What type does online advertising belong to? What type does online advertising belong to?

What is online advertising? Online advertising refers to the process that advertisers use some websites with dense audience or characteristics to publish business information and set up links to a certain destination page. Advertising has the following main forms:

◎ Internet advertising. Including banners, buttons, banners, vertical edges, giant, etc. Banner advertisement is an image file established in GIF, JPG, Flash and other formats, which is mostly used to express the advertisement content in the webpage. At the same time, Java and other languages can be used to make it interactive, and plug-in tools such as Shockwave can be used to enhance expressiveness.

◎ Text link advertisement. It uses a line of text as an advertisement, and you can click on it to enter the corresponding advertisement page. This is an effective form of online advertising, with minimal interference to visitors. Sometimes, the simplest form of advertising works best.

◎ email advertising. It has the characteristics of strong pertinence (unless you send it indiscriminately), low cost and unlimited advertising content. Especially targeted. It can send specific advertisements to specific people, which is beyond the reach of other online advertising methods.

◎ sponsor advertisements. There are many kinds of advertisements, which give advertisers more choices than traditional online advertisements. For example, TCL sponsored Sohu World Cup Channel.

intermittent advertising. Also known as pop-up advertisements, visitors will be forced to insert an advertisement page or pop up an advertisement window when they request to log in to a webpage. They are similar to TV commercials, interrupting normal programs and forcing users to watch them.

Of course, there are other forms, such as video advertisements, roadshow advertisements, huge serial advertisements, page-turning advertisements, congratulations advertisements and so on.

no matter what kind of online advertisement, it can reach users. If it can be used properly in virus transmission, it will receive good results. Proper use here means that we can't ignore netizens and send meaningless advertisements to them at will, thus affecting their normal work and life. What you have to do is to work hard on the content of the advertising information itself, so as to achieve the organic and perfect combination with multimedia effects. On the premise of respecting netizens, use the creativity of advertisements to attract and stimulate netizens to click. Such online advertisements will have a positive impact.

Burger King fast food chain is a successful example of online advertising.

what is the difference between communication (the direction of network communication) and communication (the direction of network and new media)?

The direction of network and new media covers a wider range than that of network communication, including new media digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, desktop windows, mobile TV, digital TV, network and touch media. Therefore, it covers network communication. Communication is a science that studies the occurrence and development of all human communication behaviors and communication processes, and the relationship between communication and people and society. It is also a science that studies social information systems and their operating laws. In short, communication is a subject that studies how human beings use symbols to communicate social information. Communication is also called communication, communication and so on. Two disciplines under the Department of Journalism and Communication.

what are the charging methods for online advertisements such as cpc, cpm, cpl, cpa, cps and cpr?

CPC(Costperclick) charges according to the number of advertising clicks, limiting an IP to only click once in 24 hours. CPM(Costpermille) calculates the advertising fee according to the number of advertisements displayed, which can bring huge visits to the website in a short time. CPL(Costperlead): Charge according to the number of customers who click on advertisements to guide users to the web pages designated by service providers, and limit an IP to only click once in 24 hours. CPA(Costperaction): Charge according to the number of downloads, messages, registrations or interactive behaviors after guiding users to the designated page. CPS(Costpersale): Divide according to a certain proportion of the number or amount of products that users finally buy or consumer service alliance activities. CPR(Costperresponse): According to the number of users' responses, netizens are counted as an effective response only after they correctly set the questions by advertisers or dialed the live phone provided on the Internet, and it is limited that the same IP cannot repeat the questions raised by the same advertisement within 24 hours.

what industry do internet companies belong to?

internet companies belong to the IT industry.

Internet industry refers to the general name of industries engaged in the development and production of Internet operation services, application services, information services, network products and network information resources, and other Internet-related service activities. Internet enterprises are divided into four categories according to service types or functions, namely, industry basic services, business applications, communication and entertainment, and Internet media. The contents are as follows:

1. Industry basic services mainly focus on daily functions, mainly including news information, information search, e-mail and information matching. Industry basic service websites take the strategy of free users, attracting a large number of individual users, and the main business model is realized through back-end charging modes such as advertisements.

2. Business applications: mainly including e-commerce, talent recruitment, online education and third-party payment.

3. Communication and entertainment: Internet services for people's daily travel, including Meituan. com and take-out when they are hungry.

4. Internet media: daily information dissemination, including news push and information collection, such as Sina Weibo and Tencent Weibo.