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How do real estate agents sign clients?
For real estate agents, the sooner the contract is signed, the better. So how can we sign in customers? Here are some tips for everyone!
1. Invitation? Guide customers to see the house.
Let customers come to see the house, the next step is possible, so the role is crucial!
There is no fixed answer to this question, and the core principle can be summed up in eight words: "Be flexible, suit the remedy to the case". For example, some customers are always hesitant to go to the field to see the house, so at this time, we must tell customers that it is not easy to observe without field visits, and we can't figure out whether to buy a house or not without comparative analysis. Guide customers to see the house step by step;
2. Force your customers? Make him stop wavering.
The so-called forcing customers is to accurately grasp their psychology, understand their needs, such as economic needs and investment needs, and guide their needs. For example, some customers come from other places, and their income is not high, but they want to buy a house locally and are worried about the price reduction of the house. In this case, you have to tell the customer that he bought the house just to live, just to need it, not to invest and make money. Even if house prices rise, it doesn't make sense to customers, and vice versa. Because the essential demand of these customers to buy a house is to live, even if the house price rises by 102 million, it is all the same to him, and it is the same to satisfy the owner-occupation first, and vice versa. Only in this way can we impress customers and feel that what you said is reasonable.
3. Good psychological habits? Help you work better.
Some customers' intention to buy a house is not clear, and there is no suitable housing match for the time being, so it is temporarily impossible to clinch a deal. You can put a room first, rediscover it, and follow up with new customers. There is a saying that casting a net will surely yield something. If you have a bad attitude and get irritable easily, you will lose more customers more easily. Even if you have the ability, you can't do everything well. Keep a good attitude and don't walk into a dead end.
4. follow up with customers? Maximize the value of each customer.
The customer must follow up. There is a saying that every customer is very important and should be followed up. This sentence is true, but if there are more customers, they will score three or six categories, and key customers should follow up. We usually divide our customers into four categories. Class A: I have made an appointment to see the house recently, or I have seen the house but I am interested; Class b: customers who have seen the house but have little intention and are a little hesitant; Class c: basically normal customers; Class D: Have purchased or have no intention to purchase at all. Different measures are taken according to the customer's grade, and the effect is greatly improved.
Attachment: Six Skills of Telephone Reservation
Say hello to 65438 +0
The first 10 second of the call is very important. In order to win the attention of customers, a warm and polite greeting is the best strategy to attract attention, and three key points are very important: name, enthusiasm and self-confidence.
Introduction No.2
The pace of life in modern society is very fast, and many people are in a hurry every day. Therefore, when a real estate agent calls a customer, he should express the' features' of a service or product simply and smoothly, without being too detailed. Only by letting customers know the overall situation first can they quickly respond whether they are interested or not, so as to quickly adjust their speaking strategies.
Introduction of the third service content
It is necessary to use the principle of conformity (conformity psychology, the direction of conformity movement is determined by most movements, and the individual is unconscious), and at the same time strengthen the interest and trust of customers. When introducing services, you can list some well-known typical trading cases and familiar trading customers to strengthen customers' interest and trust.
Ask to meet on the fourth.
The purpose of telephone interview is to make an appointment, don't pester too much, and go straight to the goal as soon as possible.
Fifth, talk about the benefits of meeting customers.
No one wants to do business at a loss. If customers take the time to interview someone they have never met and give you a chance to sell to him, who do they think will benefit? Therefore, we must emphasize what benefits the interview will bring to customers in order to impress them.
No.6 suggested formula gives time.
Remember not to ask questions that are easily rejected, such as: Are you free? The client's subconscious reaction must be that he is not available.
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