threat to itself from the future opening of large hotels

4. The major hotels in the vicinity have matured operations and the customer base is basically stable, causing Diversion of customer sources is difficult

Three preliminary operations

(1) Advertising

1. Community advertising: select 3 advertisements at the entrance of a high-end community in the new urban area According to a monthly advertisement, high-end communities are where people with higher incomes are concentrated. Advertising in high-end residential areas is highly targeted. Say goodbye to traditional forms of promotion and opening advertising, and say goodbye to ineffective and costly forms of advertising. Take advantage of people's curiosity to gather popularity in a short period of time and attract potential consumers' attention to Kaiyuan, so that they will come to Kaiyuan for consumption in the early stages of its opening. In this way, 80% of the residents in Xincheng District will know about Kaiyuan Hotel's discounts, location, and the unique hotel with Leshan characteristics. Enhance its visibility and reputation.

The advertising content mainly includes: opening time, address, ordering phone number, preferential policies, uniqueness of Leshan, suitable for wedding banquets, birthday banquets and other group banquets.

2. Cooperate with China Telecom, China Mobile, China Unicom and other communication industries to carry out mass text messaging. With this method, most of the people in Leshan City can be covered, and the messages are sent in stages. On the one hand, the cost can be controlled. , two aspects can maximize the coverage of consumer groups. At the same time, its high-end VIP customers can enjoy a 20% discount when ordering meals in groups.

3. Publish information on some free radio stations. Enhance the visibility and reputation of Kaiyuan.

4. Publish information on the traffic station

The content mainly includes: opening time, address, ordering phone number, preferential policies, uniqueness of Leshan, suitable for wedding banquets, birthday banquets and other group banquets.

Traffic Radio Music Channel is a program often listened to by taxis and private cars, and our target group is people who often take taxis or own private cars. By publishing information, the target group can know the opening time, address, ordering phone number, preferential policies, unique content of Leshan, suitable for wedding banquets, birthday banquets and other group banquets, etc., to attract them to consume. It is estimated that 40% of people who take taxis and private cars will know about Kaiyuan. Produce impulsive consumption.

5. Make DM orders or life guides

Distribute DM orders and life guides to different areas, including stores and other places where high-income people gather, and strive to have 80 people in these areas. % Know the Kaiyuan Hotel’s opening time, address, ordering phone number, preferential policies, Leshan uniqueness, suitable for wedding banquets, birthday banquets and other group banquets, etc., resulting in impulse consumption. At the same time, you can guess the name of the dish by looking at the picture of the dish in the DM order or life guide. If you guess the right dish, you can get this dish for free.

Be sure to inform potential consumers of Kaiyuan’s new opening, high-end enjoyment, Leshan characteristics, mass consumption, and suitable for wedding banquets, birthday banquets and other group banquets.

(2) Cooperate with some partners:

1. Cooperate with hotels that do not provide catering. They can give them a 20% discount when they bring guests over. They can put the money on their bill, and they can get a 20% rebate when they bring their guests to spend money.

2 Cooperate with teahouses to wash feet. If guests make purchases, they can get a 20% rebate.

3 Cooperate with travel agencies. Travel agencies can get a 20% rebate for spending at Kaiyuan.

4 Cooperate with wedding companies or marriage registration offices. They can enjoy a certain discount for providing wedding banquet information.

By cooperating with the above companies, you can spend less time recruiting customers and increase sales.

IV. On-site activities

1. Reimburse taxi fares to those who come to consume. The reception staff welcomes people who come to Kaiyuan to help them pay for taxis. Opening Celebration Planning Plan Part 3

1. Expected Goals

2. Purpose of the Opening Celebration

3. Theme of the Opening Celebration

4 , Time arrangement

5. Our company’s tasks

6. Opening celebration activity process.

1. Expected Goals

Goal 1: Make the news of the opening of the Internet cafe widely spread and attract more target consumer groups to participate in this event

< p>Goal 2: Deepen the impression of Internet cafes in the minds of consumers.

Goal 3: No matter from the early stage of planning or the later stage of execution, we must strive to make this opening ceremony achieve an unprecedented sensational effect.

Goal 4: Enhance internal employees’ confidence in the company.

Goal 5: To stay ahead of latecomers in the same industry and become another dark horse in the industry.

2. The purpose of the opening celebration

⒈ Internal effect: The grand opening ceremony can increase employees' confidence in the company and strengthen the overall cohesion of the Internet cafe.

⒉External role: The holding of this opening ceremony can not only let more groups know about your company's opening, but also establish the image of your company in the minds of consumers. At the same time, you can also use this opportunity to This is an opportunity to have more contact with the media.

⒊Through this grand opening ceremony, we will expand our reputation in the industry.

3. The theme of the opening ceremony

A good theme is not only a key factor in the success of the event, but also plays a vital role in the effect of the event. Therefore, in terms of topic selection, our company personnel have discussed in many aspects and now draw up the following topics from different angles for your organization to choose.

Theme starting point: seasons, solar terms

Theme: Golden Autumn brings coolness to you and invites you to enjoy it

Simple explanation: It is the golden autumn in October, here In the season when the rice is fragrant and the autumn breeze is refreshing, during the opening of the Internet cafe, we provide free Internet surfing to consumer customers, allowing them to feel the fun and refreshing of online travel, and also feel the incomparable relaxation in the golden week of autumn. A refreshing, joyful feeling.

⒉Theme starting point: Festival - National Day

Theme: Celebrating the Golden Era with the Nation

Simple explanation: It is National Day, the birthday of our great motherland , contemporary China is showing the glory of its century, the style of China,~~Internet cafes have opened in the rapid development of China's economy, keeping pace with the times, and will, like the country, move towards a more glorious tomorrow, and capture the beauty of the times The gold medal!

Theme: Gold;